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HomeMy WebLinkAboutMarketing Plan Sub-Committee 1982 ~ MPSC-l V the metropolitan toronto and region conservation authority minutes MARKETING PLAN SUB-COMMITTEE TUESDAY-MAY-25-l982 ~1eeting U/82 The Marketing Plan Sub-Committee met at the Authority Office, 5 Shoreham Drive, (Humber Room), Downsview, Ontario, on Tuesday, May 25, 1982, commencing at 9 30 a m PRESENT WERE Chairman Dr T H Leith Members M W H Biggar S W Caldwell Mrs F Edna Gardner W G McLean M M R Stewart Vice-Chairman of the Authority Mrs Florence Gell Woods Gordon M McClew J Linton Staff T E Barber R K Cooper D de Verteuil P B Flood P A Head J M Hughes J M McGuire M C Ruano A Wickens ABSENT WERE Members E V Kolb Ms S Nimmo Dr J H Reynolds HINUTES The Minutes of Meeting *3/81, held on Friday, February 5, 1982, were presented Res n Moved by Mrs F Edna Gardner Seconded by M W H Biggar RESOLVED THAT The Minutes of Meeting *3/81, held on Friday, February 5, 1982, as presented, be adopted as if read CARRIED; WOODS GORDON - VISITOR SURVEY REPORT 1981/82 Mr Michael McClew introduced r~r Jon Linton, of Wooes Gordon Mr Linton presented the Visitor Survey Report 1981/82 which had been circulated to the Chairman and Members of this Sub-Committee He highlighted the key survey findings and mentioned the non-user group, which will be included in the final report to be forwarded later Res *2 Moved by M W H Biggar Seconded by W G McLean RESOLVED THAT The Woods Gordon - Visitor Survey Report 1981/82, dated April 1982, be received CARRIED; TERMS OF REFERENCE FOR THE DEVELOPMENT OF A MARKETING PLAN Mr T Barber presented the Terms of Reference for the Development of a Marketing Plan, prepared by the staff of the Conservation Land Management, Historical Sites and Information and Education Divisions MPSC-2 -2- Res #3 Moved by M W H Biggar Seconded by S W Caldwell RESOLVED THAT the Terms of Reference for the Development of a Marketing Plan, dated 1982 05 25, as amended, be aproved; AND THAT the staff be directed to obtain a proposal, or proposals, for completing the Marketing Plan for consideration at the next meeting of the Marketing Plan Sub-Committee, scheduled for Wednesday, June 9, 1982 -- at 9 30 a m CARRIED; PROGRESS REPORT - MARKETING/COMMUNICATIONS PROGRAM Peter Head reviewed what had been done to-date, in terms of the communications program, and discussed some new initiatives and innovative ideas in the marketing of the Authority's public use facilities He also showed two one-minute T V promos, as a sample of the various promos 9rovided to the various television stations throughout the province Res #4 Moved by Mrs F Gell Seconded by M M R Stewart RESOLVED THAT the Staff Progress Report - MarketinglCommunications Program, dated 1982 05 25, be received CARRIED; INFO MART PROPOSAL A proposal, developed by Authority and Infomart staff, was presented Res #5 Moved by W G McLean Seconded by Mrs F Gell IT WAS RESOL\"ED AND THE SUB-COMMITTEE RECO~JmNDS THAT the contract for the provision of a 17-page database on Black Creek Pioneer Village, the Kortright Centre for Conservation and Indian Line Campground, to be used on the Telidon terminals during the period August 1, 1982 to July 31, 1983, be awarded to Infomart, at an estimated cost of $3,037 50 CARRIED; PRINTING OF POSTERS - BLACK CREEK PIONEER VILLAGE, KORTRIGHT CENTRE FOR CONSER- VATION AND THE CONSERVATION AREAS Res #6 Moved by Mrs F Edna Gardner Seconded by S W Caldwell IT WAS RESOLVED AND THE SUB-COMMITTEE RECOMMENDS THAT the quotation of General Printers, for the printing and sU9plying of 450 posters, for the quoted sum of $3,106 00 plus taxes, be accepted CARRIED; ADJOURNMENT On motion, the meeting adjourned at 12 40 pm, Tuesday, May 25, 1982 Dr T H Leith, Chairman T E Barber, Acting Secretary-Treasurer /mrp 1982 05 27 ~ MPSC-3 , the metropolitan toronto and region conservation authority minutes MARKETING PLAN SUB-COMMITTEE 1982 06 09 #2/82 The Marketing Plan Sub-Committee met at the Authority Office, 5 Shoreham Drive, Downsview, on Wednesday, 1982 06 09 0930 PRESENT Chairman Dr T H Leith Members M W H Biggar Mrs F Edna Gardner Mrs F Gell E V Kolb