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HomeMy WebLinkAboutInformation & Education Advisory Board 1975 . . 1r lit ~ M ~ tC1r<G)1PK\l) ~ ill1:c& 1Th 1r (D) 1f(C)) 11)\ ft~ <O\1Thcd1 IR2 ~ ~ii <r>> 11)\ G-l CC((J)1Th~~1fW~ ltll(5J)1ll\ j~ \Ul t1:ll1<G)wll t1:y Mll~lD1f)E,~ Information & Education Advisory Board TI1ursday-June-19-1975 #1/75 The Information & Education Advisory Board met at the Authority Office, 5 Shoreham Drive, Downsview on TI1ursday, June 19, 1975, commencing at 10:00 a.m. PRESENT WERE Chairman Dr. W.M. Tove11 Vice Chairman Mrs. M.A. Reid Members E.H. Card Mrs. W.J. Corcoran J. Dunlop Dr. T.R. Leith Mrs. E.F. Macaulay B.E. Nelligan F.R. Perkins Mrs. J.D. Reid Authority Vice Chairman Mrs. F. Gel1 Secretary-Treasurer F.L. Lunn Director of Operations K.G. Higgs Adm. - I & E Division T.E. Barber ABSENT WERE Members C.G. Brown F.A. Wade MINUTES The Minutes of Meeting #2/74 were presented. Res. #1 Moved by: E.H. Card Seconded by: Mrs. M.A. Reid RESOLVED THAT: The Minutes of Meeting #2/74, as presented, be adopted as if read. CARRIED UNANIMOUSLY; STAPF PROGRESS REPORT A verbal Staff Progress Report was presented by Mr. Barber. Res. #2 Moved by: J. Dunlop Seconded by: F.R. Perkins RESOLVED THAT: The Staff Progress Report presented by Mr. Barber be received, reproduced and copies provided to all Members of the Board. CARRIED UNANIMOUSLY; PRELIMINARY BUDGET ESTIMATES 1976 TI1e 1976 Preliminary Budget Estimates were presented and discussed. Res. 1/:3 Moved by: Mrs. M.A. Reid Seconded by: F.R. Perkins RESOLVED THAT: The 1976 Preliminary Budget Estimates be approved in principle; and further G-2 -2- 'l'HE D01\RD RECOMMENDS 'l'Hl\ T: The 1976 Preliminary Budget Estimutes, as appended as Schedule "1\" of these Minutes, be included in the 1976 Preliminary Budget Estimates of the Authority. CARRIED UNl\NIMOUSLY; SCHOOL CLASS USE OF CONSERVATION AREAS A Staff communicution was presented recomnending that considerution be given to studying the environmental impuct on Conservation Areas as a result of school class use. Res. 14=4 Moved by: Mrs. M.A. Reid Seconded by: F.R. Perkins RESOLVED THAT: TI1e Staff be directed to study the use of the Con- servation Areas for educatioDal purposes and the impact of this use on the environment and to make recommendations, as soon as possible, to ensure that the resources being used for educational purposes are adequately maintained. CARRIED UNANIMOUSLY; PROPOSED EXHIBITS & DIS?LAYS INTERIM REPORT - KORTRIGHT CENTRE The Staff and Consultant, Mr. John Vainstein, presented a progress report on the planning being done in connection with the exhibits and displays proposed for The Kortright Centre. Res. #5 Moved by: Dr. T.H. Leith Seconded by: Mrs. J.D. Reid RESOLVED THAT: The progress report in connection with exhibits and displays proposed for The Kortright Centre, as presented, be received. CARRIED UNANIMOUSLY; GIFT OF CARVINGS Mr. Perkins introduced Mr. E.C. Manbridge of Richmond Hill who presented samples of carvings of birds and offered to provide further carvings for use in Conservation Field Centres. The offer was accepted with appreciation. ADJOURNMENT On Motion, the Meeting adjourned at 12:30 p.m., June 19. Dr. W.M. Tovell P.L. Lunn Chairman Secretary-Treasurer SClH'~I2UJ:,]~ "^" G-3 TO: The Chu i rnw n ulld Members 0 [ th c [nCor-lIlation and Education Advjsory Boanl RD: 1976 Preliminary Budget EstilllJtes - Administration Progr<1111 01 - Administration; Activity 08 - Information q Education 1975 1976 BUDGDT ESTIMATES PRELIMINARY BUDGET EST1MATES $ $ Item 04 - Publications & General Printing 1'7,000. 20,000. - Cons. Education Supervisors & Educational Costs 83,900. 96,485. - Motion Picture Program 9,500. 10,000. - Other Programs 12,200. 18,200. 127,600. 154,685. RECOMMENDATION: IT IS RECOMMENDED THAT the 1976 preliminary budget estimates - Administration, as outlined above, be included in the 1976 Preliminary Budget Estimates of the Authority. T. E. Barber, Administrator Information & Education Division TEB/mm June 18, 1975. ------- -- .-- G..IJ.. TO: 'I'11C CII:lirlll~ln :llld ~fembers of" the lllfoJ"l1Iat.ion ~ HdIICI1. i 011 Advisory BO;lrd RE: 1976 Peel illlillary J)cve"'opllICllt BuJget l:st i mute:; - --- -- '""------.------------___.__ -0- I Nl:()I{~MTTON ^ ~Jl) J:])!JC^'I'TON fl1;VE 1.0 P~IENT - - ---~._-- ---- - ----- 1075 1 !)7 (i BUDCET I:STIM^TI:S rl~ U, Hn NAJ{Y FIN^NCTNG BUJ)CET l:ST I ~lJ\TES ---- $ ----~r - -. - - Tot ;1 1 Expenditures 132,300. 1,28~,5()0. Revenues - 130,SOO. ~ -- Net Expenditure 132,300. 1,154,000. ~ M.T.R.C.F. 23,400. 442,500. Provincial Grant 66,150. 642,250. Levy 42,750. 69,2:;0. 132,300. 1,154,000. REVENUES Area School Boards - 130,500. EXPENDITURES 1975 1976 BUDGET ESTIMATES PRELIMINARY BUDGET ESTIMATES $ $ 01 - Albion Hills Cons. P. Centre 7,000. 5,000. 04 - Farm Interpretive Program 2,500. 2,500. 10 - Boyd Conservation Field Centre 20,000. 2,000. 11 - Boyd Cons. Education Complex 48,000. 110,000. 15 - Workshop, Craft Building 1,000. 15,000. 17 - Visi tor's Centre, BCPV - 35,000. 25 - Claremont Conservation F. C . 6,000. 154,000. 30 - Cold Creek Cons. Field Centre 1,000. 1,000. 35 - Kortri~ht Centre for Cons. 46,800. 850.,000. - Lower Duffin - 55,000. - Residential Centres - 35,000. - General Development - 20,()()0. 132,300, 1,284,500. RECOMMT:NDATION: IT IS RECOMMENDED THAT the preliminary development budget estimates as outlined above, be included in the 1976 preliminary developmcnt budget estimates of the Authority. T. E. Barber, Adm.inistrutor Infornwtion & Ec1uC:ltion Division TEB/mm June 18, 1975. ----- ~ . - TO: The Chu irlll;m tlnd Members of the 1nrormut-lon t; ]~clllcCJt"ion G-!.) Advisory Hoard RE: 1976 PreliminCJry Budget r:sti1l1Jtes - OperatJons - In forma t ion and Ec1uca t ion Oper~l tj ons 1975 1976 BUDGET ESTIMATES PRELIMINARY FINANCING BUDGET ESTTMATES $ $ Total Expenditures 464,500. 549,500. Revenues 383,000. 457,500. Net Expenditure 81,500. 92,000. Levy 81,500. 92,000. REVENUES (Program 62) 1975 1976 BUDGET ESTIMATES PRELIMINARY Activity BUDGET ESIMATES $ $ 01 - Albion Hills Cons. Field C. 114,500. 122,000. 10 - Boyd Conservation Field Centre 88,000. 135,000. 15 - Pioneer Life & Craft Program 19,000. 20,000. 16 - Black Creek Educational Tours 21,500. 21,500. 20 - Bruce's Mill Operations 4,000. 4,000. 25 - Claremont Cons. Field Centre 104,000. 110,000. 30 - Cold Creek Cons. Field Centre 27,000. 30,000. 35 - Kortright Centre for Cons. 5,000. 15,000. 383,000. 457,500. EXPENDITURES (Program 14) 1975 1976 BUDGET ESTIMATES PRELIMINARY Activity BUDGET ESTIMATES $ $ 01 - Albion Hills Cons. Field C. 118,500. 129,500. 10 - Boyd Conservation Field Centre 88,000. 135,000. 15 - Pioneer Life & Craft Program 32,000. 34,000. 16 - Black Creek Educational Tours 55,000. 57,000. 20 - Bruce's Mill Operations 4,000. 4,000. 25 - Claremont Cons. Field Centre 114,000. 120,000. 30 - Cold Creek Cons. Field Centre 27,000. 30,000. 35 - Kortright Centre for Cons. 26,000. 40,000. 464,500. 549,500. RECOMMENDATION: IT IS RECOr-.1iv1ENDED THAT the preliminary budget estimates - operations as outlined above, be included in the 1976 preliminary operations budget estimates of the Authority. T. E. Barber, Administrator Informntion G Education Division TEB/mlll June ]8, 1975. < The Me1bropoRitam\ Torom\1to &m\dl ~egiio1l\ G-6 Con8ervatnom\ Authority MnMlUTE~ Information & Education Advisory Board Monday-September-29-l975 #2/75 The Information & Education Advisory Board met at the Authority Office, 5 Shoreham Drive, Downsview on Monday, September 29, 1975, commencing at 2:00 p.m. PRESENT WERE Chairman Dr. W.M. Tovell Vice Chairman Mrs. M.A. Reid Me;.IDers C.G. Brown E.H. Card Mrs. W.J. Corcoran J. Dunlop Dr. T.H. Leith Mrs. E.F. Macaulay B.E. Nelligan Mrs. J.D. Reid Authority Chairman R.G. Henderson Authority Vice Chairman Mrs. F. Gell Secretary-Treasurer F.L. Lunn Director of Operations K.G. Higgs Adm. - I & E Division T.E. Barber Su~vr. Cons. Education Miss A. Hayhoe Supvr. Cons. Information J. Redditt Ontario Editorial Bureau J. Grimshaw ABSENT WERE Members F.R. Perkins F.A. Wade MINUTES The Minutes of Meeting #1/75 were presented. Res. #6 Moved by: Mrs. M.A. Reid Seconded by: J. Dunlop RESOLVED THAT: The Minutes of Meeting #1/75, as presented, be adopted as if read. CARRIED UNANIMOUSLY; STAFF PROGRESS REPORT AND REPORT OF PUBLIC RELATIONS CONSULTANT A comprehensive Staff Progress Report, including a review of Preliminary Budget Estimates, and a report