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HomeMy WebLinkAboutInformation & Education Advisory Board 1976 0~ - ,;,,' ~ G-l ",. '/''' ' 'II!' (t/ , ,f,/,"' ,. ~ : -I the metropolitan toront'? and region conservation authority m~nutes . --------- . INFORMATION & EDUCATION ADVISORY BOARD THURSDAY-JUNE-17-l976 tn/76 The Information & Education Advisory Board met at the Authority Office, 5 Shoreham Drive, Downsview, on Thursday, June 17, 1976, commencing at lO:OO a.m. PRESENT WERE Chairman, Dr. W. M. Tovell Members C.G. Brown E.H. Card Mrs. W.J. Corcoran J. Dunlop Dr. T.H. Leith Mrs. E.F. Macaulay Mrs. J.D. Reid F.A. Wade Chairman of the Authority R.G. Henderson Vice Chairman of the Authority M~s. F. Gell Secretary-Treasurer K.G. Higgs Adm. - I & E Division T.E. Barber Supervisor,. Kortright K.W. Strasser Asst.Supvr. Kortright G.A. Foster Supvr.Cons.lnformation P.A. Head Secretary, I & E Division Mrs. M. Mitchell ABSENT WERE Vice Chairman Mrs. M.A. Reid Members B.E. Nelligan F.R. Perkins WATERFRONT FILM . The Waterfront film was screened for the information of the members, MINUTES . The Minutes of Meeting #4/75 were presented. Res. #1 Moved by: E.H. Card . Seconded by: J. Dunlop RESOLVED THAT: The Minutes of Meeting #4/75, as presented, be adopted as if read. CARRIED; STAFF PROGRESS REPORT - Mr, Barber, assisted by Mr. G.A. Foster and Mr. P.A. Head, presented the Staff Progress Report for the period January 1 to May 3l, 1976. Res. #2 Moved by: Dr. T.H. Leith Seconded by: Mrs. W.J. Corcoran RESOLVED THAT: TI1e Stuff Progress Report for the period Janua~y 1 to May 31, 1976, be received with appreciation and filed. CARRIED; G-2 -2- THE KORTRIGHT CENTRE FOR CONSERVATION MASTER PLAN The Master Plan for The Kortright Centre for Conservation was presented by Mr. K.W. Strasser. Res. #=3 Moved by: E.H. Card Seconded by: Mrs. E. F.. Macaulay - RESOLVED THAT: The staff presentation of the Master Plan for The Kortright Centre for Conservation be received; and THE BOARD RECOMMENDS THAT: The Master Site Plan of Development for The Kortright Centre for Conservation, dated November 29, 1973, revised June 17, 1976, be approved. , CARRIED; THE KORTRIGHT CENTRE FOR CONSERVATION . EXHIBIT DEVELOPMENT PROGRAMME The Exhibit Development Progranune for The Kortright Centre for Con- servation was presented by Mr. John Vainstein, followed by a slide presentation on 'Introduction to The Kortright Centre for Conservation', complete with sound. Res. ff:4 Moved by: Dr. T.H. Leith Seconded by: Mrs. J.D. Reid RESOLVED THAT: The Exhibit Development Programme for The Kortright Centre for Conservation, as presented by Mr. John Vainstein, be received; and THE BOARD RECOMMENDS THAT: The Exhibit Development Progranune, as outlined in Kortright Centre for Conservation, Exhibit Development Programme report, be approved in principle and implemented as funds become available. CARRIED; THE KORTRIGHT CENTRE FOR CONSERVATION PRE-OPENING FEES AND TIMES Mr. Barber presented a communication having regard to Pre-opening Fees and Times for The Kortright Centre for Conservation. Res. #5 Moved by: E.H. Card Sec,?nded by: Dr. T.H. Lei th RESOLVED THAT: The staff presentation on Pre-opening Fees and Times for The Kortright Centre for Conservation be received; and THE BOARD RECOMMENDS THAT: Effective January l, 1977, the pre-opening fees for The Kortright Centre for Conservation be $l.OO for adults and 75c for students and children, with a maximum charge of $3.00 per family (a family being parents and their children living at home); and parking free; and , A pre-opening fee for groups be baseq on a rate of 50c per hour per participant, of programme; and further The Centre be opened for public use on selected weekends and at other times as announced for public use; and THAT all group use be by reservation. CARRIED; -3~ G-3 THE KORTRIGHT CENTRE FOR CONSERVATION ACKNOWLEDGEMENT OF FINANCIAL SUPPORT Mr. Barber presented a report on ways and means of recognizing organizations and individuals who have supported the construction of The Kortright Centre for Conservqtion. Res. ~6 Moved by: P.A. Wade Seconded by: J. Dunlop , RESOLVED THAT: The staff report on acknowledgement of financial support for The Kortright Centre for Conservation be received; and THE BOARD RECOMMENDS THAT: The Authority acknowledge at The Kortright Centre for Conservation, financial and other assistance provided by various groups, organizations and individuals to establish and operate the Centre; and The acknowledgement of assistance be in the form of a display at a prominent and central location only and that the staff be directed to design and incorporate a suitable display prior to the official opening of the Kortright Centre building. CARRIED; 'IHE KORTRIGHT CENTRE FOR CONSERVATION SECONDMENTS OF STAFF Mr. Barber presented a.staff communication on Secondments of Staff to The Kortright Centre for Conservation. Res. ff:7 Moved by: Mrs. W.J. Corcoran Seconded by: Dr. T.H. Leith RESOLVED 'IHAT: The principle of Secondment of Staff to The Kortright Centre for Conservation be approved; a:;d THAT the staff be directed to investigate the interest in the secondment of staff to The Kortright Centre for Conservation from The Ontario Ministry of Natural Resources, The Ontario Ministry of Education, The Metropolitan Toronto and Region Boards of Education and other educational institutions and organizations.' CARRIED; 1977 PRELIMINARY BUDGET ESTIMATES Mr. Barber presented, the 1977 Preliminary Budget Estimates. Res. ~8 Moved by: E.H. Card Seconded by: Mrs. E.F. Macaulay RESOLVED THAT: The 1977 Preliminary Budget Estimates be approved in principle; and further THE BOARD RECOMMENDS THAT: The 1977 Preliminary Administration, Development and Operation Budget Estimates, as appended as Schedule "A" 'of these Minutes, be included in the 1977 Preliminary Budget Estimates of the Authority. CARRIED; ADJOURNMENT On Motion, the Meeting adjourned at 12:l5 p.m., June l7. Dr. W.M. Tovell K.G. Hiqqs Chairman Secretary-Treasurer 1977 PRELIMINARY BUDGET ESTIMATES PROGRAM INFORMATION & EDUCATION OPERATIONS OOQ nl ~~ ~ PURPOSE: To provide an outdoor and conservation education program for school students at four conservation 8 field centres and a variety of outdoor and conservation education opportunities in conservation ~ areas and the Black Creek Pioneer Village for the general public and school groups. The purpose ~ of the project is to provide program in order f~r the residents of the Metropolitan Toronto Region = . ~ can better understand the management and use of their renewable natural resources. 