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the metropolitan toronto and region conservation authority
minutes
INFORMATION & EDUCATION ADVISORY BOARD THURSDAY -MAR -9 -1978 #1/78
The Information & Education Advisory Board met at the Authority Office,
5 Shoreham Drive, Downsview, on Thursday, March 9, 1978, commencing at
1:00 p.m.
PRESENT WERE
Chairman
Vice - Chairman
Members
Chairman of the Authority
Vice - Chairman of the Authority
Director of Planning & Policy
Adm. - I & E Division
Curator - Kortright Centre
Supvr. Black Creek Education
Supvr. Conservation Information
Secretary - I & E Division
Supvr. Kortright Centre
Supvr. Claremont Cons. Field Centre
ABSENT WERE
Members
MINUTES
The Minutes of Meeting #3/77 were presented.
Res. #1
Moved by:
Seconded by:
Dr. W.M. Tovell
Dr. T.H. Leith
C.G. Brown
E.H. Card
J. Downing
J. Dunlop
Prof. R.L. James
Mrs. H.D. Kitchen
S.A. Macpherson
B.E. Nelligan
R.G. Henderson
Mrs. F. Gell
W.A. McLean
T.E. Barber
A. Foster
Miss A. Hayhoe
P.A. Head
Mrs. M. Mitchell
K.W. Strasser
Miss J. Wansbrough
R.F. Bean
C.H. Chandler
E. Knox
G.A. Williams
E.H. Card
Dr. T.H. Leith
RESOLVED THAT: The Minutes of Meeting #3/77, as presented, be
adopted as if read.
CARRIED;
STAFF PROGRESS REPORT
The staff presented the Progress Report for the period January 1 to
December 31, 1977.
Res. #2
Moved by: J. Dunlop
Seconded by: C.G. Brown
RESOLVED THAT: The Staff Progress Report for the period January 1 to
December 31, 1977, be received.
CARRIED;
GLASSCO PARK - PROGRESS REPORT
T.E. Barber gave a brief report on the planning progress being made
with respect to the Glassco Park Residential Conservation Field Centre.
G -2 - 2
1980 - 1983 MULTI -YEAR FORECAST
T.E. Barber presented the 1980 - 1983 Multi -Year Forecast for the
Information and Education Division, dated March 9, 1978.
Res. #3
Moved by: J. Downing
Seconded by: S.A. Macpherson
RESOLVED THAT: the 1980 -1983 Multi -Year Forecast, dated March 9, 1978,
be received and appended as Schedule "A" of these Minutes; and
THE BOARD RECOMMENDS THAT: the 1980 -1983 Multi -Year Forecast for the
Information and Education Division, dated March 9, 1978, be approved
in principle and included in the 1980 -1983 Multi -Year Forecast of the
Authority.
CARRIED;
COMMUNITY AND STAFF
RELATIONS PROGRAM - 1978:
Mr. Head presented the Community and Staff Relations Program - 1978
and showed the artwork for the new Conservation Authority Map.
Res. #4 Moved by: B.E. Nelligan
Seconded by: J. Dunlop
RESOLVED THAT: The Community and Staff Relations Program - 1978,
dated March 9, 1978, be received and appended as Schedule "B" of these
Minutes; and
THE BOARD RECOMMENDS THAT: The Community and Staff Relations Program -
1978, dated March 9, 1978, be approved in principle; and
THAT the staff be authorized and directed to carry out the program
within the limits of the 1978 budget allocation; and further
THAT in the implementation of its conservation projects, the specific
requirements for community relations be identified to ensure that the
community is both aware of and has an understanding of the needs and
purposes of the project, as required in the watershed plan and defined
in the "Policy, Procedure and Information Manual for Conservation
Authorities ", and that the details of the community relations component
of the project and the cost estimates be provided in the preliminary
budget estimates for each project.
CARRIED;
1977 SURVEYS - ALBION HILLS, CLAREMONT
AND BOYD CONSERVATION FIELD CENTRES
Miss Hayhoe presented a brief summary on the 1977 Surveys of the
Albion Hills, Claremont and Boyd Conservation told Centres.
Res. #5 Moved by: Dr. T.H. Leith
Seconded by: Prof. R.L. James
RESOLVED THAT: The staff report having regard to the 1977 Surveys
of the Albion Hills, Claremont and Boyd Conservation Field Centres, as
appended as Schedule "C" of these Minutes, be received; and
THE BOARD RECOMMENDS THAT: the following action be taken in regard to
the 1977 Surveys of the Albion Hills, Claremont and Boyd Conservation
Field Centres:
(a) THAT the recommendations contained in the staff reports regarding
Albion Hills - Claremont survey be adopted;
(b) THAT the staff be directed to analyze and make recommendations
regarding the Boyd survey.
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(c) THAT the participant survey technique be adopted as a suitable
method of measuring the performance of the outdoor and
conservation education programs of the Authority;
(d) THAT all outdoor and conservation education programs be
surveyed at least every three years;
(e) THAT professional advice regarding the questionnaire relating
to the survey be obtained, when required.
MASTER PLAN -
LAKE ST. GEORGE
Miss Wansbrough
Res. #6
CARRIED;
presented the Master Plan for Lake St. George.
Moved by: J. Dunlop
Seconded by: J. Downing
RESOLVED THAT: The staff presentation of the Master Plan for Lake
St. George and the long range conceptual plan, be received; and
THE BOARD RECOMMENDS THAT: The Master Plan for Lake St. George and
the long range conceptual plan, dated March 9, 1978 be approved.
CARRIED;
POLICY AND PLANS -
EXHIBITS - KORTRIGHT CENTRE
A. Foster presented a report outlining a policy for the exhibit
program at the Kortright Centre for Conservation together with a
proposed schedule for exhibits and programs during 1978.
Res. #7 Moved by:
E.H. Card
Seconded by: Dr. T.H. Leith
RESOLVED THAT: The Policy and plans for exhibits at the Kortright
Centre for Conservation, as presented, be received; and
THE BOARD RECOMMENDS THAT: the policy, plans and exhibits at the
Kortright Centre for Conservation be approved in principle and
implemented within the funds available; and
THAT provision be made for the contract designer to augment his
staff in order to produce exhibits and designs, according to an
agreed on schedule with the Chairman of The Metropolitan Toronto
and Region Conservation Foundation; and further
THAT the Chairman appoint a Committee to assist with the research
and scheduling of the exhibits and design.