of the Public Relations Consultant were presented and considered in detail. Res. #7 Moved by: Dr. T.H. Leith Seconded by: Mrs. J.D. Reid RESOLVED THAT: The Staff Progress Report and the Report of the Public Relations Consultant be received with thanks and filed. CARRIED UNANIMOUSLY; G-7 -2- COMMUNICATION FROM DR. T.H. LEITH A communication from Dr. T.H. Leith suggesting a number of items for consideration by the Board was presented. Res. #8 Moved by: Mrs. M.A. Reid Seconded by: Mrs. W.J. Corcoran RESOLVED THAT: The communication from Dr. Leith be received and referred to the staff for study and report back. CARRIED UNANIMOUSLY; COMMUNICATION FROM THE GARDEN CLUB OF TORONTO A communication from The Garden Club of Toronto requesting the participation of the Authority and the Foundation in the 1976 'Spring in the Park' Flower and Garden Show was presented. Res. #9 Moved by: Dr. T.H. Leith Seconded by: Mrs. F. Gel1 RESOLVED THAT: The communication from The Garden Club of Toronto having regard to the participation of the Authority and the Foundation in the 1976 'Spring in the Park' Flower and Garden Show be received and referred to the staff for possible inclusion in the 1976 Information Programme. CARRIED UNANIMOUSLY; THE KORTRIGHT CENTRE FOR CONSERVATION - EXHIBIT A staff communication having regard to the exhibit design for The Kortright Centre for Conservation was presented. Res. #10 Moved by: Mrs. F. Gell Seconded by: J. Dunlop RESOLVED THAT: The staff communication on the exhibit design for The Kortright Centre for Conservation be received; and THE BOARD RECOMMENDS THAT: The contract for exhibit design and develop- ment at The Kortright Centre for Conservation for the period November 1, 1975 to April 30, 1976, be awarded to John Vainstein, at a fee of $5,760.00, plus a maximum contingency of $150.00. CARRIED UNANIMOUSLY; THE KORTRIGHT CENTRE FOR CONSERVATION - FORESTRY REVIEW COMMITTEE A staff communication recommending the establishment of a Forestry Review Committee for The Kortright Centre for Conservation was presented. Res. #11 Moved by: E.H. Card Seconded by: Mrs. W.J. Corcoran RESOLVED THAT: The staff communication having regard to the establish- ment of a Forestry Review Committee for The Kortright Centre for Conservation be received; and THE BOARD RECOMMENDS THAT: A Forestry Review Committee be established to review in detail the Forestry Interpretive Programme at The Kortright Centre for Conservation; and further -3- G-8 THAT Dr. T.H. Leith be Chairman, with power to appoint members, in consultation with the Chairman of the Board, comprising: (a) An Authority Member (b) A Professor of Forestry (c) An Extension Forester (d) A Tree Farmer; and (e) Representatives of: (i) The fores) industry (ii) Ontario Forestry Association (iii) User groups CARRIED UNANIMOUSLY; OUTDOOR AND CONSERVATION EDUCATION PROJECT 1976-1980 A staff communication, together with Project proposal on outdoor and Conservation Education Project 1976-1980, were presented and discussed in detail. Res. #12 Moved by: Dr. T.H. Leith Seconded by: Mrs. M.A. Reid RESOLVED THAT: The staff communication and proposal on outdoor and Conservation Education Project 1976-1980 be received; and THE BOARD RECOMMENDS THAT: The Metropolitan Toronto and Region OUtdoor and Conservation Education Project 1976-1980, dated September 23, 1975, be adopted; and further THAT the following action be taken in connection therewith: ( a) All member municipalities be designated as benefiting and that the municipal share of the required funds be raised in the same proportion as the annual general Authority levy for administration and current projects; (b) The Government of Ontario be requested to approve the Project and a grant of 50% of the cost thereof; (c) The Metropolitan Toronto and. Region Conservation Foundation be requested to provide the funds set forth in the said Project; (d) The school boards and boards of education in the region under the jurisdiction of the Authority be invited to participate and approve their portion of the funds set forth in the said Project; (e) If required, the Ontario Municipal Board be requested to approve the Project, pursuant to Section 23 of The Conservation Authorities Act; ( f) When approved, the appropriate Authority officials be authorized to take whatever action is required in connection with the Project, including the execution of any necessary documents. CARRIED UNANIMOUSLY; PROPOSED NIAGARA ESCARPMENT BULLETIN A proposal was presented suggesting that the Authority publish a brochure describing the Authority's involvement in the Niagara Escarpment. G-9 -4- Res. #13 Moved by: E.H. Card Seconded by: Mrs. E.F. Macaulay THE BOARD RECOMMENDS THAT: The staff be authorized and directed to design and produce a brochure describing the Authority's involvement in the Niagara Escarpment. CARRIED UNANIMOUSLY; ADJOURNMENT On Motion, the Meeting adjourned at 3:55 p.m., September 29. Dr. W.M. Tave11 F.L. Lunn Chairman Secretary-Treasurer The M~1bropolln1Ca1t\ TOJro1!tto ~m\~ ~egnotn\ G-IO <Co~se",atnom\ Authority .wi II ~ lU 1[' IE, S> Information & Education Advisory Board Monday-November 17-1975 #3/75 The Information & Education Advisory T30ard met in special session at the Authority Office, 5 Shoreham Drive, Downsview, on Monday, November 17, 1975, commencing at 10:00 a.m. PRESENT WERE . Chairman Dr. W.M. Tove11 Members C.G. Brown E.H. Card J. Dunlop Dr. T.H. Leith F.R. Perkins Mrs. J.D. Reid F.A. Wade Chairman of the Authority R.G. Henderson Secretary-Treasurer F.L. Lunn Director of Operations K.G. Higgs Adm. - I & E Division T.E. BarbGT Dir. - Planning & Policy W.A. McLean Supvr. - Cons. Education Miss A. Hayhoe ABSENT WERE Vice Chairman Mrs. M.A. Reid Mr s. W. J. Corcoran Mrs. E.F. Macaulay B.E. Nelligan MINUTES This being a Special Meeting, no Minutes were presented. THE METROPOLITAN TORONTO AND REGION OUTDOOR AND CONSERVATION EDUCATION PROJECT 1976-1980 , .The staff presented a communication dealing with. The Metropolitan Toronto and Region Outdoor and Conservation Education Project 1976- 1980, as directed by the Authority at Meeting #5/76 held Friday, October 17, 1975. The Project was discussed in great detail. Res. #14 Moved by: F.R. Perkins Seconded by: J. Dunlop RESOLVED THAT: The Report and Financial Analysis prepared by the staff on The Metropolitan Toronto and Region Outdoor and Conservation Education Project 1976-1980, referred back to the Board by Resolution #74/75 of the Authority, be received and the said report be appended as Schedule "A" of these Minutes; and further THIS BOARD CONCURS in the action taken by Executive Resolution #336/75 paragraph (b) , which reads: " (b) The Kortright Centre for Conservation not be included within the Project but that it be proceeded with as part of the 1976 Information and Education Development Programnle, and provision be made in the 1976 Budget;"; and, havi.ng further considered the Project and Report, ---~ G-ll -2- THE BOARD RECOMMENDS TI1AT: ( 1) The Metropolitan Toronto and Region Outdoor and Conservation Education Project 1976-1980, be redrafted and adopted as a Five-Year Outdoor and Conservation Education Plan of the Authority; ( 2) The Authority adopt a Three-Year Project 1976-1978, as set forth within the Five-Year Plan, and the following action be taken: ( a) All member municipalities be designated as benefiting and the municipal share of the funds for the Three-Year Project be raised as part of the Annual General Levy of the Authority; (b) The Minister of Natural nesources be requested to approve of the Plan and Project and provide a grant of 50% of the cost of the 1bree-Year Project; (c) The Boards of Education and School Boa~ds in the Region under the jurisdiction of the Authority be invited to participate in the Plan and provide their portion of the funds required for the Project; (d) If required, the ontario Municipal Board be requested to approve of the Project, pursuant to Section 23 of The Conservation Authorities Act; ( e) The Metropolitan Toronto and Region Conservation Foundation be invited to assist wherever appropriate; ( f) When approved, the appropriate Authority officers be authorized to take whatever action is required in connection therewith, including the execution of any necessary documents; (3) Prior to presentation to and adoption by the Authority, the Executive Committee be requested to take the following preliminary action: Present the draft Plan and Project to: (i) The Boards of Education and School Boards in the region; (ii) The appropriate Ministries of The Government of Ontario, for consideration, approval and financial support. CARRIED UNANIMOUSLY; ADJOURNMENT On Motion, the Meeting adjourned at 11:20 a.m., November 17. Dr. W.M. Tovel1 F.L. Lunn Chairman Secretary-Treasurer ----~--- --- -- - ----- - - ------ SCHEDULE itA" G-12 TO: The Chairman and Members of the IJlformation n Education Advisory Board RE: The Metropolitan Toronto & Region Outdoor ~ Conservation Education Project 1976-1980 Following Meeting #2/75 of the Information & Education Advisory Board held on September 29th, 1975 the Executive Committee at Meeting #15/75 adopted resolution 11304: Res. 11304 Moved by: Dr. W. M. Tovell Seconded by: E. H. Card THE EXECUTIVE COMMITTEE RECO~U1ENDS THAT: Recommendation #3 of Report 112/75 of the Information and Education Advisory Board, as set forth herein, be adopted: 3. The Metropolitan Toronto and Region Outdoor and Conservation . Education Project 1976-1980, dated September 23, 1975, be adopted; and further THA~ the following action be taken in connection therewith: (a) All member municipalities be designated as benefiting and that the municipal share of the required funds be raised in the same proportion as the annual general Authority levy for administration and current projects; (h) The Government of Ontario be requested to approve the Project and a grant of 50% of the cost thereof; (c) The Metropolitan Toronto and Region Conservation Foundation be requested to provide the funds set forth in the said Project; (d) The school boards and boards of education in the region under the jurisdiction of the Authority be invited to participate and approve their portion of the funds set forth in the said Project; (e) If required, the Ontario Municipal Board be requested to approve the Project, pursuant to Section 23 of The Conservation Authorities Act; (f) When approved, the appropriate Authority officials be authorized to take whatever action is required in connect- ion with the Project, including the execution of any necessary documents. CARRIED UNANIMOUSLY; At Meeting #5/75 of The Metropolitan Toronto and Region Conservation Authority held on Friday, October 17, 1975, resolution #74 was adopted as follows: Res. # 74 Moved by: F. A. Wade Seconded by: A. H. Cowling RESOLVED THAT: I t em It 2 , Section I of Report #15/75 of the Executive Committee - The Metropolitan Toronto and Region Outdoor and Conservation [ducation Project 1976-1980, dated September 23, 1975, be referred back to the Executive Committee for reconsideration and presentation at the next meeting of the Authority, keeping in mind budgetary restraints and limitations. On a roll call vote, present and voting: YEA - J. E. Anderson WJ1l. R. Herridge, QC Mrs. J. Trimmer Wm. G. Ballinger Mrs. S. Martin F. A. Wade C. II. Ch::md 1. er R. Hills A. II. Cowling Mrs. N. Pownall D. J. C u llw m G. Risk Miss T. Davidson J. S. Scott B. G. lIarrison G. B. Sinclnir G-13 - 2 - NAY - R. W. Adams Mrs. P. Gell M. J. Breen W. James J. A. Bryson Dr. T. H. Leith J. Carroll G. Lowe Dr. M. L. Dobkin Mrs. M. A. Reid Mrs. J. A. Gardner Dr. W. M. Tovell The Resolution to refer back was - - - - - - - - - - - - - - CARRIED; At Meeting #16/75 of the Executive Committee held on Wednesday, October 22, 1975 the following action was taken: THE METROPOLITAN TORONTO AND REGION OUTDOOR AND CONSERVATION EDUCATION PROJECT 1976-1980 - I t em # 2 , Section 1, Report #15/75 of the Executive Committee - The Metropolitan Toronto and Region Outdoor and Conservation Education Project 1976-1980, dated September 23, 1975, referred back by Authority Resolution #74/75, for reconsideration - was discussed in detail. Res. #336 MO'Jed by: Mrs. F. Gell Seconded by: J. S. Scott RESOLVED THAT: The following action be taken, having regard to The Metropolitan Toronto and Region Outdoor and Conservation Education Project - 1976-1980, dateJ September 23, 1975, referred back for reconsideration: (a) The staff be directed to prepare a complete financial analysis of all components of the Project: (b) The Kortright Centre for Conservation not be included within the Project but that it be proceeded with as part of the 1976 Information and Education Development Programme; and prov:ision be made in the 1976 Budget; (c) The Chairman be directed to meet with the appropriate Ministers of The Province of Ontario to discuss the financial participation of the Province in the Authority's Conservation and Outdoor Education Programme; (d) The Project then be referred back to the Information and Education Advisory Board for further consideration and final revision. CARRIED UNANIMOUSLY; The Project represents a balanced, coordinated and logical approach to provide major facilities for outdoor and conservation education in the Toronto Region for the period 1976-1980. KORTRIGHT CENTRE POR CONSERVATION The Kortright Centre for Conservation is designed to provide balance to the present conservation education program by creating a major facilit for families, adults as well as school classes on a year round basis. It is imperative that the Centre building, now in its final stages of design, go ahead in 1976 in order that the M.T.R.C.F. can keep its commitment to the many donors. BLACK CREEK VISITORS CENTRE The need for this Centre W:lS established soon after Black Creek opened and it ].5 intended to accommodate t.he following functions: shelter, assemhly, eating arens, i n f 0 nn n t :i 0 n d.j s t rib uti 0 n , \va slnooms , auditorium, - 3 - G-14 demonstration and exhibit areas, classrooms, \oJorkshop, storage and. offices. It is proposed to construct the Centre in modules with the facilities most needed - shelter, eating area, assembly, gift shop, information distribution and washrooms included in the first phase. It is anticipated that the net operational costs would be minimal being largely provided by profits from increased sales. RESIDENTIAL CONSERVATION FIELD CENTRES The proposal to establish Conservation field Centres to provide residential accommod.ation for 10 classes at one time was developed following many meetings and field inspections with the staff of many of the Regions Boards of Education. Implementation of this part of the Project would provide each student from K-13 in the Metropolitan Toronto Region with one residential experience at a Conservation Field Centre. The proposal does not preclude a Board from providing additional residential outdoor educational opportunities in a variety of arrange- ments. Some of the alternatives are: 1) Acquisition of land and construction of facilities. 2) Acquisiton of a small parcel of land and construction of a facility adjacent to a Conservation Area, Provincial Park or other suitable public lands. 3) Rental or acquisition of lands as above and construction of a facility. 4) Use of existing facilities such as Conservation Field Centres, private camps etc. 5) The Authority and Ministry of Natural Resources to provide additional facilities similar to Albion IIills, Claremont and The Leslie Frost Centre. 6) Development of cooperative projects between the Boards and the Conservation Authority and The Minlstry of Natural Resources, or other agencies for the use of lands and provision of facilities such as at Boyd. The latter alternative would appear to represent the best arrangement at this time to provide significant numbers of students in the Metropolitan Toronto Region opportunities for outdoor learning. This Project permits this community to effectively use lands already in public ownership for conservation, recreation and outdoor and conserva- tion education. The Conservation Areas constitute the majority of lands suitable for outdoor and conservation education in the Metropolitan Toronto Region. The cooperative program with the Boards of Education permits the Authority to develop its conservation education program in conjunction with and not divorced from the Boards outdoor education program. To the Boards of Education, the partnership will result in substantial development cost reduction, economy of operLltion, and many more choic~s of program than most other alternatives. It is proposed that a contract he developed simi1nr to the Boyd Agreement. The 13 School B 0 ~l r c1 s in the G-15 - ~ - Metropolitan Toronto Region would be invited to participate In propor- tion to their student population. It is also proposed that a small amount of space