1977 OBJECTIVES: - a continuation of the program at the same level of service as in 1976, providing for the following estimated number of students: - Black Creek Pioneer Village 64,000 Conservation Field Centres 14,000 Albion Hills Conservation Farm 9,000 Maple Syrup Days 31,000 Special Days, Field Trips, Claireville Darn Tours etc. 12,000 Kortright Centre for Conservation "14,000 FUNDING: Program revenues and the General Levy on all participating municipalities. A surplus or deficit on the operationsof the Boyd Conservation Field Centre will by agreement, be charged or credited to the participating Boards of Education. No Provincial Grant is available for this program. ' FINANCIAL COMMENTS: Expenditure projections reflect an 8% increase over 1976 estimates. The revenues at the conservation field centres reflect a fee increase of 8% in 1977. , A review of the fee schedules for the educational programs will be undertaken in the fall of 1977. The"net cost to the municipalities is estimated at $101,000, a reduction of 11,000 from the 1976 budget estimates. 1977, PRELIMINARY BUDGET ESTIMATES . PROGRAM Information & Education Op~rations PAGE , 1 - . I 1977 Preliminary Budget SOURCES OF FINANCING 1975 ACTUALS 1976 BUDGET ACTIVITY d' Net Provincial Municipal ~ Expen 1 tures Revenues Expend' t other Expenditures Revenues Expendi tures Revenues L. _____ u____ ,lures Grant I12vv I ! i Albion Hills Conservation I, Field Centre - 155,000. 155,000. 109,004. 104,345. 146,000. 139,000. I Albion Hil1s'Operations 6,000. 11,000. 5,47l. 8,230. 5,000. 9,000 I I Albion Hills Farm 29,000. '29,000. 2,472. 2,809. 45,000. 25,000 PDyd Conservation Field I Centre 156,000. 156,000. 83,044. 83,044. 143,000. 143,000 Black Creo--k Pioneer Life 43,000. 19,000. 30,941. 17,622. 39,000. -19,000 I Black Cree..'l.( 'Tours 75,000. 27,000. 57,632. 22,129. 61,000. 22,000 B:0lce1s Milt Operations 4,000. 4,000. 3,596. 3,584. 4,000. 4,000 Clarerront Conservation I Field Centre 158,00,0. 150,000. 101,516. 104,919. 146,000. 137,000 Ccld Creek Conservation Field Centre 35,000. 35,000. 14,964. 25,360. 27,000. 27,000 Kortright Centre ~or 46,000. 9,174. 38,000., 17,000 Conservation 20,000. 2,098. I ! 0 707 ,000.1.606,000.1 ][ 1101,000. I 606,000. )[ 3 7 4 , 14 0 .J [ I t [ TOTAL ][ 417,814. I 654,000. 542,000 r , , 1977 PRELIMINARY BUDGET ESTIMATES . PROGRAM INFORMATION & EDUCATION DEVELOPMENT Q I ~ PURPOSE: To develop the facilities required for the Authority.s outdoor and conservation education programs. 1977 OBJECTIVES: - improvements of a minor nature to facilities at the Albion Hills, Claremont and Cold Creek Centres - the development of trails, outdoor exhibits and demonstrations in the Boyd Conservation and Outdoor Education'Complex and completion of the construction of the Kortright Centre for Conservation. FUNDING: ~11 programs except the construction of the Kortright Centre for Conservation are being funded by a grant from The Metropolitan Toronto and Region Conservation Foundation and from Authority revenue. The expenditure of $667,047 for the Kortright Centre for Conservation is the balance required to complete the construction of the Centre. The expenditure of $85,000 is designated for furni~ure, equipment and commencement of exhibits. It should be noted that the Budget Estimates do not include provision'for any part of the Outdoor and Conservation Education Project. When funding for this Project is available, a recommendation will be brought to the Authority. , 1977 PRELIMINARY BUDGET ESTIMATES . PROGRAM Information & Education D~velopment PAGE 1977 Preliminary Budget SOURCES OF FINANCING 1975 ACTUALS 1 1976 BUDGET ACTIVITY Net Provincial Municipal I I Expendi tures Revenues nditures Grant Levv Other ExDenditures 'R Albion Hills Conservation Field Centre 4,000. 2,000. 2,000. 6,744. 2,000. Fam In'terpretive Program 4,000. 2,000. 2,000. 1,507. 2,000. Boyd Consenration Field Centre 5,000. 2,500. 2,500. 29,060. 5,000. Boyd ConseIVation illucation Carrple.'{ 98,000. 49,000. 49,000. 47,63'5. 41,500. ~<brkshop Craft Building 1,000. 500. 500. - 1,000'. Claremont Conservation Field Centre 4,000. 2,000. 2,000. 5,578. 2,000. Cold Creek Conservation Field Centre 2,000. 1,000. 1,000. 689. 1,000., Kor-...right Centre for Conservation (a) 667,047. 667,047. 46,010. 25,000. (b) 85,000. 85,000. c, I [ TOTAL ][ 870,047. I I ][ 59,000; I 59,000. I 752,047. )[.137 ,223. I )[ 79,500. I r 1977 PRELIMINARY BUDGET ESTIMATES , Gl I Information & Education Administration a; PROGRAM PAGE r 1977 Preliminary Budget SOURCES OF FINANCING 1975 ACTUALS 1976 BUDGET ACTIVITY Net Provincial Municipal Exp2nditure? Revenues itures Grant Lew Other Exp2nditures Revenues Expenditures Revenues rovertising 500. 250. 250. 1,495. 500. P. R. & Con. Fees 6,000. Publications 25,000. 12,500. 12,500. 15,809. 2 0 , 0 0 0 .' .- Tours & Special, Days I 3,500. 1,750. 1,750. 5,704. 2,500. Conserva tion reucation Progra"Tl 99,000. 49,500. 49,500. 143,588. 88,000. Photography 6,500. 3,250. 3,250. 5,296. 5,000. Exhibits 1,500. 750. 750. 1,220. 1,000. ~btion Picture 4,300. 2,150. 2,150. 16,908. 3,500. Press C1ipping~ 700. . 350. 350. 811. 700. Prarotional Contingency 2,000. 1,000. 1,000. 980. 1,000. . I r TOTAL 1f 143, 000.1. I H 71,500. I 71,500. I If 197 , 811,. I If 122,200. I I I . I ~ G-9 <Y ' f ;, !' the metropolitan toronto and region conservation authority minutes - - - INFORMATION & EDUCATION ADVISORY BOARD WEDNESDAY-NOV-10-l976 #2/76 --.