CARRIED;
DEVELOPMENT PLAN - BOYD CONSERVATION EDUCATION COMPLEX -
KORTRIGHT CENTRE FOR CONSERVATION AMENDMENTS
K. Strasser presented the amendments to the Development Plan - Boyd
Conservation Education Complex - Kortright Centre for Conservation.
Res. #8
Moved by: Mrs. H.D. Kitchen
Seconded by: Dr. T.H. Leith
RESOLVED THAT: The staff presentation of the amendments to the
Development Plan for the Boyd Conservation Education Complex -
Kortright Centre for Conservation, be received; and
THE BOARD RECOMMENDS THAT: The Development Plan for the Boyd
Conservation Education Complex - Kortright Centre for Conservation,
dated November 29, 1973, revised June 17, 1976 and March 9, 1978, be
approved.
CARRIED.
G -4 4
FEES - BLACK CREEK
PIONEER VILLAGE
T.E. Barber presented a communication regarding the fees for conducted
tours for school children at the Black Creek Pioneer Village.
Res. #9
Moved by: J. Dunlcp
Seconded by: Prof. R.L. James
THE BOARD RECOMMENDS THAT: Ontario Regulation 845/77, regulation made
under the Conservation Authorities Act, be amended as follows:
(22) For school visitations at Black Creek Pioneer Village,
a) for conducted tours (Monday to Friday) $1.00 per
student per tour;
and further;
THAT this fee become effective on the 5th day of September, 1978.
CARRIED;
MEMBERSHIP PROGRAM -
KORTRIGHT CENTRE FOR CONSERVATION
T.E. Barber presented a commmunication on a membership program for
the Kortright Centre for Conservation.
Res. #10
Moved by: Dr. T.H. Leith
Seconded by: B.E. Nelligan
THE BOARD RECOMMENDS THAT: A membership program for the Kortright
Centre for Conservation be established as follows:
(a) individual $5.00 per annum;
(b) family (consisting of one or two adults and their children
15 years of age and under) $15.00 per annum;
(c) life membership $200.00;
(d) sustaining $1,000.00;
(e) founder $10,000.00.
All members are entitled to:
(i) free entry to the Kortright Centre for Conservation during
normal hours when the Centre is open to the public;
(ii) notification of special events for one member as listed;
(iii) one copy per member of pamphlets and like brochures;
(iv) 10% discount on purchases of goods and services from sales
outlet not including food concession;
(v) a minimum of one special membership event each year;
(vi) life membership to include free admission for one guest and
or family when accompanied by a member;
(vii) sustaining and founder to include free admission for three
guests and /or family;
(viii) all donations in excess of basic membership, as outlined in
(a) and (b) above, are income tax deductable;
and further;
THAT:
(a) a marketing campaign be established to introduce the region to
the membership program;
(b) that all donors and other supporters of the Kortright Centre for
Conservation be provided a complimentary family membership until
the end of 1978.
CARRIED;
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INTERPRETIVE PROGRAM -
CONSERVATION AREAS
A discussion took place with respect to the interpretive programs
at the Conservation Areas.
Res. #11 Moved by: Dr. T.H. Leith
Seconded by: J. Downing
RESOLVED THAT: The staff be requested to prepare, for the next
meeting of the Information and Education Advisory Board, a report
regarding the feasibility of providing identifying signs on
features in Conservation Areas, as well as educational tours in the
Conservation Areas, in order that the Board can consider the
development of such a program in conjunction with The Metropolitan
Toronto and Region Conservation Foundation.
CARRIED;
ADJOURNMENT
On Motion, the Meeting adjourned at 5:10 p.m., March 9.
Dr. W.M. Tovell W.A. McLean
Chairman Acting Secretary- Treasurer
3Zna3H3s
THE METROPOLITAN TORONTO AND REGION
CONSERVATION AUTHORITY
1980 - 1983
MULTI -YEAR FORECAST
INFORMATION & EDUCATION DIVISION
MARCH 9, 1978
1980 - 1983 MULTI- 1- .i:A.,t .: i.,:.:L�►,� ..
PROGRAM WATER AND RELATED LAND MANAGEMENT - COMMUNITY RELATIONS PROGRAM (W10) - Development
PURPOSE: To develop the facilities required to carry out the Policy of The Metropolitan Toronto
and Region Conservation Authority Respecting the Planning, Development and Management of
Outdoor and Conservation Education Programs during the period 1980 - 1983.
1980 - 1983 OBJECTIVES: - to accommodate at least double the number of students at the Albion Hills Conservation
Field Centre by the construction of separate dormitories and certain modifications to
the Field Centre
- "the continuing development of trails and outdoor exhibits in the Boyd Conservation Education
Complex, especially in areas serving the visitors to the Kortright Centre for Conservation
- the continuing development of exhibits, the furnishings and equipping of the Kortright
Centre for Conservation building
- the planning and construction of residential facilities at Lake St. George and the Glassco
Residential Campus as part of the continuing program of the Authority to provide outdoor
and conservation education facilities in cooperation with the school boards of the region
- minor development in a number of areas to provide facilities such as camping to enable
their effective use for outdoor and conservation education by the Authority in partnership
with the school boards of the region.
FUNDING: - the construction of one replacement dormitory at Albion Hills ($200,000) is proposed to
be funded on a 55/45 basis from The Ministry of Natural Resources and The Metropolitan
Toronto and Region Conservation Foundation
- the Kortright Centre for Conservation and general development would be funded on a 55/45
basis by The Ministry of Natural Resources and Municipal Levy
- the Conservation Field Centres, Glassco Park, Lake St. George and the additional Albion
Hills dormitory would be funded and scheduled on a basis to be negotiated by the Authority and
participating and benefitting school boards and is not shown in the Forecast at this time.