would be reserved by the Autllority for community use. The Metropolitan Toronto and Region Outdoor and Conservation Education Project 1976-1980 11~S been reviewed and is supported by the staff of a number of the Boards of Education in the Region. The Boyd Conservation Field Centre has ~een strongly supported by the Ministers and staff of The Ontario Ministries of Education and Natural Resources. These Ministries have also encouraged the Authority to develop the 1976-1980 Project. T.E. Barber, Administrator Information & 8ducation Division TEB/mm November-17-l975 INFORMATION & EDUCATION KORTRIGHT CENTRE FOR CONSERVATION DEVELOPMENT 1976-1980 EXPENDITURE - DEVELOPMENT 1976 1977 1978 1979 1980 TOTAL - Boyd Conservation Education Complex 72,500 110,000 50,000 50,000 50,000 332,500 Kortright (building) 850,000 350,000 50,000 50,000 50,000 1,350,000 922,500 460,000 100,000 100,000 100,000 1,682,500 FINANCING - DEVELOPMENT Ministry of Natural Resources 461,250 230,000 50,000 50,000 50,000 H.T.R.C.F. 425,000 76,600 - - - :.lunic ipa1 Levy 36,250 153,400 50,000 50,000 50,000 Source - Adja1a Township 3 14 5 5 5 Durham Region 481 2,032 662 602 662 Metro Toronto 31,786 134,513 43,844 43,844 43,844 Mono Township 3 13 5 5 5 Peel Region 1,947 8,238 2,684 2,684 2,684 York Region 2,030 8,590 2,800 2,800 2,800 c;) I I--' 0'\ INFORMATION & EDUCATION THE METROPOLITAN TORONTO & REGION OUTDOOR & CONSERVATION EDUCATION PROJECT DEVELOPMENT 1976-1980 EXPE~DITURE - DEVELOPMENT 1976 1977 1978 1979 1980 TOTAL Q - - - - - I I-' l. Boyd Conservation Field Centre 5,000 10,000 12,000 2,000 2,000 31,000 -....J 2. Residential Campus (Glassco) 35,000 975,000 800,000 - 800,000 2,610,000 j. Black Creek 36,000 250,000 250,000 12,000 2,000 550,000 4. Claremont 2,000 375,000 10,000 4,000 2,000 393,000 ::> . Cold Creek 1,000 2,000 2,000 1,000 1,000 7,000 6. LOKer Duffin Creek 150,000 2,000 2,000 2,000 2,000 158,000 " . Albion Hills 4,000 5,000 5,000 75,000 15,000 104,000 8. Conservation Field Centres (to be located) - - - 800,000 - 800,000 9. General Development 20,000 30,000 30,000 30,000 30,000 140,000 253,000 1,649,000 1,111,000 926,000 854,000 4,793,000 FI~ANCING - DEVELOPMENT ~linistry of Natural Resources 126,500 824,500 555,500 463,000 427,000 ~LT.R.C.F. 18,000 125.,000 125,000 - - School Boards 102,500 691,000 421,000 455,500 424,500 ~.funicipal Levy 6,000 8,500 9,500 7,500 2,500 Source - Adjala Township - - - - - Durham Region 80 113 128 99 33 Metro Toronto 5,261 7,454 .8,330 6,578 2,193 :>lono Township - - - - - Peel Region 322 457 510 403 134 York Region 337 476 532 420 140 INFORMATION & EDUCATION KORTRIGHT CENTRE FOR CONSERVATION OPERATIONS - SUPERVISORY & ADMINISTRATION 1976-1981 OPERATIONS 1976 1977 1978 1979 1980 1981 - Expenditures 38,000 45,000 100,000 110,000 120,000 130,000 SUPERVISORY & ADMINISTRATION Expenditures 27,000* 29,000 37,000 40,000 43,000 46,000 . FI~A:\'CING Revenue (fees) 17,000 20,000 50,000 60,000 .75,000 90,000 ~inistry of Natural Resources 13,500 14,500 18,500 20,000 21,500 23,000 ~!unic ipa1 Levy 34,500 39,500 68,500 70,000 66,500 63,000 Source - Adja1a Township 3 3 6 6 6 5 Durham Region 457 516 907 927 881 834 Metro Toronto 30,252 ' 34,199 60,067 61,381 58,313 55,244 Mono Township 3 3 6 6 5 5 Peel Region 1,853 2,095 3,678 3,760 3,572 3,384 York Region 1,932 2,184 3,836 3,920 3,723 3,528 * - existing e~penditure Q I I-' OJ INFOID1ATION & EDUCATION THE METROPOLITAN TORONTO & REGION OUTDOOR & CONSERVATION EDUCATION PROJECT OPERATIONS - SUPERVISORY AND ADMINISTRATION 1977-1981 EXPENDITURE 1977 1978 1979 1980 1981 G) - - - - I I-' Operations: Lower Duffin 105,000 110,000 115,000 120,000 125,000 \D Claremont 110,000 115,000 120,000 125,000 Glassco Campus 220,000 230,000 240,000 250,000 Glassco 240,000 250,000 Conservation Field Centres 250,000 Glassco Campus 250,000 105,000 440,000 690,000 960,000 1,290,000 Supervisory & Administration: LOKer Duffin 17,000 18,000 19,000 20,000 21,000 Claremont 18,000 19,000 21,000 21,000 Glassco Campus 19,000 19,000 20,000 21,000 Glassco 19,000 20,000 21,000 Conservation Field Centres 20,000 21,000 Glassco Campus 21,000 Administration (a) Clerks 9,000 9,500 20,000 21,000 22,000 (b) Coordinator 22,000 23,000 24,000 25,000 26,000 48,000 87,500 120,000 146,000 174,000 F I~;AXC IXG Revenue (fees) 105,000 440,000 690,000 960,000 1,290,000 :iinistry of Natural Resources 24,000 43,750 60,000 73,000 87,000 ~.funicipa1 Levy 24,000 43,750 60,000 73,000 87,000 Source - Adja1a Township 2 4 5 6 7 Durham Region 318 579 795 967 1,153 Hetro Toronto 21,045 38,363 52,613 64,013 76,289 Mono Township 2 4 5 6 7 Peel Region 1,289 2,350 3,222 3,921 4,673 York Region 1,344 2,450 3,360 4,087 4,871 1. PH' V l\lVU\! 1. V 1'1 Q .t:J.J U \...1-\! 1. V 1'1 EXISTING - OPERATIONS - SUPERVISORY & ADMINISTRATION 1976-1981 EXPENDITURE 1976 1977 1978 1979 1980 1981 - - Operations Albion Hills C.F.C. 146,000 156,000 166,000 176,000 186,000 196,000 Albion Hills Conservation Farm 40,000 45,000 50,000 55,000 60,000 65,000 Boyd Conservation Field Centre 141,000 151,000 161,000 171,000 181,000 191JOOO Black Creek Pioneer Life & Craft Program 39,000 43,000 47,000 51,000 55,000 59,000 Black Creek Educational Tours 61,000 66,000 71,000 76,000 81,000 86,000 Bruces Mill Operations 4,000 6,000 6,000 7,000 7,000 8,000 Claremont Conservation Field Centre 146,000 156,000 166,000 176,000 186,000 196,000 Cold Creek Conservation Field Centre 27,000 35,000 35,000 40,000 40,000 45,000 604,000 658,000 702,000 752,000 796,000 846,000 SUPERVISORY & ADMINISTRATION 96,000 106,000 116,000 126,000 136,000 146,000 REVE~1JE Albion Hills C.F.C. 148,000 156,000 166,000 176,000 186,000 196,000 Albion Hills Conservation Farm 30,000 36,000 42,000 48,000 54,000 60,000 Boyd Conservation Field Centre 141,000 151,000 151,000 171,000 181,000 191,000 Black Creek Pioneer Life & Craft Program 19,000 21,500 21,500 21,500 22,500 22,500 Black Creek Educational Tours 22,000 22,000 22,000 22,000 "22,000 22,000 Bruces Mill Operations 4,000 6,000 6,000 7,000 7,000 8,000 Claremont Conservation Field Centre 137,000 148,000 160,000 176,000 186,000 196,000 Cold Creek Conservation Field Centre 27,000 35,000 35,000 40,000 40,000 45,000 528,000 575,000 613,000 661,000 698,000 740,000 FINANCING Revenue (fees) 528,000 575,000 613,000 661,000 698,000 740,000 :--linistry of Natural Resources 48,000 53,000 58,000 63,000 68,000 73,000 :,Iunic ipal Levy 124,000 136,000 147,000 154,000 166,000 179,000 Source - Adja1a Township 11 12 13 13 14 15 Durham Region 1,642 1,801 1,947 2,039 2,198 2,371 Metro Toronto 108,735 119,257 128,903 135,041 145,564 156,963 Cl Mono TO\'ffiship 10 11 12 12 13 15 I Peel Region 6,660 7,304 7,895 8,272 8,915 9,614 N 0 York Region 6,942 7,615 8,230 8,623 9,295 10,022 INFORMATION & EDUCATION THE METROPOLITAN TORONTO & REGION OUTDOOR & CONSERVAT!ON EDUCATION PROJECT 1976-1980 DEVELOPMENT - SCHOOL BOARDS AUTHORITY SCHOOL BOARD LEVIES Gl SCHOOL STUDENT % OF POP. STUDENT 9- I N BOARDS POP. IN AUTHORITY POP. OF TOTAL 1976 1977 1978 1979 1980 TOTAL I-' - - - 'l.T.S.B. 380,988 100% 380,988 68.66% 35,187 237,720 144,530 156,373 145,730 719,540 :\ORTH YORK 102,894 100% 102,894 18.54% 9,501 64,056 39,027 42,225 39,351 194,160 TORO:JTO 97,515 100% 97,515 17.57% 9,004 60,704 36,985 40,016 37,293 184,002 SCARBOROUGH 86,928 100% 86,928 15.67% 8,013 54,140 32,985 35,688 33,259 164,103 ETOBICOKE 56,035 100% 56,035 10.10% 5,176 34,895 21,261 23,003 21,437 105,772 EAST YORK 14,960 100% 14,960 2.70% 1,384 9,329 5,684 6,149 5,731 28,277 YORK 22,656 100% 22,656 4.08% 2,091 14,096 8,588 9,292 8,659 42,726 :.1. S. S. B. 92,000 100% 92,000 16.58% 8,497 57,283 34,901 37,761 35,191 173,633 YORK COUNTY 44,757 57% 25,511 4.60% 2,358 15,893 9,683 10,477 9,764 48,175 PEEL COUNTY 78,033 43% 33,554 6.05% 3,101 20,903 12,735 13,779 12,841 63,359 DURHAM REGION 47,569 19% 9,038 1.63% 835 5,632 3,43~ 3,712 3,459 17,069 DUFFERIN-PEEL RCSS (Peel only) 19,327 43% 8,311 1.50% 769 5,183 3,158 3,416 3,184 15,710 YORK COUNTY RCSS 6,758 57% 3,852 .69% 354 2,384 1,452 1,572 1,465 7,227 DURHAN RCSS 8,540 19% 1 ,. 6 2 3 .29% 149 1,002 610 660 616 3,037 677,972 554,877 100.00% 51,250 345,500 210,500 227,750 212,250 1,047,250 ~INISTRY OF EDUCATION 51,250 345,500 210,500 227,750 212,250 1,047,250 TOTAL DEVELOPMENT 102,500 691,000 421,000 455,500 424,500 2,094,500 SU~ffiRY - DEVELOPMENT, OPERATIONS, SUPERVISORY & ADMINISTRATION EXPE~~ITURE - DEVELOPMENT 1976 1977 1978 1979 1980 1981 TOTAL - - - Kortright 922,500 460,000 100,000 100,000 100,000 1,682,500 Project 253,000 1,649,000 1,111,000 926,000 854,000 4,793,000 1,175,500 2,109,000 1,211,000 1,026,000 954,000 6,475,500 FI~A~CING - DEVELOPMENT :.Iinistry of Natural Resources 587,750 1,054,500 605,500 513,000 477,000 3,237,750 '-1 . T . R . C . F . 