- The Information & Education Advisory Board met at the Authority Office, 5 Shoreham Drive, Downsview, on Wednesday, November lO, 1976, conunenc- ing at 2:00 p.m. PRESENT WERE Chairman Dr. W.M. Tovell Members C.G. Brown E.H. Card Mrs. W.J. Corcoran Dr. T.H. Leith Mrs. E.F. Macaulay B.E. Nelligan F.R. Perkins Mrs. J.D. Reid F.A. Wade Chairma~ of the Authority R.G. Henderson Vice Chairman of the Authority Mrs. F. Gell Secretary-Treasurer K.G. Higgs Adm. - I & E Division T.E. Barber Adm. - Finance Division A.D. Harris Supvr. Conservation Information P.A. Head Supvr. Black Creek Education Miss A. Hayhoe Secretary - I & E Division Mrs. M. Mitchell ABSENT WERE Vice Chairman Mrs. M.A. Reid Member J. Dunlop MINUTES The Minutes of Meeting #l/76 were presented. Res. #9 Moved by: E.H. Card Seconded by: Mrs. J.D. Reid RESOLVED THAT: The Minutes of Meeting ~l/76, as presented, be adopted as if read. CARRIED; CHAIRMAN'S REMARKS Dr. Tovell welcomed the Members to the Meeting and invited Mr. Card to report on the progress of The Kortright Centre for Conservation. STAFF PROGRESS REPORT Mr. Barber presented the Staff Progress Report for the period January l, 1976 to August 3l, 1976. Res. #10 Moved by: F.R. Perkins Seconded by: Dr. T.H. Leith G-IO -2- RESOLVED THAT: ~1e Staff Progress Report for the period January 1 to August 31, 1976 be received with appreciation and filed. CARRIED; COMMUNI'IY AND S'rAFF RELATIONS PROGRNv1J.1E - 1977 Mr. Head presented ~1e Ccmmunity and Staff Relations Programme - 1977. Res. ~Ul Moved hy: E.H. Card Seconded by: 11rs. E.F. Macaulay RESOLVED THAT: The Community and Staff Relations Programme - 1977, dated November 9, 1976, be received and appended as Schedule "A" of these Minutes; and T'dE BOARD RECOMMENDS THAT: The Community and Staff Relations Programme - 1977, dated November 9, 1976, be approved in principle; and further THAT the staff be authorized and directed to carry out the prograMne within the limits of the 1977 budget allocation. CARRIED; THE BOARD VIEWED the three one-minute film promotions on Petticoat Creek, Cross Country Skiing and Christmas in the Village. M~lBERS OF TIlE BC.~D paid tribute to the staff cf the Inforrr.ation and Education Division for the excellent effort in connection with the 1976 Co~~unity and Staff Relations Programme. DR. LEITH. suggested that the staff give consideration to the establish- ment of a Speakers' Bureau to Authority Members who would be interested in speaking to groups on various aspects of the Authority's programme. COOPERATIVE MARKETING PROG~~v~E Mr. Barber presented a brief report on the Cooperative Marketing Programme, in cooperation with the Convention and Tourist Bureau of Metropolitan Toronto. Res. #12 Moved by: Mrs. E.F. Macaulay Seconded by: Mrs. J.D. Reid RESOLVED THAT: The staff report having regard to the Cooperative Marketing Programme be received; and THE BOARD RECOMMENDS THAT: The Authori,ty participate with the Convention and Tourist Bureau of Metropolitan Toronto in a Cooperative Marketing Progra~ne with other major attractions in Metropolitan Toronto, to the extent of $4,000.00 in 1977. CARRIED; OUTDOOR AND CONSERVATION EDUCATION POLICY Mr. Barber outlined in detail the proposed Policy of The Metropolitan Toronto and Region Conservation Authority respecting the Planning, Development and Management of 'the OUtdoor and Conservation Education progranunes. Res. #13 Moved hy: Mrs. W.J. Corcoran Seconded by: Dr. T.H. Leith RESOLVED THAT: 'Ihe Policy of The Metropolitan Toronto and Region Con- servation Authority respecting the Plannin9, Development and Management of the Outdoor and Conservation Education Programmes, dated November 9, 1976, be received and appended as Schedule IIBII of these Minutes; and -3- G-ll THE BOARD RECOMMENDS THAT: The Policy of The Metropolitan Toronto and Region Conservation Authority respecting the Planning, Development and Management of the Outdoor and Conservation Education Programmes, dated November 9, 1976, be approved; and further THAT the staff be authorized and directed to forward the Policy to the School Boards in the Metropolitan Toronto region, the Ontario Ministries of ,Natural Resources, and Education, for their information. CARRIED; RESIDENTIAL OUTDOOR AND CONSERVATION EDUCATION DEVELOPMENT - 1977 Mr. Barber presented a detailed report on Residential Outdoor and Con- servation Education Development - 1977. Res. #=l4 Moved by: F.A. Wade Seconded by: Dr. T.H. Leith RESOLVED THAT: The Staff Report on Residential Outdoor and Conservation Education Development - 1977, dated November 9, 1976, be received and appended as Schedule "c" of these Minutes; and THE BOARD RECOMMENDS THAT: The Staff Report on Residential Outdoor and Conservation Education Development - 1977, dated November 9, 1976, be approved in principle; and further THAT the following action be taken: (a) An additional and separate dormitory be made available to increase the use of the Albion Hills Conservation Field Centre; and THAT the School Boards in the Metropolitan Toronto region be requested to provide the necessary development fund s for the dormitory, furnishings and equipment, alterations to the existing building and site development, subject to a suitable long-term operating agreement similar to the Boyd Conservation Field Centre; (b) Lake St. George Conservation Area be designated for outdoor and conservation education purposes; (c) Lake St. George Conservation Field Centre be made available to the School Boards in the Metropolitan Toronto region for a residential outdoor and conservation education programme; and THAT the School Boards be requested to provide the necessary development funds for the dormitory, furni shings and equipment, alterations to the existing building and site development, subject to a suitable long-term operating agreement similar to the Boyd Conservation Field Centre; (d) The Residential Albion Hills and Claremont Conservation Field Centres be made available to the School Boards in the Metropolitan Toronto region'on a long-term operating agreement similar to the Boyd Conservation Field Centre, provided the