FINANCIAL COMMENTS: The financing of the further development of the outdoor and conservation education programs
is based on:
- the Authority providing access to its lands at no charge to the region's school boards
- the participating and benefitting school boards providing the cost of development of
the residential Conservation Field Centres up to a matching amount, for buildings,
furnishings and equipment where Authority buildings exist
- the participating and benefitting school boards providing the municipal portion of the
cost of new facilities.
- The Metropolitan Toronto and Region Conservation Foundation providing for 50% of the
cost of the re- development of Albion Hills Conservation Field Centre (re- placement dorm)
- the Municipal Levy of 45% and The Ministry of Natural Resource's grant for those projects
designed for public and group use.
MULTI -YEAR FORECAST
PROGRAM: Water and Related Land Management
Community Relations Program (W10)
Development
F I N A N C I N G
Current
Year
(1978)
i 1980
1981
1982
1983
Expenditures
288,000.
480,000.
230,000.
130,000.
130,000.
Revenues
98,000.
100,000.
50,000.
50,000.
-
Kottright Centre for Conservation
190,000.
i
50,000.
50,000.
50,000.
Net Expenditures
288,000.
480,000.
230,000.
130,000.
130,000.
Grants
53,900.
209,000.
71,500.
71,500.
71,500.
Donations
190,000.
190,000.
100,000.
-
-
Levy
44,100.
81,000.
58,500.
58,500.
58,500.
288,000.
480,000.
230,000.
130,000.
130,000.
EXPENDITURES
Albion Hills Conservation Field Centre
-
300,000.
100,000.
Boyd Conservation Education Complex
98,000.
100,000.
50,000.
50,000.
50,000.
Kottright Centre for Conservation
190,000.
50,000.
50,000.
50,000.
50,000.
General Development
-
30,000.
30,000.
30,000.
30,000.
288,000.
480,000.
230,000.
130,000.
130,000.
PROGRAM OPERATIONS & MAINTENANCE - INFORMATION AND EDUCATION - OPERATIONS
PURPOSE: To provide an outdoor and conservation education program for school students and other
community groups at four existing Conservation Field Centres and a variety of outdoor and
conservation education opportunities for the general public and school groups at the Kortright
Centre for Conservation and at the Black Creek Pioneer Village.
1980 - 1983 OBJECTIVES: - a continuation of the programs at the same level of service as in 1978 for existing
facilities
- to provide for increasing public and group use of the Kortright Centre for Conservation
- to provide an outdoor and conservation education program and experience for the following
public and groups by 1983:
Black Creek Pioneer Village 64,000
Cold Creek Conservation Field Centre 10,000
Special Days, Field Trips, Watershed and Claireville
Dam Tours etc. 36,000
Kortright Centre for Conservation 125,000
Residential Conservation Field Centres 30,000
FUNDING:
FINANCIAL COMMENTS:
Program revenues and the General Levy on all participating municipalities. A surplus or
deficit on the operations of the Boyd Conservation Field Centre will, by agreement be
charged or credited to the participating Boards of Education. An agreement, similar to
Boyd, will be made with the participating and benefitting school boards for all future
residential Conservation Field Centres. A minimum grant of $14,700 from the Provincial
Ministry of Culture and Recreation is estimated for the operation of the Kortright Centre
for Conservation.
The estimates provide for revenues increasing in proportion to increasing expenditures.
The cost to the member municipalities is relatively constant for the period 1980 - 1983
and substantially less than for 1976.
MULTI -YEAR FORECAST
1 PROGRAM: Operations & Maintenance
1 Information and Education
IOperations
F I N A N C I N G
Current i
Year
(1978)
1980
1981
1982
1983
Expenditures
Revenues
709,500.
591,500.
714,000.
596,000.
724,000.
611,000.
734,000.
629,000.
744,000.
644,000.
Net Expenditures
118,000.
118,000.
113,000.
105,000.
100,000.
Grants
Donations
Levy
14,700.
-
103,300.
14,700.
103,300.
14,700.
98,300.
14,700.
90,300.
14,700.
85,300.
118,000.
i
118,000.
113,000.
105,000.
100,000. l
155,000.
Black Creek Pioneer Lie
21,600.
22,000.
25,000.
REVENUES
Albion Hills Conservation Field Centre
142,000.
142,000.
142,000.
142,000.
142,000.
Albion Hills Operations
3,800.
-
-
-
-
Albion Hills Farm
27,000.
-
-
-
-
Boyd Conservation Field Centre
155,000.
155,000.
155,000.
155,000.
155,000.
Black Creek Pioneer Lie
21,600.
22,000.
25,000.
25,000.
25,000.
Black Creek Tours
25,000.
27,000.
27,000.
27,000.
27,000.
Bruce's Mill Operations
3,000.
3,000.
3,000.
3,000.
3,000.
Claremont Conservation Field Centre
142,000.
142,000.
142,000.
142,000.
142,000.
2
PROGRAM: Operations & Maintenance
Information and Education
Operations
Current
Year
REVENUES (continued)
(1978)
1980
1981
1982
1983
Cold Creek Conservation Field Centre
35,000.
45,000.
45,000.
45,000.
45,000.
Kortright Centre for Conservation
37,000.
60,000.
75,000.
90,000.
105,000.
591,500.
596,000.
611,000.
629,000.
644,000.
EXPENDITURES
Albion Hills Conservation Field Centre
142,000.
142,000.
142,000.
142,000.
142,000.
Albion Hills Operations
3,400.
-
-
-
-
Albion Hills Farm
31,000.
-
-
-
-
Boyd Conservation Field Centre
155,000.
155,000.
155,000.
155,000.
155,000.
Black Creek Pioneer Life
43,000.
43,000.
43,000.
43,000.
43,000.
Black Creek Tours
74,000.
74,000.
74,000.
74,000.
74,000.
Bruce's Mill Operations
3,000.
3,000.
3,000.
3,000.
3,000.
Claremont Conservation Field Centre
142,000.
142,000.
142,000.
142,000.
142,000.
Cold Creek Conservation Field Centre
35,000.
45,000.
45,000.
45,000.
45,000.
Kortright Centre for Conservation
87,000.
110,000.
120,000.
130,000.
140,000.
709,500.
714,000.
724,000.
734,000.
744,000.