443,000 201,600 125,000 - - 769,600 "School Board Levy 51,250 345,500 210,500 227,750 212,250 1,047,250 ~inistry of Education 51,250 345,500 210,500 227,750 212,250 1.,047,250 ~lunicipa1 Levy 42,250 161,900 59,500 57,500 52,500 373,650 Source - Adja1a Township 3 14 5 5 5 32 Durham Region 561 2,145 790 761 695 4,952 ~1etro Toronto 37,047 141,967 52,174 50,422 46,037 327,647 Mono Township 3 13 5 5 5 31 Peel Region 2,269 8,695 3,194 3,087 2,818 20,063 York Region 2,567 9,066 3,332 3,220 2,940 21,125 EXPE:'-Jl) ITURE Operations - Project 105,000 440,000 690,000 960,000 1,290,000 Existing 658,000 702,000 752,000 796,000 846,000 Kortright 45,000 100,000 110,000 120,000 130,000 Supervisory & Administration - Project 48,000 86,500 120,000 146,000 174,000 Existing 106,000 116,000 126,000 136,000 146,000 Kortright 29,000 37,000 40,000 43,000 46,000 991,000 1,481,500 1,838,000 2,201,000 2,632,000 FI~A~CING - OPERATIONS - SUP. & ADMIN. Revenue (fees) 700,000 1,103,000 1,411,000 1,733,000 2,120,000 Ministry of Natural Resources 91,500 119,750 143,000 162,500 183,000 ;lunicipa1 Levy 199,500 258,-;-50 284,000 305,500 329,000 Source - Adja1a Township 17 23 24 26 27 Durham Region 2,635 3,427 3,761 4,046 4,358 Q J Metro Toronto 174,501 226,894 249,035 267,891 288,496 N Mono TO\~'nship 16 22 23 24 27 N Peel Region 10,688 13,896 15,254 16,408 1 7 ,671 York Region 11,143 25,631 15,903 17,105 18,421 G-23 1000 900 80U - 700 - 600 500 <100 300 200 100 0 EX I'J:NIl 1 TlJ I~ E 1976 1977 1978 ] 979 198U (TIIOU SANDS) D ~lj IIi slry of Nat urn] Resources ~ HUIIicipnJ Levy KORTR1CIIT CENTI:]: FCm CONSEI~VAT1ON illI~ llEVEJ.OI'I,II:NT 1 !)7(,-19iW FOlll1d:1t i 011 NOVE~lllER J 7 , J !) 7 S G-24 17 - 16 IS l4 ] 3 . 12 11- 10 9 8 7 (, 5 4 3 2 1 0 EX I'f:NI1 ITlmE 1976 1977 1978 1979 1980 (11I1NIlH EllS OF TIIOlJ S^NnS) D ~Il NJ STHY OF N^TlIH^L nf:SOURCES ~ SCIIOOL BOMIlS TIlE HETIWl'Ol.l T^N TOIWNTO f, HI:(;ION OllTI)()()H Ii CONSI:HV^T1 ON ElllJC^T1ON ll~lfl~ I'JW.J nCT FOlJNIl^T1 ON IlEVI~1.01'~lENT 1 !l7(,-19RO :,1, ~I' N()VE~IBEI{ 17, ]975 r~] ~..:~ HtlNICll'AI. I.I~VY G-25 2,(, -. 2.4 _ 2.2 2.0 ].8 _ 1.6 1.4 1,2 ] ,f) 8 _ 6 4 - LEVEl. Or- ~IlJN1CIP^,. 2 . F1N^NC1!'J(; FOI( EX 1 ST 1 NG PIWG}{A~lS ~_._------- ---- 0 EXPENnTTlJRE ]9"17 ] 978 1979 1980 198] (JllJNI1REIlS (W TJlOlJS^NllS) YEAR D !WVENlJ E (f cc s) ~ WIN1CJP^L LEVY 1 NFOI:~I^Tl ON Ii ElllJr.^T1ON SOlJl:CES OF FIINIl1 Nr; ~m~J ~1IN1STI(Y OF NATlJl(^1. RESfllJIH-:I;S OI'EI:^TI()i\'S - SIIl'EI(VISOI:Y Ii ^1H11NI:1TI(^TIC NflVUIHEH 17. I !l7:; 1r1h\ ~ M ~ tbr(\J).1P(\J) h n le~ 1Th. 1r (\J) 1f(\J) ffi)J1:~) <a\ffi\.~ ~ ~ gn (\J) ffi\. G-26 CC(\J)1Th.~~ffW~len(Q)ffi\ A M lelb"\~lrii ley MllNUJ1rIE~ ~nformution & Education Advisory Board Thursday-January-15-1976 #4/75 The Information & Education Advisory Board met at.the Authority Office, 5 Shoreham Drive, Downsview, on Thursday, January 15, 1976, commencing at 10:00 a.m. PRESENT WERE Chai rman Dr. W.M. Tovell Vice Chairman Mrs. M.A. Reid Members E.H. Card Mrs. W. J. Corcoran J. Dunlop Dr. T.H. Leith Mrs. E.F. Macaulay B.E. Nelligan Mrs. J.D. Reid F.A. Wade Chairman of the Authority R.G. Henderson Vice Ch~irman of the Authority Mrs. F. Gell Director of Operations K.G. Higgs Adm. - I & E Division T.E. Barber Supvr. Cons. Information P. Head ABSENT WERE Members C.G. Brown F.R. Perkins MINUTES The Minutes of Meeting #2/75 and Special Meeting #3/75 were presented. Res. #15 Moved by: Dr. T.H. Leith Seconded by: Mrs. E.F. Macaulay RESOLVED 'IHAT: The Minutes of Meeting #2/75 and Special Meeting #3/75, as presented, be adopted as if read. CARRIED UNANIMOUSLY; CHAIRMAN I S REMARKS Dr. Tovell welcomed the members to this meeting and introduced a new appointment to the staff of the Information and Education Division, Mr. Peter Head, Supervisor of Conservation Information. STAFF PROGRESS REPORT Mr. Barber presented the Staff Progress Report for the period September 1 to December 31, 1975. Res. #16 Moved by: E.H. Card Seconded by: Mrs. M.A. Reid RESOLVED THAT: The Staff Progress Report for the period September 1 to December 31, 1975 be received witi1 appreciation and filed. CARRIED UNANIMOUSLY; G-27 -2- THE METROPOLITAN TORONTO AND REGION OUTDOOR AND CONSERVATION EDUCATION PROJECT 1976-1978 - and - rfHE J<ORTRIGHT CENTRE FOR CONSERVATION The Director of Operations presented a report on the Provincial financing of The Metropc -.i tan Toronto and Region aU tdoor and Con- servation Education Project and TIle Kortright Centre for Conservation. Res. #17 Moved by: Dr, T.H. Leith Seconded by: B.E. Nelligan RESOLVED THAT: The report on the Provincial financing of The Metro- politan Toronto and Region OUtdoor and Conservation Education Project, 1976-1978 and The Kortright Centre for Conservation, as presented by the Director of Operations, be received; and THE BOARD RECOMMENDS THAT: The staff be directed to: (a) Have continuing discussions with the School Boards in the area under the jurisdiction of the Authority and the appropriate Ministries of The Government of Onta~io, as to the timing for th e ultimate funding of The Metropolitan Toronto and Region OUtdoor and Conservation Education Project, 1976-1978i (b) Submit an applica~ion to wintario for financial assistance for the construction of The Kortright Centre for Conservation in 1976; and further THAT the action of the Authority be communicated to the Ministry of Natural Resources. CARRIED UNANIMOUSLY; COMMUNITY AND STAFF RELATIONS PROGRAMME - 1976 Mr. Barber introduced the Community and Staff Relations Programme for 1976. A presentation, including slides and other visual material was made by Mr. Head. A lengthy discussion followed and several suggest- ions put forward by members of the Board. Res. #18 Moved by: Mrs. M.A. Reid Seconded by: B.E. Nelligan RESOLVED THAT: The Community and Staff Relations Programme - 1976, dated January 15, 1976, be received, approved in principle, as amended, and appended as Schedule "A" of these Minutes; and THE BOARD RECOMMENDS THAT: The staff be authorized and directed to carry out the Community and Staff Relations Programme - 1976, dated January 15, 1976, as amended and set forth, within the limits of the 1976 budget allocation. CARRIED UNANIMOUSLY; ONTARIO EDITORIAL BUREAU The Chairman advised that the Authority would be discontinuing its contract for public relations services with the Ontario Editorial Bureau in 1976 and further advised that there would be occasions when the Bureau would be engaged for special public relations consulting services. -3- G-28 Res. #19 Moved by: Mrs. P. Gell Seconded by: F.l\. Wade WtIEREAS the Ontario Editorial Bureau has been the Public Relations Consultant to The Metropolitan Toronto and Region since 1954; and WtIEREAS the Bureau has p:ayed a major role in estublishing a favorable public image for the Authority; THEREFORE BE IT RESOLVED THAT: The Metropolitan Toronto and Region Conservation Authority go on record as thanking the Ontario Editorial Bureau for the contribution it has made for the furtherance of con- servation in the Metropolitan Toronto region; and THAT the Chairman of the Authority be requested to convey the appreciation of the Authority to the Bureau. CARRIED UNANIMOUSLY; ADJOURNMENT On Motion, the Meeting adjourned at 12:45 p.m., January 15. Dr. W.M. Tovell K.G. Hiqqs , Director of Operations Chairman Acting Secretary G-29 SCllEDULE "A" COMMUNITY AND STAFF RELATIONS PROGRAM - 1976 for THE METROPOLITAN TORONTO AND REGION CONSERVATION AUTHORITY INTRODUC'l'ION: ., The proposed Community and Staff Rela~ions Program for The Metropolitan Toronto and Region Conservation Authority and The Metropolitan Toronto and Region Conservation Foundation for 1976 has been developed to take into account a number of important changes and attitudes affecting the economy in general and the Authority in particular. A few words regarding these changes are, perhaps, in order before presentation of the details of the program itself. First, you will note that, unlike the information prog~ams in previous yp.ars, the 1976 communications program will centre around community and staff relations. This new terminology, for the Authority, suggests an expanded approach to the organization's