regular users of these facilities can continue to be accommodated; (e) The School Boards in the Metropolitan Toronto region be requested to consider the development of a Residential Outdoor and Con- servation Education Field Centre in Glassco Park; and THAT the Boards be requested to contribute 50% of the cost of the preparation of preliminary plans and estimates; G-12 -4- ( f) The School Boarc1s in the Mctropoli L)n Toronto region be invited to provide design services and student labour for the construction of facilities; and THAT the value of such services be considered part of the develop- ment cost and be credited to "the Board providing the service; (g) The staff be directed to convene a meeting of the Directors of Education and a tour of proposed facilities, to provide detailed information regarding the foregoing proposals; (h) A Special Committee of the Authority present the proposals to the School Boards within the Metropolitan Toronto region. CARRIED; ADJOURNMENT On Motion, the Meeting adjourned at 4:36 p.m., November 10. Dr. W.M. Tovell K.G. Hiqqs Chairman Secretary-Treasurer G-13 SCHEDULE: "A" COMMUNI'rY AND Srl'l\Fl" RELl\TIONS PROGJU\T\ol - 1977 for - THE METROPOLI'l'l\N TORONTO AND REGION CONSERVATION l\UTIIORITY The Staff \vas authorized and directed to carry out the Community and Staff Relations Program 1976, dated January 15, 1976, by the Information and Education Advisory Board, and on January 21, 1976 by the Executive Committee. The program, for The Metropolitan Toronto and Region Conservation Authority and The Metropolitan Toronto and Region Conservation Foundation, was developed to take into account a number of changes and attitudes, affecting the economy in general, in the Authority in particular. The communications program has noticeably expanded the organi- zation1s communication efforts, externally and internally. This expanded approach has affectively increased direct Authority Member and employee participation, surfacing good results regarding internal communications, increased direct public awareness of the Authority, and developed a better balance in our relationship with the media. There have been numerous opportuniti~3 for input from the Information and Education Staff, relating to Authority activities in general. The initial Community and Staff Relations Program did not neces- sitate contracting consultants for special projects that were beyond the resources of the Authority Staff, but in 1977, it will be necessary to contract assistanc~. In the face of continued restrained budgets for 1977, only the maintenance of this year's expanded public activity, in the part of the Authority, can be accomplished in 1977. Any expansion in the program would only occur by making optimum use of the talents and abilities of Authority Members and Staff. The general consensus seems to be that the Community and Staff Relations Program 1976 has been an excellent blueprint for the Authority's information and public relations program. It was recognized last year, that each Member of the Authority and each employee has a communications responsibility. The Information Section can guide and assist in this work and, of course, carryon a direct and continuing liaison with press, radio and T.V. But, the most effective action must rest with operating management. It is hoped that all will continue to participate fully in the Community and Staff Relations Program 1977. In 1976, the Community and Staff Relations Program recognized: - changes and new attitudes in our society; - the need for Member and employee participation in the Community and Staff Relations Program; G-l4 - 2 - - the importance of increasing public and government understanding and awareness of the total Authority function; - greater year-round use of Conservation ^reas through visitor services, in the direction of interpretive programming and planned events; - better balance in our relationship with the various media; -,the importance of improved employee/Member communication; - th~ development of a statement of Authority philosophy and objectives; - a need for a better balanced, overall, "public awareness" Information Program; - the necessity for more input from the Information & Education Division, relating to Authority activities in general, and consumer- oriented, revenue-generating activities in particular; - the need to constantly emphasize those who support the Authority and Foundation; - that the Authority is a vehicle, established to manage a water- shed program, that requires plenty of team effort to achieve the Authority.s objectives. Pursuant to the Authority and Foundction objectives, the aims of the Community and Staff Relations Program are to provide an effective vehicle through which the public can acquire a better understanding and fuller appreciation of the Authority and the Foundation, and to objectively promote the Authority.s goods and services in a way that it will prevent misunderstandings and will build up support from all involved. Thus, the correct Community and Staff Relations Program would ensure that the Authority obtains greater recognition, which would subsequently be reflected in the priorities and policies of our partners, which are The Province of Ontario, especially The Ministry of Natural Resources, The Member Municipalities, The Metropolitan Toronto and Region Conservation Foundation, and the participating Boards of Education. The Information and Education Division of the Authority carried out a planned Community and Staff Relations Program of internal and external communication promotion in 1976, and wishes to continue in the same direction in 1977. INTERNAL CO~~UNICATIONS AND RELATIONS Internal communications and relations develop Authority interest, self-interest, better cooperation and ~upport. In order to achieve the objectives of the Community and Staff Relations Program, it is first essential to develop good internal relations. In this regard, over the past year, there have been developments affecting the continuity of all news, educational, and