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GTAA
PARTNERS IN
PROJECT GREEN
A PEARSON ECO- BUSINESS ZONE
MINUTES OF THE PARTNERS IN PROJECT GREEN
EXECUTIVE MANAGEMENT COMMITTEE #1/14
April 3, 2014
The Partners in Project Green Executive Management Committee met at Mississauga Living
Arts Centre located at 4141 Living Arts Drive, Scotia McLeod Board Room,
Mississauga, ON 1_513 468 on April 3, 2014.
Toby Lennox called the meeting to order at 3:30 p.m
PRESENT
Sean Brady
Advisory Member
Mike Brandt
Voting Member
Michelle Brown
Alternate
John Coyne
Vice -Chair
Brian Denney
Voting Member
Chris Despins
Alternate
Chris Fonseca
Voting Member
Neil Lacheur
Voting Member
Toby Lennox
Chair
Philip Ling
Alternate
Trevor Lui
Voting Member
Learie Miller
Advisory Member
STAFF
Cindy Barr
TRCA
Alex Dumesle
TRCA
Adele Freeman
TRCA
Randy McGill
GTAA
Chandra Sharma
TRCA
REGRETS
Shelley Carroll
Brad Chittick
Bonnie Crombie
Jonathan Davies
John Kinkead
John Sanderson
Voting Member
Voting Member
Voting Member
Voting Member
Voting Member
Voting Member
Page 1 1
PARTNERS IN PROJECT GREEN EXECUTIVE MANAGEMENT COMMITTEE I MEETING MINUTES
ACTION SUMMARY
ACTION NUMBER
TOPIC DESCRIPTION
OWNER
ECD
STATUS
#PPG A14 113
Membership Recruit or facilitate the recruitment of prospective PPG
All
01- Mar -14
ONGOING
members, ambassadors, and eco- solution providers.
#PPG Al /14
Membership Provide Committee members with a list of membership
Alex Dumesle
05- May -14
ONGOING
prospects which PPG would like help reaching out to.
#PPG A2 /14
Strategy Detrmine pilot project funding allocation criteria and
Alex Dumesle
05- May -14
ONGOING
process.
RESOLUTION SUMMARY
1/14
the Minutes of Meeting 44/13, held on Dec. iJohnCoyne INeil Lacheur
Supporting Materials below for more information.
SUPPORTING MATERIALS
RES. #PPG1 /14 MINUTES OF MEETING
To approve the previous meeting minutes.
THAT the Minutes of Meeting #4/13, held on December 11, 2013, be approved.
Item for Information
A Guide to Eco- Business Zone
Planning & Development
A GUIDE TO ECO- BUSINESS ZONE PLANNING &
DEVELOPMENT
Partners in Project Green has played an instrumental role
in the development of A Guide to Eco - Business Zone
Planning & Development, which was approved by the Town
of Caledon Council on Tuesday April let, 2014 (Council
Resolution 2014 -127 RB1)
Integrated in the Town's planning process, the Guide will
provide a blueprint on the planning, design and subsequent
development of eco- business zones in current and future
employment lands throughout the Town of Caledon.
Although specifically designed for the Town of Caledon, the Guide may also be used by other
municipalities wishing to extract the social, environmental and economic benefits associated
with eco- business type developments.
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101IRM91a PARTNERS IN PROJECT GREEN EXECUTIVE MANAGEMENT COMMITTEE I MEETING MINUTES
Table 1 — Typical Eco- Business Zone Social, Environmental and Economic Benefits
,"Attract progressive ✓Better integration of -'Meaningful environmental
development industrial lands into impact
✓More resilient employment
areas
✓Infrastructure and operational
savings
Town fabric
✓Enhance the culture of
conservation
-'Building a collaborative
business community
✓Demonstrate environmental
leadership
,/Resiliency to climate change
Moving Forward
Moving forward, Partners in Project Green will make the document available to the public,
and actively seek opportunities to promote the Town of Caledon's leadership.
Marketing opportunity examples:
• Municipal Environmental Advisory Committees
• The Ontario Environment and Cleantech Business and Policy Forum (April 23)
• FCM conference and tradeshow (May 30 — June 2)
• CAGBC Conference (June 2 — June 4)
• OPPI Excellence in Planning Awards
Item for Information PARTNERS IN PROJECT GREEN MARKETING PLAN
Receive for information Partners in Project Green Marketing Plan.
2014 - 2015 Objectives
"To be an internationally recognized community known for its competitive, high performance and
eco- friendly business climate."