communication efforts both externally and internally. This expanded approach should and, hopefully, will increase the direct participation of all employees and of all members of the Authority, in providing greater under- standing and appreciation of the important work being done in the areas of conservation. This program may necessitate contracting consultants for special projects that may be beyond the resources of the Authority staff. Now, let us examine some of the changes referred to. First of all, it has become obvious that, even at government levels, there are often times when only a surface knowledge of the Authority's total watershed management program is understood. More and more, matters relating to flood control, landfill and land acquisition are gaining public attention. This is evident from the press clippings received and indicates the lack of public understanding of the Authority's position, purpose, achievements, objectives and activities in these matters. Recently, governments have questioned the value of the Authority's overall operation in the face of tougher economic times. This type of statement raises a warning signal. A lack of understanding of the importance to the Region of the major benefits of the Authority's work in this period of overall economic restraints and public concern with tax dollar spending can lead to municipal and provincial bodies viewing conservation/recreation work as an unnecessary frill. That makes it a ready-made target for budget-cutting. And so, unless a long-term necessity for a total watershed management program is brought home to these people, irreparable harm will come to these important projects. In the face of already restrained budgets for 1976, there is a need for expanded public activity on the part of the Authority. This, can be accomplished, despite the reduction in available funds by making greater use of the talents and abilities of Authority members and employees. - 2 - G-)O Each membcr of the Authority and each.employee has a public relations responsibility. The Public Relations - Information group can guide and assist in this work and, of course, carryon a direct and continuing liaison with press; radio and T.V. But the most effective action must rest with operating management. Por this reason, discussions were held with members of Management o~ the Authority as well as with Executive Co"llTIittee members to solicit.: their views and requirements. It is hoped that all will participate fully in the community and staff relations program in 1976 which, is believed to, reflect the needs and wishes expressed in the discussions. In recent years, emphasis has been placed on the promotion of the recreational aspect of the conservation areas. While greater attention is to be paid to the basic function of the Authority, as pointed out, there should also be increased action with regard to recreation/ education work for "public participation" opportunities. From a financial standpoint, greater use of the various conservation areas and facilities is imperative. In order to achieve a balanced, year-round and significantly increased cash flow from these areas, more attention must be paid to programming. of activities or what basically is described as a visitor services program and in addition it should also be recognized that the Authority is in the hospi- tality industry. It is not enough simply to inform the public of the availability of facilities. Rather, people must be encouraged to visit and use the areas through the offering of activity programs that will attract them for specific purposes. The importance of such programming has been amply demonstrated in at least two areas in which attendance is constantly increased because of the publicizing of continuing programs of interest to people of all ages on a year-round basis. Through increased use of the conservation areas the Authority will be able to generate funds that will make other activities possible. At the same time, this increased use will have a beneficial effect because of public awareness through a better job of interpretation, on the thinking of politicians, re-inforced by public enthusiasm and support for our efforts. In the past, a major portion of the Information program has been focussed on newspaper publicity, with emphasis on weekly newspapers. This approach has been obviously quite successful and the press in all areas has shown a ready acceptance of Authority material. However, while not entirely neglected, radio and T.V. have not received the attention these important facilities deserve. Part of the weakness stemmed from the fact that there was a lack of electronic media experience on the part of those involved in the Information function. Each of these media has an important role to play in our operation. None should be neglected, for each reaches its at."'.ience in a different way and with different impact. One supplements the other. G-31 - 3 - Finally, and not least important, is the matter of internal communications. If the Authority is to depend upon Authority members and staff to increase their participation in the public relations function, they in turn must al.so be well informed. It is important, too, that each employee is made to feel part of the team and to accept the fact that part of his or her job, at no matter what level, embraces a responsibility for increasing public awareness and appreciation of the Authority's work. Therefore~ a program of internal communication, that will keep employees abreast of all Authority activity. is recommended. Such a program should reflect the interdependence of the various divisions of the Authority. It should also be a means of giving recognition to those individuals who bring special talents, imagination and zest to their jObs. Thus, the people employed here may learn more about each other ar.d develop a pride in association with their fellow workers. Not the least of the requirements for a sound and progressive public relations program is a philosophy and a set of objectives that may be used as a measurement against all that we do. These will provide not only the yardstick by which achievement, or the . lack of it, becomes recognizable, but also a moral standard by which the Authority and its people may judge themselves. - 4 - G-32 And so, to recap what has been said thus far, the proposed 1976 Community and Staff Relations Program recognizes: l. Changes and new attitudes in our society. 2 . The need for member and employee participation in the Community and Staff Relations Program. . 3. The importance of increasing public and government under- standing and awareness of the total Authority function. 4. Greater year-round use of conservation areas through visitor services in the direction of interpretive programming and planned events. 5. Better balance in our relationship with the various media. 6. The importance of improved employee/member communication. 7. The development of a statement of Authority philosophy and objectives. 8. A need for a better balanced, overall, "public awareness" Information Program. 9. The necessity for more input from the Information & Education Division relating to Authority activities in general and consumer oriented, revenue generating activities in particular. 