photo releases, stationery, signage, and the introduction of the Employee Suggestion ^wards System, Town Hall Meetings, In-Service Training Program, Highlights, Inside, and the Recognition Program. - 3 - G-l5 EXTERNAL COMMUNICATIONS AND RELATIONS There continues to be a need for more support for the Authority, from the Authority Members that represent the Regional Municipali- ties and the Province of Ontario, the public and the media. The Community and Staff Relations aspect of ~he Authority is working together, and in doing so, the Members and Staff will present a uniform view of the Authority.s aims, objectives and purpose. There is a continuing need for those involved in the conservation movement to accept more opportunities to talk about the Authority. The Information Section will enhance opportunities with prepared information packages. This policy was extensively followed in the promotion of the next five year Waterfront Project, 1977-81 PUBLICATIONS AND GENERAL PRINTING This year, the publications and general printing budget contributed totally, or in part, to the production of Support Conservation Enjoy Recreation, the Directory, the Calendar of Events, the Kortright Centre brochure, the Albion Hills Trail Guide, and a variety of invitations, programs and posters, relating to Official Openings, special affairs and activities of the Authority. In addition, the budget covered the cost of two Village brochures and participated, on behalf 0: the Village, in cooperative brochure activities with the Convention and Tourist Bureau of Metropolitan Toronto. Because of the funding limit~tion for Authority printing projects, it has become necessary to take a careful look at the publications and printing production. It is now obvious that funding is not available in the Information and Education budget to support two four-colour brochures, which duplicate the publicity effort on behalf of the Village. The one-colour Conservation Area Walkaround has reached a point of expense that is severely out of proportion for a single-colour, one sheet, publication. The publications and general printing budget (preliminary estimates for 1977) can reproduce, with limited changes, the majority of this year.s publications, plus the Waterfront Map, a Regulations brochure, one on the Niagara Escarpment and the 20 Year Report of the Authority. It is recommended that unless alternatives, regarding cost and presentation of Village publications, are considered and changes made, costs should be charged to Village operations. The Information and Education budget is not adequately financed to participate in any duplication of effort, or in the now expensive Walkaround Map. G-16 - 4 - In 1976, sponsorship of an Authority brochure was recommended and a presentation was made, without success. This line of endeavour is suggested for 1977. In 1976, it was necessary to establish priorities regarding produc- tion and continually strive to meet deadlines. It was obvious this year that the number of projects exceeded estimates and budget. TOURS, SPECIAL DAYS, OfFICIAL OPENINGS Tours - A new approach was incorporated in 1976, with respect to a tour, more from the point of view of making it a pleasant day out for the participants. Five successful waterfront tours were planned and carried out, for Members, politicians and the media. Special Days - Special Authority days, such as Arbor Day, Roga tiontide,' Family Sportsfair, and Pioneer Festjval, all present opportunities for promotion, recognition and involvement, and they should continue. "Special Day" activities should tune in on provincial and national promotions, i. e. Wildlife t\Teek, National Forest Week, and Conservation Week. Official Openings - At the present time, preliminary plans are being developed for the Official Opening of Ashbridge.s Bay, which will take place in the spring of 1977. PHOTOGRAPHY - AUDIO VISUAL This area has been effective in conveying most of the Authority.s message. There is still a need for a balanced program, relating to photography, which includes filming. At the present time, budget will not permit the development of a motion picture, news release, program. The recent acquisition of a slide duplicator will be helpful in expanding the Authori~y.s slide presentation program. EXHIBITS In 1976, modest exhibits were entered ~nto the Garden Show, Yorkdale Mall, and the Woodbridge Arts and Crafts Show. In addition, exhibit material was supplied to numerous mall promotions in this region. With the exception of the Woodbridge presentation, these were non- manned exhibits. No exhibit activity is anticipated in 1977, ho.....ever, the Authority is always prepared to participate in joint exhibits ventures, when the opportunity arises. - 5 - G-17 The Authority is working more closely with The Ministry of Industry and Tourism and, in particular, with the Travel Centre Program . regarding the promotion and display of Authority activities. Hopefully, this effort can be continued and possibly expanded ln 1977. MOTION PICTURE FILM PROGRAM The Motion Picture Program of the Authority was quite active in 1976, with the production of the Waterfront Film and three one- minute promotions on Petticoat Creek, Cross-Country Skiing, and Christmas in the Village. One possibility of a film for 1977 is a one-minute clip taken from the Waterfront Film, as it relates to the recreational facilities along the waterfront. Discussions have taken place regarding a film on the management of Authority lands for conservation purposes, including management for outdoor recreation and education, with a view in mind, that part of the project could be done by the photography staff. This is not expected to be undertaken in 1977, due to budget restrictions. ADVERTISING The present Authority policy of not paying for advertising is working successfully, but total assessment of the policy might be in order, keeping in mind that any changes must not conflict with the presen~ policy of distribution of public service material. It must always be