1980 - 1983 MULTI -YEAR FORECAST
PROGRAM WATER AND RELATED LAND MANAGEMENT - COMMUNITY RELATIONS PROGRAM (W10) - SUPPORT
PURPOSE: To provide supervisory and support service staff to implement a comprehensive
information, community and staff relations and outdoor and conservation education
program.
1980 - 1983 OBJECTIVES:
FUNDING:
- to provide: information, publications, tours, official openings of projects,
photographic coverage, movie prints of existing films, exhibits and supervisory
and support services to a comprehensive outdoor and conservation education
program relating to water and land management aspects of the Authority program
- to provide one additional secretary relating to this program in 1979 to accommodate
an increasing demand for programs in outdoor and conservation education and
community relations.
This program is being funded by a grant from The Ministry of Natural Resources (55 %)
and a levy on the Authority's member municipalities (45 %).
FINANCIAL COMMENTS: The financial requirements for this program are constant from 1980 - 1983.
IPROGRAM: Water and Related Land Management
Community Relations Program (W10)
Support
F I N A N C I N G
Current
Year
(1978)
1980
1981
1982
1983
Expenditures
Revenues
243,800.
-
253,800.
-
253,800.
253,800.
253,800.
Net Expenditures
243,800.
253,800.
253,800.
253,800.
253,800.
Grants
Donations
Levy
134,090.
-
109,710.
139,590.
-
114,210.
139,590.
114,210.
139,590.
114,210.
139,590.
114,210.
243,800.
253,800.
253,800.
253,800.
253,800.
EXPENDITURES
Staff Salaries
Staff Travel and Expenses
Publications and Printing
Tours and Special Days
Conservation Education
Photographic Supplies
Motion Picture Program
Exhibits
Promotional Contingency
102,000.
3,000.
20,500.
3,250.
105,000.
3,250.
4,300.
1,500.
1,000.
112,000.
3,000.
20,500.
3,250.
105,000.
3,250.
4,300.
1,500.
1,000.
112,000.
3,000.
20,500.
3,250.
105,000.
3,250.
4,300.
1,500.
1,000.
112,000.
3,000.
20,500.
3,250.
105,000.
3,250.
4,300.
1,500.
1,000.
112,000.
3,000.
20,500.
3,250.
105,000.
3,250.
4,300.
1,500.
1,000.
243,800.
253,800.
253,800.
253,800.
253,800.
1980 - 1983 MULTI -YEAR FORECAST
PROGRAM CONSERVATION & RECREATION LAND MANAGEMENT - CONSERVATION AREA INFORMATION AND - SUPPORT
INTERPRETIVE PROGRAMS (C3)
PURPOSE: To provide information and interpretive programs related to recreation and land
management in the Authority's 14 conservation areas.
1980 - 1983 OBJECTIVES: To continue the program as in 1978.
FUNDING: The program is funded on a 50/50 basis with the Province of Ontario and the Authority's
member municipalities.
FINANCIAL COMMENTS:
Limited funding from The Province of Ontario and member municipalities require that this
budget not be increased during the 1980 - 1983 forecast period and any required expenditures
as a result of new programs be incorporated into the project costs for funding such as
operations, maintenance or development.
MULTI -YEAR FORECAST
PROGRAM: Conservation and Recreation Land Management
Conservation Area Information and
Interpretive Programs (C3)
Support
F I N A N C I N G
Current
Year
(1978)
1980
1981
1982
1983
Expenditures
21,200.
21,200.
21,200.
21,200.
21,000.
Revenues
-
-
-
-
-
Net Expenditures
21,200.
21,200.
21,200.
21,200.
21,200.
Grants
10,600.
10,600.
10,600.
10,600.
10,600.
Donations
-
-
-
-
-
Levy
10,600.
10,600.
10,600.
10,600.
10,600.
21,200.
21,200.
21,200.
21,200.
21,000.
EXPENDITURES
Staff Salaries
10,600.
10,600.
10,600.
10,600.
10,600.
Publications & Printing
3,600.
3,600.
3,600.
3,600.
3,600.
Tours and Special Days
1,750.
1,750.
1,750.
1,750.
1,750.
Photographic Supplies
3,250.
3,250.
3,250.
3,250.
3,250.
Motion Picture Program
2,000.
2,000.
2,000.
2,000.
2,000.
21,200.
21,200.
21,200.
21,200.
21,200.
G -16
SCHEDULE "B"
COMMUNITY AND STAFF RELATIONS PROGRAM - 1978
FOR
THE METROPOLITAN TORONTO AND REGION CONSERVATION AUTHORITY
Before setting forth the details of the 1978 Information
Program of the Authority and Foundation, it may be useful to
take note of some of the premises and observations that have
influenced it.
It has been said that a major function of public relations -
in our case Community and Staff Relations - is to maintain a
climate in which the organization can continue to operate
successfully. The Information Section tries to do this by
keeping abreast of changes in society that might either
impede or further the Authority's work, and then developing
information programs to meet the perceived needs of our various
publics - Governments, the public at large, Authority members
and supporting organizations or individuals and, last but not
least, the Authority employees.
The formal Community and Staff Relations Program is now in its
third year. Initially, because of the upsurge of public
interest in recreation and outdoor education, the Authority's
Information Program placed a major emphasis on facilities
provided by the Conservation Areas and Black Creek Pioneer
Village, and on the learning experiences available to students
and adults alike. In the subsequent years, the Information
Program has been expanded to promote a broad spectrum of
activities including special events, year 'round use of
Conservation Areas, the introduction of visitors services
programming, employee and member recognition programs, and
improved internal and external communication and relations.
Originally, special attention to recreation and education was
in keeping with the heightened interest of both Governments
and the general public, in environmental and fitness programs.
It has benefited the public by encouraging participation in
worthwhile outdoor activities. The Authority has benefited
through the public being made more aware and more appreciative
of these public use, conservation projects.
This year, events around us indicate the need for a new and
different emphasis, although there will be no diminishing of
the effort to promote recreation and education.
At a time when Governments are deeply concerned with problems
of inflation and unemployment, and when politicians are beseiged
with taxpayer demands for spending restraints, we believe our
G -17
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information efforts should focus on the Authority's most
important contribution to the community - resource management.