Target Market — Based on Top PPG User Profiles
Looking at the list of top PPG users, i.e., most active with greatest spend, the team identified
three prominent users: 1) Bottom Liners; 2) On Board; 3) Leaders
Strategy to create strong brand awareness by:
1. Creating online presence for a louder and clearer voice
2. Leveraging partner networks and brands
3. Leveraging events to drive value and engagement
Page 13
101IRM91a PARTNERS IN PROJECT GREEN EXECUTIVE MANAGEMENT COMMITTEE I MEETING MINUTES
Major Milestones
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2014
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# members and non - members attending events /programs
Google analytics
Frequency — quarterly (review process every Engagement Committee meeting)
Page 14
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Apr. �I
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# members and non - members attending events /programs
Google analytics
Frequency — quarterly (review process every Engagement Committee meeting)
Page 14
1011m9ca PARTNERS IN PROJECT GREEN EXECUTIVE MANAGEMENT COMMITTEE I MEETING MINUTES
It was suggested that a list of prospects be provided by staff [ #PPG A14;131 to enable members
of the Executive Management Committee to reach out to potential new members 11 "PPG Al -'' j 1.
It was suggested that the website be moved to the top of the actions list. Alex Dumesle pointed
out that timing limitations included limited staff resources and that an external firm would be
performing some of the work.
Item for Input DISCUSS PPG 2013 YEAR -END FINANCIALS AND 2014 BUDGET
Receive 2013 year -to -date budget
and 2014 revenue allocation for input.
Partners in Project Green Statement of Financial Activities
Budget
Actual
Variance
Year ended December 31, 2014 (YEAR -TO -DATE)
2014
2014
2014
REVENUES
Self- Generated
$
280,000.00
17.6% $
-
o.o% $
(280,000.00)
Wnicipal
$
445,000.00
27.9% $
-
0.0% $
(445,000.00)
Provincial
$
25,000.00
1.6°% $
-
o.o% $
(25,000.00)
Federal
$
93,335.00
5.9% $
-
o.o% $
(93,335.00)
Business
$
325,000.00
20.4 %r$
-
ao% $
(325,000.00)
. Prior year Revenue for Future Projects
$
426,251.48
26.7 %F$
426,251.48
ioo.o% $
-
TOTAL
$
1,594,586.48
$
426,251.48
$(1,166,335.00)
EXPENDITURES
Stakeholder Engagement Programming
$
328,100.00
69 %r$
49,309.93
66% $
(278,790.07)
Energy Performance Programming
$
125,600.00
$
28,825.46
$
(96,774.54)
Waste Management Programming
$
155,600.00
$
22,353.39
$
(133,246.61)
Water Stewardship Programming
$
134,900.00
$
18,129.92
$
(116,770.08)
Special Projects
$
27,500.00
$
4,276.04
$
(23,223.96)
Service Centres
$
80,000.00
$
-
$
(80,000.00)
Program Marketing & Business Development
$
185,000.00
15 %'$
11,030.02
6% $
(173,969.98)
Program Administration
$
196,100.00
16 %'$
48,032.84
26% $
(148,067.16)
. Defamed Expenditures for Future Projects
$
201,786.48
$
244,293.88
$
42,507.40
TOTAL
$
1,434,586.48
$
426,251.48
$(1,008,335.00)
CHANGE IN NET ASSETS
$
160,000.00
$
-
$
(160,000.00)
NET ASSETS AT BEGINNING OF YEAR
$
160,000.00
$
160,000.00
NET ASSETS AT YEAR END
$
160,000.00
$
160,000.00
$
-
Figure 1 - 2014 Statement of Financial Activities (as of Apr. 1, 2014)
The proposed 2014 budget was well received by Committee members. Recognizing that
$160,000 would be available to support the implementation of Performance Committee pilot
projects, it was agreed that these resources should be concentrated on the projects with the
greatest potential value for Partners in Project Green as a whole.
To this end, the Committee tasked staff to develop the criteria and process required for pilot
project fund allocation =PPG A2/14].
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DLJ aIE7Ea PARTNERS IN PROJECT GREEN EXECUTIVE MANAGEMENT COMMITTEE I MEETING MINUTES
TERMINATION
ON MOTION, the meeting terminated at 5:25 p.m., on April 3, 2014.
Toby Lennox John Coyne
Chair Vice -Chair
Next meeting
Thursday, June 26, 2014
MONTECO 2 St. Clair Ave. West #2100 Toronto, ON M4V 1 L5 Canada
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