recognized that there are certain activities of the Authority that will not be picked up as a public service announcement. The Authority must be careful not to misuse or overuse the public service vehicle. THE PRESS RELEASE The press release is the backbone of the information service of The M.T.R.C.A. The press release will keep its position of prominence as part of the total Community and Staff Relations Program. The press release (photo release) provides a continuing corre- spondence and liaison with the Authority Members, Staff, various media, key individual supporters and government, at the provincial and Municipal levels. The educational release is used extensively to promote Authority pro- grams to the school boards. The Authority is indeed thankful to be in G-18 - 6 - a position to receive the interest and support of the partici- pating Boards of Education in our watershed, in the distribution of the releases, and particularly for the response that the Authority receives. In 1976, the "memo" release was used at various times to inform the media about ,activities of the Authority, that mayor may not be covered. The Authority must never lose sight of the fact that the balance between a prepared public service announcement and what factually may be an advertisement, is a fine one. The Authority must be careful not to seemingly take for granted that all press releases will be used, especially as the story may be basically a commercial or an advertisement and not a "public interest" item. At times there are too many releases going out at once. The Authority is tremendously indeb~ed to the various media agencies for their continued interest and support. It is recommended, as a matter of policy, that the Authority recognize individuals or agencies representing the media, for outstanding support. The recognition could be identified by an engraved plaque or schroll, presented by the Chairman. CONCLUSION The Community and Staff Relations Frogram, 1976 has resulted in increased understanding and acceptance of The Metropolitan Toronto and Region Conservation Authority, by the Members, the Staff and the public. The continuation of a good public relations program in 1977 will ensure that the Authority obtains greater recognition, which will subsequently be reflected in the priorities and policies of our partners: The Province of Ontario The Member Municipalities, The Metropolitan Toronto and Region Conservation Foundation, and the participating Boards of Education. A large part of communications involves the maintenance of the existing climate and to this alone, much energy must be devoted. Nevertheless, there are always opportunities for innovation and for the expansion of present programs. It is hoped that the 1977 Community and Staff Relations Program accomplishes both. November 9, 1976. SCIlEDULE "n" G-19 POLICY OF THE HE'I'ROPOLI1'AN TOnON'I'O l\ND REGION CONSERVl\TION l\UTITORI'I'Y RESPECTING 'TIlE PLl\NNING, DEVELOPMENT l\ND MANl\GEMENT OF OUTDOOR AND CONSERVATION EDUCATION PROGRAMS The Outdoor and Conservation 'Education program~ and policies developed by the Authority since its inception in 1957 provide a sound basis for future educational programs to further the conservation, restor- ation, development and management of the natural resources in the area under the jurisdiction of the Authority. As more and more people sacrifice country life for city life, with its concrete, noise, polluted air, overcrowding and tensions, there is an ever-increasing need for places for people to re-discover their absolute dependence on their renewable natural resources. The conservation area program of the Authority presents mass opportunities for rural and urban dwellers to experience a natural environment and to appreciate and under- stand some of its values. People do not treasure what they do not know, let alone what they do not appreciate. Provision must be made to foster in young and old alike an awareness of the inter-relationship between land, water, forest, air, wildlife and man. Great progress has been made in giving conservation an important place in the school curriculum. Conserva~ion, while not a subject in itself, is embedded in many disciplines such as science, geography, history, social studies, agriculture, mathematics, art, literature and others. On the other hand, classroom disciplines can be extended by use of conser- vation properties and developments. Such use will enrich students' total education by applying the content from these disciplines to meaningful experiences that can be gained only from field activity. Being close to or living in the natural setting develops in young people an attitude of the mind and aesthetic appreciation of the countryside. This, in turn, leads to a sense of responsibility towards the intelligent use of our renewable natural resources and a renewed enthusiasm for learning. There are many opportunities within the area of jurisdiction of the Authority, particularly on parts of the 25,000 acres owned by the Authority, to vividly demonstrate education and conservation principles. This can be done as a part of existing Authority recreation programs, as a part of school out-of-classroom learning programs, or as Authority education programs specifically provided to afford learning opportunities for the general public. Achieving maximum benefit of such programs will require careful management of the basic resource by the Authority and will include: - protection and restricted use of unique and sensitive natural areas; - careful master planning of educational facilities to provide an operational base and avoid site overuse; - integration with other l\uthority programs, particularly recreation to avoid duplication of effort; - cooperative planning with other resource agencies and educational institutions; - study and research to further the understanding of resource sites and management. G-20 - 2 - The policies of The Metropolitan Toronto and Region Conservation Authority respecting planning, development and management of its