By presenting this most practical aspect of the Authority's
mandate to the public, in a way that it is understandable, and
to which each individual may relate, we believe we will help
maintain public support for organized conservation.
It should be pointed out that this emphasis on a program of
resource management information, dealing with flood control,
water management, reforestation, conservation services, and the
waterfront planning, can only be implemented with the full
cooperation of operating management. The Information Section
recommends that each operating group include, in all projects,
an information component as a properly planned, integrated and
budgeted part of the overall project planning and programming.
The Information Section, as a service group, will be pleased to
assist with the development of such a program. Again, let us
emphasize that public relations is a management responsibility.*
It is only through acceptance of this principle that the
organization can involve all of its people in building the
reputation and credibility of the Authority.
1977 In Review
Last year, the Authority's overall Information Program was
expanded both in context of employee and member communication,
and in the area of general public relations activity.
Without going into detail, we can report that the program
embraced all facets of the Authority's operations and resulted
in greater press coverage than in any previous year, new
attendance marks were achieved for several special events, and
for a number of Conservation Area activities.
Among the activities which might be noted were:
- An expanded employee and member communication program, to
assist staff at all levels to become better acquainted with
the Authority's aims, policies,and efforts.
- Important innovations, recognizing the important role of the
employees and members in the affairs of the Authority, were
introduced in 1976 and were continued last year.
- Programs, such as the Employee Suggestion Award System, the
Town Hall Meetings, watershed tours, and the publication of
Inside, have played a role in providing employees with a
greater sence of participation in Authority affairs.
The Information Section continued to seek out opportunities for
members of the Authority to carry out public relations activities
* See Attar''hmPnt
t .
G -18
3
on behalf of the organization. In this regard, the Information
Section now provides prepared twelve and twenty -eight minute
audio - visual presentations "The Authority, Twenty Years in Review ".
As indicated in the 1977 Information Program, the budget for
publications and general printing needs was adequate to reproduce
the majority of the publications in revised, and in some cases
redesigned, form, as well as to produce the Authority's Twenty
Year Book, Waterfront Regulations, Valley Regulations,
Conservation Assistance Program, General Authority Brochure,
1978 Calendar of Events and Activities, the Employees'
Information Handbook, and a number of programs, invitations,
and flyers. Extensive work has been done on the new Authority
brochure and map. Through the excellent cooperation of the
Workroom, the flow of material and the meeting of production
deadlines was much smoother, despite the heavy volume of
material.
Tours, Special Days and Official Openings again provided
Authority personnel with opportunities to meet large segments
of the public, Government Officials, and members of media
face -to -face. These events continue to be among the best
vehicles for demonstrating the scope of the Authority in
touching the lives of citizens of the Region.
The harsh economics of the times reduced the use of exhibits
during the year. Similarly, no new motion picture projects
were undertaken. The Section maintains an interest in
producing a one - minute public service spot announcement on
Flood Control, as well as one on the Kortright Centre for
Conservation.
Although other avenues of communication have grown in
importance, the press release continues to be the backbone of
the Information Program. The least expensive communication
vehicle, apart from public speaking, press releases have
kept thousands of residents of Ontario informed throughout
the year, about Authority projects, plans,and attractions. In
recognition of their special interest in the welfare of the
organization, we have continued to send press releases to
Authority members, staff, supporting agencies and individuals,
and Government representatives.
Education releases, promoting the Authority's learning programs
to School Boards, have proven to be a most rewarding channel of
communication. The response from educators and the participation
by teachers and their classes has been excellent.
G -19
- 4
The professionalism of the photography staff was again demon-
strated by the production of a wide selection of excellent
photos, slides, and graphics, for distribution to the media
and for use in displays, brochures and audio - visual presenta-
tions. Numerous special assignments, reflecting all aspects
of the Authority's activities throughout the watershed, were
carried out in 1977.
The 1978 Program
The 1978 Information Program will deal, to a great extent, with
items similar to those carried out last year. It is our intention
again, to vigorously promote Black Creek Pioneer Village, public
use of the Conservation Areas, participation in the Authority's
education program and the tours, special events and Official
Openings, such as the Doctor's House in the Village, scheduled
to be opened in June.
We aim to further strengthen relationships with the various
media representatives by personal contacts and through such
assistance we may give them in providing information. The
production and distribution of press releases is a particularly
sensitive area. It must be monitored constantly to ensure that
what we say is, indeed, satisfactory editorial material,rather
than advertising disguised as news.
Through a continuation of the employee and member communication
vehicles now in use, we will aim at increasing employee
sensitivity regarding the major concerns and objectives of
the Authority, encouraging employees to become good public
relations ambassadors for the Authority, and enhancing the
dignity of the individual in his or her job situation.
The production of brochures, booklets and other printed material
necessary for communicating and promoting Authority projects
and facilities will again be carried out, commensurate with
the funds being made available through the appropriate
Divisions.
A New Emphasis
As pointed out earlier, we see a need for a new emphasis in the
area of resource management information. This important
extension of the public relations activity of the Authority may
easily reach a state of urgency within the next week or two,
as the threat of Spring flooding becomes imminent. And
G -20
- 5
looking at longer range requirements, the need for emphasizing
reforestation throughout the region as energy resources become
scarce, is obvious. Firewood in many areas is selling at $100
a full cord, and a single store in west end Toronto is reported
to be selling 1,000 stoves a month.
The above are but two examples of the importance of emphasizing
resource management information programs. But, while the
Information Section staff can provide expert assistance in the
development of such programs, it has neither the human nor
financial resources to administer them. Nor would it be
desirable for the Information Section to take on responsibility
for these programs even if it had the manpower.
It is essential to the credibility of the Authority's public
relations effort that public and media inquiries be dealt with,
whenever possible, by qualified operating personnel. It is
important, too, that operating management be made available to
offer explanations and to field questions during tours, at
events where the media are present, and for speeches, television
and radio appearances. The Information Section has the
experience to be of assistance to any management personnel who
may wish guidance in public relations activities.