10. The need to constantly emphasize those who support the Authority and Foundation. ll. That the Authority is a vehicle, established to manage a watershed program, that requires plenty of team effort to achieve the Authority's objectives. OBJECTIVES OF THE AUTHORITY AND FOUNDATION The objectives of The Metropolitan Toronto and Region Conservation Authority and The Metropolitan Toronto and Region Conservation Foundation as stated under the Conservation Authorities Act, Sec. 19 are: lito establish and undertake in the area overwhich it has jurisdiction a program designed to further the conservation, restoration, development and management of natural resources other than gas, oil, coal and minerals. II Pursuant to these objectives the Authority has established and is undertaking: - a programme of Flood Control and Water Conservation, including the construction of upstream storage dams and reservoirs; channel improvements; flood plain and conservation land acquisition and regulation; and a comprchensive flood warning and forecasting system 0-33 - 5 - - a programme of conservation land management including both Authority owned and privately owned lands, making provision for, reforestation, fish and wildlife management; upstream erosion control, and recreation use, compatible with conservation measures - a programme of management anc recreational development for the Lake Ontario shoreline - an historical ~ites programme including the development and operation of Black Creek pioneer Village - a programme of information and education, to provide as many opportunities as possible for enhancing public understanding of the Authority's work, programmes and facilities, and the principles of conservation - to covperate with the private sector, through the vehicle of the Foundation to provide opportunities to participate in Authority programs. OBJECTIVES OF THE COMMUNITY AND STAFF RELATIONS PROGRAM One objective of the Authority's Community and Staff Relations Program is to provide an effective vehicle throu~h which the public can acquire a better understanding and fuller appreciation of the Authority and the Foundation - the functions, objectives, philosophies and facili t-.ies. To objectively promote the Authority's goods and services in a way that it will prevent misunderstandings and will build up support from all involved. Thus, the correct Community and Staff Relations Program would ensure that the Authority obtains greater recognition, which would subsequently be reflected in the priorities and policies of its partners, which are The Province of Ontario, especially The Ministry of Natural Resources, The Regional Municipalities of York, Peel and Durham, The Townships of Adjala and Mono, The Municipality of Metropolitan Toronto The Metropolitan Toronto and Region Conservation Foundation, The Metropolitan Toronto School Boards, The Metropolitan Separate School Board and The York County Board of Education. INFORMATION SECTION The Information Section intends to carry out the objectives by a planned Community and Staff Relations Program of internal and external communication promotion through: 1. Communications, public relations and promotion. 2. Marketing, that will (a) extend facilities (b) enhance program support (c) increase use . - 6 - O-]L,. 'rilE TOTAL PROGRl\M The program will incorporate two approaches towards Community and Staff Relations: l. The day to day contact, deeds and practices of all employees. ... The organized effort, mass approach, planned in advance: (a) Soft Sell - Philosophies and function of the Authority integrated in the press release, T.V. Public Service Announcements, films, brochures, etc. (b) Hard Sell - Dangers of floods, necessity of dams, ice and erosion hazard problems, safety etc. G-35 - 7 - 'l'IIE COl'1MUNI'l'Y AND S'.rAFP RELATIONS PROGRAM Internal Communications and Relations The task of the Authority can only be accomplished through an informed public, with active cooperation, and proper organization of the staff. The goal of the program is to develop: (a) Authority interest. (b) Self-interest. . The result of an increased Authority and self-interest will be an awareness and this awareness will in turn result in: (a) Better cooperation. (b) Support. In order to achieve the objectives of a Community and Staff Relations Program, it is first essential to develop good internal relations with active cooperation and appropriate organizatiun of the staff. The goal is to increase interest in the Authority as a whole and to establish greater contact between the Authority's contributing parts. The resulting expanded awareness will in turn produce increased cooperation and support. . - it is necessary to communicate to the employees that the Authority and the Foundation is one organization. - there is a need to develop internal liaison, or work-a-day liaison, with all Authority personnel and, at times, this will result in the crossing of program division boundaries. - an appropriate Community and Staff Relations Program will consistantly keep all employees with the Authority well informed, building good staff relations and attitudes. - staff meetings (all staff) two or three times annually would develop internal awareness of programs whereby each individual will assist in his or her own way. - an internal newsletter regarding the activity of the Authority is a recommendation for contributing to good internal harmony. - if an in-service training programme was established all employees would know the functions of the Authority. It would as well, develop a sound basic public relations attitude necessary in carrying out day to day skills, hospitality and visitor services. External Communications and Relations There is a definite recognized need for more support for the Authority from the Authority members, government appointees and the public 1. The Community and Staff Relations aspect of the Authority is working together and in doing so, all staff will definitely present a uniform view of our aims, objectives and purpose. - 8 - G-]6 2. If the Authority expects support from others, then the Authority must in turn give more recognition to contributing agencies especially those financially contributing to the Authority. Th0 Province of Ontario, The Regional Municipalities of York, pecl and Durham, The Townships of Adjala and Mono, The Municipality of Metropolitan Toronto, The Metropolitan Toronto and Region Conservation Foundation, The Metropolitan Toronto School Boards, The Metropolitan Separate School Board and Thc York County Board of Education. . 3. There is a need for those involved in Metro Region Conservation to accept more opportunities to talk about the Authority. The information section is recommending that these opportunities can be enhanced through prepared information packages, i.e. a prepared presentation on Flood Control and Water Conservation would include information on: (a) Why it is needed. (b) The beneficial effect on the entire region. (c) Why it is an essential system. (d) Per capita cost. (e) What it has done. (f) What still needs to be done. Publications and General Printing This is a consumer oriented program which presents the Authority in the best possible way. At the present time, publications and general printing,includes the Authority's major brochure "Support Conservation and Enjoy Recreation (summer and winter)", the Authority's Directory, two Black Creek Pioneer Village brochures, Calendar of Events, Field Centre brochures and various other pamphlets. Brochures are also available for special projects and for support purposes. There are also cooperative brochure activities with The Convention and Tourist Bureau of Metropolitan Toronto. In 1976, limited changes of existing publications will likely occur because of unavailability of funds but plans are going ahead to produce a brochure for The Metropolitan Toronto and Region Conservation Foundation for The Doctor's House campaign. In addition, a brochure is needed for the Niagara Escarpment, as well as a new map and brochure for the Toronto waterfront. Also extensive, but lnexpen- sive changes are recommended for the calendar of events. 1. Short Term Proposal - Easy-to-read-and-assimilate pamphlets could be given consideration on: (a) The M.T.R.C.A. and its flood control program. (b) The M.T.R.C.A. and its education program. (c) The M.T.R.C.A. and its land-use, recreation and saving lives. (hazard brochure) (d) The M. '1' . R. C . F . etc. G-37 - 9 - 2. Long Term Proposal - (a) Bccause of the budget restrictions, it is recommended that serious considriration and investigation be forth- coming as to sponsorship of the Authority's major brochure "Support Conservation ~nd Enjoy Recreation". (b) The sponsorship of an annual or bi-annudl publication could also be investigated. This publication would be a well-presented, professional presentation which could conceivably be distributed to "Authority member", subscriptions. (Revenue generating program). Tours, Special Days, Official Openings 1. Tours: Planned tours of the past apparently had very little -- or very limited appeal with respect to participation but it is felt that the planned t0urs program should continue for the benefit of the Authority members, staff, media and contributing groups. A new approach might be incorporated with respect to a tour, more from the point of view of making it a pleasant day out for the participants, unlike in the past when it has been more of a business gathering. So far, the only tour that i$ being considered for 1976 is a boat tour for members, politicians and the media of the w~terfront development. 