lands and facilities for educational purposes are based on the following p.cinciples: (i) The role of the Authority is to manage its l.:tnds and facilities in SUCll a. way thal oppot'tunities for out- door and conserv.:ttion education are made available. This role is only a part of the total effort that public agencies involved in education and conservation want to make to meet the demand for outdoor learning. (ii) The Outdoor and Conservation Education program is now funded as a separate development in the same way as other Authority development. (iii) There are many'outdoor and conservation education opportunities which occur directly as a result of the Authority's recreation, flood control, waterfront, historic sites and land use programs. These can be extended effectively by designating some tracts of conservation land specifically for outdoor and conservation education purposes. In carrying out its responsibilities for outdoor and conservation education it will be the policy of the Authority to: (i) include opportunities for learning as an integral part of its conservation programs and facilities; (ii) protect natura.l areas which are sensitive to use, and which have unique characteristics important for learning opportunities; through proper management practice. This may include use by regulation; (iii) manage all lands, facilities and programs designated for outdoor and conservation educ.:ttion purposes in a manner consistent with the objects of the Authority, in order that participants can be assured of a con- tinuing viable resource base; (iv) consider the lands, projects and facilities of the Authority as the principal resources of the educational program; and to provide suitable facilities to accommodate education users, including residential accommodation, day use accommodation, interpretive displays and demonstrations, visitor orientation facilities, trails and facilitie"s for study and research; (v) cooperate with other resource ~anagement agencies and educational institutions in the provision of outdoor learning opportunities, where such use is compatible with the programs of the Authority and to enter into agreements to give effect thereto; - 3 - G-2l (vi) cooperate with other resource management agencies and educational institutions, in providing opportunities for study and research where such activity is compatible with the objects of the Authority; (vii) carry out planning studies to determine the need to designate other tracts of land specifically for outdoor and conservation education purposes. November 9, 1976. ~ G-22 SCHEDULE "C" TO: The Chairman and Members of the Information and Education Advisory Board RE: Residential Outdoor and Conservation Education Development 1977 In September 1975, the Information and Education Advisory Board recommended the Outdoor and Conservation Education Projoct 1976-1980 to the Executive and the Authority. The Project was approved by the Executive but referred back to the Executive and the Information and Education Advisory Board by the Authority with the direction lito keep in mind budgetary restraints and limitations". Following a financial analysis and review, the Kortright Centre for Conservation and the Black Creek Visitors Centre were removed from the original Project and a three year Project 1976-1980 was adopted within the five year plan. It was directed that the financing of the plan and project be discussed with the School Boards and the appropriate Ministries of the Government of Ontario for consideration, approval and financial support. The Kortright Centre for Conservation ~s now under construction with funding from The Metropolitan Toronto and Re.gion Conservation Foundation, Wintario and the Authority. The Black Creek Visitors Centre is scheduled for preliminary design by the Authority 1n 1977 and is adopted as the next major fund raising project of the Foundation. The staff met with representatives of the Hinistries of Natural Resources and Education and concluded tllat grants are not now available in the amounts required for the Project, on the basis established for the Boyd Conservation Pield Centre. This lack of funding required a reassessment of the Project with the following observations considered relative to the recommendations: 1) The need for additional residential facilities is high, especially in Metro Toronto, and the School Boards will likely fund the development and operation of residential Centres even with a very limited budget. 2) There are adequate opportunities for day trips, and School Boards will not be giving financial support to an expansion of these activities. 3) The residential Conservation Field Centres have a lesser environmental im~act on a Conservation Area than day groups. 4) It is not necessary nor desirable that the Authority provide for all of the needs of all of the School Boards for residential outdoor education. 5) The Authority program in partnership with the School Boards does not and should not compete or be a substitute for the facility and program that Boards develop on their own lands. 6) The Authority's ultimate goal should be to provide, in partnership with the School Boards in the Region, one visit to a residential facility for each school aged child in the Region. 7) There is a need for a range of residential facilities to more adequately serve the needs of many diversified school groups, G-23 Residential Outdoor & Conservation Education Pugc 2 providing levels of accommodation und services between the existing residential Conservation Field Centre and a group camp urea. 8) The series of Conservation Field Centres provided on a regional basis offers to the teachers and classes an almost limitless choice of resources and learning opportunities. 9) Teachers, as a result of their experience at Albion Hills, Claremont, Boyd, Toronto Island Natural Science School, Boyne River Natural Science School, Cedar Glen, Bolton Camp and other facilities and, because of their training, can now assume much more responsibility for programming, resulting in cost reduction. lO) Students can be expected to do more of the daily tasks, especially related to feeding and cleaning, resulting in a cost reduction. 