Paralleling the importance of management participation in the
public relations function is the importance of operating groups
providing the proper budget allocations for information and
public relations activities of their Divisions. Such expenses
are a legitimate cost of doing business and should be included
in the overall planning of Division activity. Again, the
Information Section stands ready to offer advice regarding
communication costs, such as brochures, maps, programs, etc.,
should help be required.
It might be worth mentioning that this new emphasis on matters
such as flood control, water management, reforestation,
conservation services, and waterfront development, presents the
Information Section with a greatly expanded press relations
responsibility. This is particularly true in relation to the
larger metropolitan newspapers and the electronic media.
Currently, the Section is reasonably familiar with the segment
of media personnel who specialize in recreation, sports,
education, etc. But, with expanded programs in these resource
management areas, an entirely new group of media contacts,
such as financial editors and columnists, must be developed and
acquainted with the activities of the Authority.
There are three other activities upon which additional emphasis
will be placed this year. These are the Kortright Centre for
G -21
- 6
Conservation, The Metropolitan Toronto and Region Conservation
Foundation, and Aquatic Park.
The Kortright Centre for Conservation is one of the most
remarkable physical achievements in the history of the Authority.
To reach its full potential as a conservation facility for
public education, it will need not only highly qualified
technical personnel to administer and staff the Centre, but
also a promotional expert who can properly and successfully
"market" what the Centre offers. This will mean the requirement
of such a person or cohesive group, only as long as is
required to create, develop, and produce the specific assignment
of marketing the Kortright Centre for Conservation, together
with the appropriate budget to do the job.
The Metropolitan Toronto and Region Conservation Foundation will
be given assistance in the production of a brochure for the
Visitors Centre at Black Creek Pioneer Village, which is a
promotion piece to be used for acquiring funds. This printed
material will be paid for by the Foundation.
When the plan is developed for Aquatic Park, there will need to
be a special public relations program to acquaint the public
with the advantages of the project and to dispel misconceptions
regarding it that have received publicity. This, too, will
then require special budgeting and manpower allocation.
The Program we have presented here is an ambitious one, present-
ing a challenge both to the Information Section and to Authority
management as a whole. Indeed, it presents a measure of
challenge to the entire membership of the Authority, but it
has not been devised idly, or without serious thought.
In our opinion, the present economic climate suggests that
1978 may well be a time when Governments and corporations will
be measuring the importance of conservation as a priority
against the other pressing concerns with which they must deal.
A well- rounded, aggressive, Community and Staff Relations
Program for 1978, having the full endorsement of management and
participated in by Authority employees and members alike, can
do much to ensure that The Metropolitan Toronto and Region
Conservation Authority will maintain its current high priority
position.
/dim
March 9, 1978.
G -22
The Responsibilities of the Information Staff:
The information or public relations program'of any organization is conduct =
to increase understanding and acceptance, which will subsequently be re-
flected in the support and approval of its policies.
The information function of the Authority, through the Community and Staff
Relations Program, has been developed to expand our communications efforts,
externally and internally, by explaining and publicizing our activities.
The Program has surfaced good results internally, increased public under-
standing and awareness of the Authority and Foundation, established a bett
balance in our relationship with the media and gained greater acceptance
and recognition by our partners, which is reflected in their priorities an
policies.
The Information Responsibilities of Management:
It is an axiom of corporate business that "public relations is a managemen:_
responsibility ". This view has gained acceptance to the extent that, in
most large companies, operating management is charged with developing its
own public relations experts.
There are several reasons for public relations being viewed as a management
function. One of these is that, even with a large public relations depart=
ment, it simply isn't possible for this staff group to be adequately info
and physically able to respond to all of the queries of media and public
alike. Another lies in the fact that public relations personnel cannot sp=
with the same credibility about corporate matters as can the people who ar
actually doing the job. The public relations department's function is to
assist, stimulate and encourage operating management in communicating with
the media, the public and employees. There are, of course, specialized ar
where the public relations expert has direct responsibility - such as in hi
contacts with individual members of the media and in the design and produc
tion of information materials.
Since the information function is, in itself, a large part of the public
relations responsibility of the Authority, it follows that operating manag=
ment has an active role to play here, also. The size of the Information
Section staff makes it obvious that the group requires a large measure of
assistance from operating personnel in keeping abreast of the various
activities of the Authority.
Some Authority activities are relatively easy to keep before the public.
Black Creek Pioneer Village, for example, by its very nature, generates go'
newspaper copy and radio and television items on a regular basis. Similar1
the scheduled activities in the Conservation Areas provide acceptable
material for the media easily, as demonstrated by the recent coverage by tI
press of the Husky Dog races at Cold Creek.
But what about those operating groups whose work deals with the very basic=
of conservation - water management, flood control and reforestation? At a
time when Governments are being called upon to refrain from unnecessary
spending, it is urgent that we inform the public,to the best of our ability
of the short and long -term benefits of these major Authority activities.
do this, we suggest that our operating personnel must develop an awareness,
of the need to be constantly alert to good public information opportunities
that may occur in the course of their daily tasks.
We aren't suggesting that all operating personnel must become newsmen, nor
do we suggest that you should be called upon to write about, or photograph;
interesting subjects. What we do need in the Information Section is a flc
of good human interest, business interest, or unusual items that can be
developed into acceptable releases for media. There are always good press
release ideas floating about. The trick is to become aware of them.
The Information Section will continue to explain and publicize the activiti
of the Authority to the best of its ability. With the cooperation of mana.
ment, these endeavors will succeed in maintaining public understanding and
support.
;CHEDULE "C"
ALBION - CLAREMONT SURVEY
Observations
G -23
1. During the weeks 58% of the visiting groups are elementary
level (grades 3 -8), the remaining 42% coming from secondary
level (grades 9 -13)
2. During the weeks about 50% of the visiting teachers have had
2 -5 previous experiences in outdoor education residential
programs; about 25% indicated this was their first experience.
Of those visiting teachers who have had 6 -12 experiences,
twice as many are coming on weekends as during the week.
3. About 40% stated the purpose for their visit as being directly
related to classroom studies; about 50% as an interesting,
enjoyable and worthwhile educational experience.
4 -5. Related to previous outdoor residential experiences 97%
rated their experience at a Conservation Field Centre as
excellent -good; based on the quality of staff, quality and
flexibility of program and quality of relationship between
staff - students - teachers.