Woods Gordon M McClew Staff T E Barber P.A Head ABSENT Members S W Caldwell W G McLean Ms S Nimmo Dr J K Reynolds M M R Stewart MINUTES The Minutes of Meeting #1/82, held Tuesday, 1982 05 25, were presented and discussed Res it? Moved by M W H Biggar Seconded by Mrs F Gell THAT the Minutes of Meeting #1/82, as amended, be adopted CARRIED; PROPOSAL FOR THE DEVELOPMENT OF A MARKETING PLAN T Barber introduced the proposal for the development of a Marketing Plan, which was highlighted by M McClew of Woods Gordon The proposal was discussed in detail Res #8 Moved by E V Kolb Seconded by M W H Biggar THAT the proposal of woods Gordon be received; and IT WAS AGREED AND THE SUB-COMMITTEE RECOMMENDS THAT the contract for the develop- ment of a Marketing Plan, in the amount of $27,000 00, plus an estimated amount of $3,000 00 for expenses, be awarded to Woods Gordon in accordance with their proposal dated 1982 05 06, consisting of (a) short-term marketing recommendations for 1982; (b) marketing recommendations for 1983; (c) longer-term strategic considerations for the Conservation Areas, Black Creek Pioneer Village, and the Kortright Centre for Conservation CARRIED; MPSC-4 -2- BROCHURE DISTRIBUTION - UTILITY BILLS Res it9 Moved by Mrs F Edna Gardner Seconded by E V Kolb IT WAS AGREED THAT all members of the Authority be informed of the distribution of a small brochure to the residents of Etobicoke through the Borough of Etobicoke utili ty bills, and that the members be requested to arrange for a similar distribution to be done in their respective municipalities CARRIE D; The Sub-Committee held an informal session to discuss various aspects of marketing, such as reduced admission rates, service club promotion, cross-marketing and referrals, flexible pricing policies, and special programmes The staff agreed to contact the CBC to attempt to arrange a broadcast of the July 1st ceremonies at the Black Creek Pioneer Village, especially the swearing-in of the new Honorary Reeve, the Honourable Pauline McGibbon ADJOURNMENT On motion, the meeting adjourned 1982 06 09 1135 T H Leith T E. Barber, Administrator, I&E Division Chairman Act~ng Secretary-Treasurer KC ~ , / MPSC-S the metropolitan toronto and region conservation authority minutes MARKETING PLAN SUB-COMMITTEE 1982-09-22 #3/82 The Marketing Plan Sub-Committee met at the Authority Office, 5 Shoreham Drive, Downsview, Ontario, on Wednesday, September 22, 1982, at 9 00 a m PRESENT Chairman Dr T H Leith Members M W H Biggar S W Caldwell Mrs F Edna Gardner Mrs F Gell E V Kolb W G McLean Ms S Nimmo Dr J K Reynolds M M R Stewart Woods Gordon M McClew Staff T E Barber R K Cooper P B Flood P A Head J McGuire M Ruano MINUTES The Minutes of Meeting #2/82, held on Wednesday, June 9, 1982, were presented Res #10 Moved by M W H Biggar Seconded by Mrs F Gell THAT the Minutes of Meeting #2/82, as presented, be adopted as if read CARRIED; MARKETING PLAN 1982/83 (DRAFT REPORT) Mr M McCle~ of Woods Gordon, presented the Marketing Plan report which was thoroughly reviewed and discussed Res #11 Moved by Ms S Nimmo Seconded by M ~i H Biggar IT WAS AGREED THAT the Marketing Plan 1982/83 (Draft Report), dated August, 1982, as prepared by the marketing consultants Woods Gordon, be received; THAT the staff be directed to consider and implement, where feasible, the recommendations for immediate action, within the limits of the 1982 budget; THAT the staff be directed to review the draft Plan and comments from the various Advisory Boards and the Marketing Plan Sub-Committee, and to develop on operating plan, with specific recommendations for 1983, to achieve the overall marketing objectives as set forth in the draft Plan; AND FURTHER THAT the staff report back to the Marketing Plan Sub-Committee, as soon as possible CARRIED; The Sub-Committee agreed to hold an informal working session early in October, to discuss various aspects of marketing and the draft report presented by Woods Gordon MPSC-6 Marketing Plan Sub-Committee, Meeting #3/82 Wednesday, September 22, 1982 ADJOURNMENT On motion, the meeting adjourned at 11 30 am, 1982 09 22 Dr T. H Leith T E Barber Chairman Acting Secretary-Treasurer '"