11) Students under excellent supervision can be provided a valuable, meaningful and satisfying learning experience by constructing residential facilities and furnishings, with the subsequent cost reduction being an important by-product of this experience. l2) The maximum use of existing Authority and Board resources is essential to provide facilities at minimum and affordable cost. l3) The Authority's contribution to the development of additional outdoor and conservation education facilities would be lands, existing buildings, services and facilities and the School Boards would be requested to bear the cost of construction and furnishings of additional residential facilities. l4) The value of goods and services provided by a School Board should be evaluated, included in the development cost and shared by all participating Boards. l5) The development of facilities and programmes in outdoor and conservation education must be compatible with Authority conservation objectives. l6) The principle of the Boyd Agreement is very practical and workable and a similar agreement should be made for future developments. The Authority should require first right of refusal of up to l5% of facilities in future agreements. l7) The Authority should encourage "one class" sized dormitories as they are ideal from both an educational and operational point of view (social), and a conservation point of view (environmental impact). G-24 Residential Outdoor & Conservation Education Page 3 18) The l\uthority should deal with the continuing development of residential Centres on a year to year basis in order to carry out the goals of the Outdoor and Conservation Education Project 1976-1980. The staff have consulted with repreSciltativcs of a number of School Boards during the past year, regarding future development of facilities. The proposals and recommendations contained in the Project were reviewed in detail. It ''las concluded that an additional and separate dormitory associated with the Albion Hills Conservation Field Centre and a dormito~' associated with ~he large house in the Lake St. George Conservation Area would provide the best facilities and programme opportunity for the investment in development and operations at this time. Details of the Development (A) Albion Hills Conservation Field Centre The Albion Hills Conservation Field Centre was opened in the' fall of 1963 as a "one class" residential facility. It was designed to accommodate expansion to a "two classll residential facility by the construction of a separate dormitory, conversion of the present lounge to dining area and removal of the present dormitory partitions to provide lounge and classroom area. A separate 1I0ne classll dormitory could be constructed and available in the fall of 1977, utilizing many of the facilities and services that exist in Albion Hills Conservation Fipld Centre such as the ki tchen, equipment, kitchen staff, supervisory and administrative services, entrance road and other facilities. The l,500 acre Albion Hills Conservation Area has almost limitless natural and developed facilities for outdoor and conservation education. The second "one class" dormitory could be constructed later, making the conversion to a IItwo class" Centre complete. The provision of funds for the first dormitory by the School Boards of the Region would represent the most economical method of providing an excellent facility, on a magnificent site with low operating costs. ( B) Lake St. Georqe Conservation Field Centre This 320 acre Conservation Area was identified by the Authority as suitable for a residential Conservation Field Centre in 1969. The large country estate has as its focal point a beautiful undeveloped Kettle lake, with extensive areas of marsh, woodlot and farmlands. The size, location and natural features make it ideal for both a diversified or a specialized Conservation Field Centre programme. G-25 Residential Outdoor & Conservation Education Page 4- The large house overlo~cing the lake is in good repair and needs only minor alterations and redecorating to accommodate all the functions of a residential Conservation Field Centre except the addition of a lIone class" dormitory, with furnishings and equipment. The provision of funds for this development by the School Board would represent a low cost method of providing a permanent facility in a high quality outdoor study area. It is proposed that the staff and other services would be reduced at this Centre, requiring the visiting teachers and students to take a more active role in the programme. The Centre would operate in conjunction with the Claremont Conservat- ion Field Centre. (C) Albion Hills and Claremont Conservation Field Centres The Joint Planning and Programme Advisory Committees established by the Authority and School Boards are making a major contribution to the very successful operation of the Boyd Conservation Field Centre. The contribution of these liaison committees, along with the annual secondment of teachers, could benefit the programmes at Albion Hills and Claremont Conservation Field Centres. An operating arrangement similar to the Boyd Agreement between the Authority and the School Boards should be investigated. (D) Glassco Park In 1970 the Authority designated the Glassco Park for conservat- ion education purposes. The concept for the development of this area called for the development of a central facility containing a kitchen, dining facility, lab, library, lounge, offices and storage and a series of decentralized lIone classll dormitories. It is planned that this Project would be developed on a similar basis to the Boyd Conservation Field Centre. If this Project is to begin in 1978, it is necessary to have a preliminary site and facility study with preliminary cost estimates completed in 1977. T.E. Barber, Administrator Information & Education Division TEB/me November-9-l976