6. There was 100% agreement that outdoor experiences as a
teaching method are very worthwhile.
7. Preplanning
a) 94% felt that the basic interest of the visiting
group was accommodated.
b) 24% felt that they should have been provided with more
complete details of their duties and of the program
studies.
c) There is a need for communication between the staff
doing the preplan and the staff carrying out the
program, particularly the weekend program.
d) It would be beneficial if the weekend staff and their
strengths were known at the time of preplan.
e) Some weekend academic programs are both planned and
carried out by the same staff of the school concerned.
8. There is a need for the role of the visiting teacher to be
emphasized at the preplan - areas of responsibility, hours
of duty, discipline, teaching assistance, etc.
9. a) Over 90% rated the academic part of the programs excellent
or good. The most common factor adversely affecting the
academic rating was weak or poorly organized follow -up sessions.
b) Teachers coming on weekends are generally much more enthusiastic
than those coming during the weeks.
G -24
10. Over 90% rated the non - academic part of the programs
excellent or good. The most common factor adversely
affecting the non - academic rating was too much and too
poorly organized free time.
11. Over 90% rated the recreational part of the programs
excellent or good.
13. There is a need to vary the type of food served - the
quantity is adequate and the service is well organized
and efficient.
14. The level of cleanliness, orderliness and good maintenance
is rated higher at Claremont than at Albion.
15. Visiting teachers rate the social relationships and the
group dynamics as very high and very important.
16. The responsibility for the effective use of free time should
be a joint effort between the Visiting Teacher and the
Field Centre Staff.
17. Student Teachers
a) The Field Centre programs are affected by student
teachers - both positively and negatively.
b) There is a need to clarify whose responsibility it is
to prepare student teachers for their assignments.
c) There is a need, for more careful screening or selection
of those student teachers participating in the Field
Centre's programs.
d) There have been instances when student teachers took
up too much of the Field Centre staff's time, to the
detriment of the visiting group.
e) There is a need for a more careful evaluation of the
over all student teacher program.
18. The greatest value of the residential experience seemed to be
learning to co- operate and work together; to respect and to
interact with other individuals; to realize that a group
functions successfully only when all members participate
fully.
19. Over 80% would eagerly accept an opportunity for a return
visit. Only 1 (attending on a weekend at Claremont) would
not return.
G -25
ALBION - CLAREMONT SURVEY
Recommendations:
It is recommended that: -
1. - each supervisor have a copy of the list of available weekend
staff (qualifications, subject areas and specific strengths)
- based on the preplan, each supervisor be ultimately
responsible for ensuring the qualities of the weekend staff
meet the requirements of the visiting group.
2. - if at all possible the teachers accompanying the group
to the Field Centre should attend the preplan.
3. - in relation to the teaching program and to the terms of
reference provided, the role of the visiting teacher should
be clearly discussed at the time of the preplan, and reviewed
as the program progresses.
4. - the follow -up sessions be jointly organized by the visiting
teacher and the Field Centre staff; that the visiting
teacher be responsible for the follow -up sessions; that a
member of the Field Centre staff be available during the
follow -up sessions as a resource person.
5. - there be more interaction between the visiting teacher and
the Field Centre staff in the planning and implementation
of an effective free time program.
6. - a competent building manager with support cleaning staff
be a requirement for a Field Centre.
7. - to adequately maintain each facility a major maintenance
and development fund be established from revenue and other
sources.
8. - the ideal number of student teachers at a Field Centre at
any given time be 4, the maximum 6.
- the student teachers should be at a Field Centre for a two
week period.
- the role of the student teacher at a Field Centre be largely
supportive rather than dominant.
9. - Authority staff be assisted by a professional researcher
both in setting up the survey and in observing and
interpreting the results.
10. - this type of survey, which has proved to be most informative
and helpful, continue to be used as required for all programs -
at least, every three years.
11. - an all day seminar on "how to preplan a visiting group" be
held for supervisors and all other concerned staff.
ts.
G -26
the metropolitan toronto and region conservation authority
minutes
INFORMATION & EDUCATION ADVISORY BOARD THURSDAY - SEPT -28 -1978 #2/78
The Information & Education Advisory Board met at the Authority Office,
5 Shoreham Drive, Downsview, on Thursday, September 28, 1978, commenc-
ing at 10:00 a.m.
PRESENT WERE
Chairman
Vice Chairman
Members
Vice Chairman of the Authority
Raymond Moriyama Architect
Secretary- Treasurer
Adm. - Information & Educ. Division
Head - Cons. Education Section, I &E
Supervisor, Boyd Conservation Field
Centre
ABSENT WERE
Members
MINUTES
The Minutes of Meeting #1/78 were presented.
Res. #12 Moved by:
Seconded by:
Dr. W.M. Tovell
Dr. T.H. Leith
E.H. Card
C.H. Chandler
J. Downing
J. Dunlop
Prof. R.L. James
Mrs. H.D. Kitchen
S.A. Macpherson
G.A. Williams
Mrs. F. Gell
Mr. George Stockton
K.G. Higgs
T.E. Barber
Miss A. Hayhoe
T.A. Carr
R.F. Bean
C.G. Brown
E. Knox
B.E. Nelligan
E.H. Card
J. Dunlop
RESOLVED THAT: The Minutes of Meeting #2/78, as presented, be
adopted as if read. CARRIED;
KORTRIGHT CENTRE FOR CONSERVATION
- Kortright Committee
Mr. Card introduced Mr. Birchall, President of the Canadian National
Sportsmen's Shows, and Mr. Birchall addressed the Board regarding the
proposed Kortright Committee.
The Committee would be established outside The Metropolitan Toronto
and Region Conservation Authority organization, but with their full
and complete recognition. The Committee would be expected to provide
an advisory service or role on long -term plans and policies for the
Centre in view of their special interest and historical knowledge
and connection with it.
The activities of the Committee would include membership promotion,
fund - raising, education, encouraging co- operative action from other
organizations, e.g., the Junior League, May Court, University Women's
G -27 -2-
Club, I.O.D.E., Board of Trade, Service Clubs. Any funds raised
by the Kortright Committee would be directed solely to the Kortright
Centre Endowment Fund.