2. Special Days: - Arbor Day (Honour Roll Awards Program) - Senior Citizens' Day - Rogationtide Day - Family Sports Day - Pioneer Festival Day These special days all present opportunities for promotion and involvement. Special days are usually tourism-oriented and are activities that The Convention and Tourist Bureau of Metropolitan Toronto and area travel associations would promote in cooperation with the Authority. It should be recognized that "Special Day" activities might tune in on provincial and national promotions, i.e. Wildlife Week, National Forest Week, Conservation Week. By doing so, the opportunities arise to stress the Authority's aims and objectives on the coattail of major agency, organized promotions. 3. Official Openings: At the present time, preliminary plans are being developed for the opening of Bluffers Park sometime in early June. Photography - Audio Visual So far, this area has been effective in conveying part of the Authority's messagc . . . obviously not a complete story. There is a need for a balanced program rcluting to photography. . - 10 - C-]8 It has been suggested that photography is not just for the plannod activities at Black Creek pioneer Village and in the conservation areas, but that photography and slides should be available on all facets of the Authority's activities, including more before and after series, as well as problems that still exist. (In fact a negative approach, opposed to a positive one). Whether .for presentations, exhibits, publications or media useiphotographs, film and equipment, have to be intelligently organized and constantly up-dated. Because economic constraints have involved all businesses, including the television indust~y, it is increasingly becoming more difficult to receive T.V. coverage of Authority activities. A project for consideration, is the filming for T.V. short segments of the Authority's activities by the photography staff. This is recog~ized as an excellent opportunity for the M.T.R.C.A. to arrange, with local T.V. stations, an exchange program in which T.V. news departments would replace shot-footage with new film. This program would encourage T.V. news departments to use more Authority related film segments on news casts,as well as, using more of the Authority's T.V. Public Service A~nouncements. Exhibits The exhibit program of the Authority is under review and will be up-dated to the contemporary needs and styles of today. The value of an exhibit is questionable. The cost of manpower makes exhibiting nearly prohibitive. In the future, modest exhibits should only be considered, with a one message presentation, staffed by students. Plans are presently going ahead to attend the Garden Show with non-manned exhibit in provided space. (March 10 - 14, 1976) The Authority is presently negotiating with the Canadian Government Office of Tourism in Buffalo, Cleveland and Detroit with the view in mind of increased publicity at these three offices with respect to display units of Black Creek pioneer Village. The Authority also wishes to work more closely with The Ministry of Industry and Tourism and in particular with the Travel Centre Program in the Province. Motion Picture Film Program CATEGORIES: 1. The "message" film. 2. Television promotions and Black Creek Pioneer Village promotional films. A more sophisticated approach by the Authority is needed in this Motion picture Program. More consideration should be given in relation to: (a) The message. (b) The length. (c) 'rhc Audience. G-39 - 11 - The new film on the waterfront will be available for showing at the Authority mceting in April, at the samc time as the Waterfront projcct is presented. The possibility of a press review of thc film is being considered. Discussions are taking place regarding the production of a film on the managemcnt of Authority lands for conservation purposes, including management for outdoor recreation and education, with a view in mind that part of the project could be done by the photography staff. Advertising The present Authority policy of not paying for advertising definitely deserves comprehensive assessment: 1. It should be noted at this point that any changes here must not conflict with the present policy of distribution of puulic service material. 2. It is recognized for insrance that there are certain activities of the Authority that would under no circumstances be picked up as a public service announcement. 3. Consideration should be given to the possibility of sponsorship of Authority advertising in the media. 4. Also, it has been established that corporate funds are now finding their way into conservation and environment activities. Corporate institutions are constantly looking for consumer- oriented publicity programs and, in the past, the Royal Bank has realized that there is a good corporate communication between the Royal and the M.T.R.C.F. Consideration should be given to a program whereby a corporation would handle the $20.00 season membership pass to the Authority's facilities. This could be an excellent partnership for a company and the Authority, and possibly the business would solicit, on behalf of the Authority, membership to the areas through advertising (advertisements, posters., pamphlets, etc. ) . The Press Release The press release has, to this point, been the backbone of the information service of the M.T.R.C.A. The press release will keep its position of prominence but now as an important integral part .of the total Community and Staff Relations Program. The press release (photo release) provides a continuing correspondence and liaison with the Authority members, staff, various media, key individual supporters and government at the provincial and Municipal . level. The only change that will occur in 1976 is in frequenc and philosophy . . . that is, more press releases will be distributed and more information about the function, objectives and needs of the Authority will be featured or at least integrated in the features. - 12 - G-~.O In addition, more "memo" releases will be sent to the media. The "memo" release is used to inform the media about the activity of the Authority that mayor may not be used. The option is left with the editor. The balance between a prepared public service announcemcnt and what factually may be rccognized, as an advertisement, is a fine one. We must be careful not to seemingly take for granted that all press releases will be used, especially as the story may be basically a commercial or an adve.rtisement and not a "public interest" item. G-41 - 13 - The Community and Staff Relations Program - Synopsis The result of a good planned Community and Staff Hclations Program is understanding. If understanding is achieved, then acceptance is a result. No suitable management proyram of our natural resources, land, water, forest and wildlife can exist without puLLic support. With the right community and staff relations program, a strong'support base can be established resulting a more effectual program. Good community and staff relations will establish prestige, goodwill, recognition, creditability and community acceptance. The accurate promotion of goods and services will prevent misunderstandings and will build up support from all involved. Por The Metropolitan Toronto and Region Conservation Authority, good public relations will ensure that the Author i ty obtains greater recognition, which would subsequently be reflected in the priorities and policies of its partners which are. The Province of Ontario, The Regional Munici- palities of York, Peel and Durham, The Townships of Adjala and Mono, The Municipality of Metropulitan Toronto, The Metropolitan Toronto and Region Conservation Foundation, The Metropolitan Toronto School Boards, The Metropolitan Separate School Board and The York County Board of Education. Since the Authority budget depends on the ability of the members to influence and sell the needs to elected legislators, adequate dollars to do the job depends on good community and staff relations. Internal harmony or the lack of it is the result of good or poor public relations. A large part of public relations work involves the maintenance of the existing climate and to this alone, much energy must be devoted. Nevertheless, there are always opportunities for innovation and for the expansion of present programs. It is hoped that the 1976 Community and Staff Relations Program accomplishes both. January 15, 1976. Revised, January 21, 1976.