Mr. Birchall requested that the Authority enter into an agreement
whereby it would make available to the Kortright Committee one of the
portable school buildings near the farmhouse. He advised that the
Canadian National Sportsmen's Fund had voted $10,000.00 as a founding
grant for the Kortright Committee and, in addition, $2,000.00 to be
used in refurbishing and furnishing the portable building.
Res. #13
Moved by: E.H. Card
Seconded by: Dr. T.H. Leith
THE BOARD RECOMMENDS THAT: One of the portable school buildings at
the Kortright Centre for Conservation be made available immediately
to the Kortright Committee on an annual basis, subject to renewal
from year to year, to establish headquarters for operating purposes;
and
THAT this be set at an annual nominal rental of $1.00 per year, with
the proviso that the Committee provide their own Public Liability
and Property Damage insurance;
AND FURTHER THAT the Authority will allow certain alterations to be
made at the expense of the Kortright Committee;
AND FURTHER THAT the staff be authorized to negotiate an appropriate
agreement.
STAFF PROGRESS REPORT
The staff presented a Progress Report for the Information & Education
Division covering the period January 1 to September 30, 1978.
CARRIED;
Res. #14
Moved by: G.A. Williams
Seconded by: Dr. T.H. Leith
RESOLVED THAT: The Staff Progress Report for the Information and
Education Division, covering the period January 1 to September 30,
1978, be received and filed.
1979 PRELIMINARY BUDGET ESTIMATES
The 1979 Preliminary Budget Estimates were presented.
Res. #15
Moved by: E.H. Card
Seconded by: C.H. Chandler
CARRIED;
RESOLVED THAT: The 1979 Preliminary Budget Estimates for the
Information and Education Division, dated 1978.09.25, be approved in
principle; and
THE BOARD RECOMMENDS THAT: The 1979 Preliminary Budget Estimates for
the Information and Education Division, as appended as Schedule "A"
of these Minutes, be included in the 1979 Preliminary Budget Estimates
of the Authority.
CARRIED;
The Board discussed the possibility of the Authority obtaining assist-
ance for the production of conservation films. Board members advised
t4iat York University, Ryerson Polytechnical Institute and the Community
Colleges have courses in film production. The staff was requested to
investigate the possibility of one or more of the above institutions
producing conservations films for the Authority.
-3-
PROPOSED AMENDMENTS TO ONTARIO REGULATION 845/77
REGULATION MADE UNDER THE CONSERVATION AUTHORITIES ACT
- Conservation Areas
A staff communication was presented regarding proposed amendments
to Ontario Regulation 845/77.
Res.
#16 Moved by:
Seconded by: S.A. Macpherson
RESOLVED THAT: The staff report concerning proposed amendments to
Ontario Regulation 845/77, as amended, be received and approved;
and
Dr. T.H. Leith
THE BOARD RECOMMENDS THAT: The proposed amendments to Ontario
Regulation 845/77 - as amended and appended as Schedule "B" of these
Minutes, be included in the 1979 Amendments to Ontario Regulation
845/77.
KORTRIGHT CENTRE FOR CONSERVATION -
MEMBERSHIP PROGRAM_
- Amendments
G -2 8
CARRIED;
A staff communication was presented having regard to the Membership
Program - Kortright Centre for Conservation.
Res. #17 Moved by: E.H. Card
Seconded by: Mrs. H.D. Kitchen
RESOLVED THAT: The staff report on amendments to the Membership
Program - Kortright Centre for Conservation be received; and
THAT the fee for membership in the Kortright Centre for Conservation
is $15.00 for each individual per annum; and $25.00 for each family
per annum - to be effective immediately;
AND FURTHER THAT all donors and other supporters of the Kortright
Centre for Conservation be provided a complimentary Family Membership
until the end of 1979.
GLASSCO CAMPUS FOR OUTDOOR CONSERVATION EDUCATION
- Feasibility Study
CARRIED;
Mr. George Stockton of the firm Raymond Moriyama Architect presented
the study on the proposed Glassco Campus for Outdoor Conservation
Education.
Res. #18 Moved by: J. Downing
Seconded by: S.A. Macpherson
RESOLVED THAT: The Feasibility Study for Outdoor Conservation
Education, dated March 1978, as prepared for The Metropolitan Toronto
and Region Conservation Authority, The Metropolitan Toronto School
Board, The Metropolitan Separate School Board, and the York County
Board of Education, by Raymond Moriyama, Architects & Planners, be
received and referred to the Joint Planning Committee for study and
recommendation at such time as funds are available for the project.
CARRIED;
BOYD CONSERVATION FIELD CENTRE
- Survey
The staff advised that a comprehensive survey of the Boyd Conservation
Field Centre had been prepared by the Research Department of the
Metropolitan Toronto School Board and circulated to the members of
the Advisory Board at the last meeting.
The staff referred the survey to the Program Advisory Committee and
it was reviewed by the staff. The program at Boyd Conservation
G -29 -4-
Field Centre was considered high quality and no recommendations for
change were made.
Res. #19
Moved by: J. Downing
Seconded by: Prof. R.L. James
RESOLVED THAT: The report of the staff concerning the Boyd
Conservation Field Centre Survey be received for information.
CARRIED;
NATIONAL FILM BOARD OF CANADA
- Proposal for Animated Film
on Water
The staff presented a communication regarding a proposed animated film
on Water.
Res. #20
Moved by: S.A. Macpherson
Seconded by: Dr. T.H. Leith
RESOLVED THAT: The staff report concerning the proposed National Film
Board of Canada film on Water be received; and
THE BOARD RECOMMENDS THAT: The Metropolitan Toronto and Region
Conservation Authority endorse the objective of an Animated Film on
Water; and
THAT the Ministry of Natural Resources be advised that, in view of
severe budget limitations in 1979, the Authority is unable to provide
further financial support at this time.
CARRIED;
A discussion took place regarding alternative methods of funding the
film.
Res. #21
Moved by: C.H. Chandler
Seconded by: G.A. Williams
RESOLVED THAT: The staff be requested to investigate the
participation of The Metropolitan Toronto and Region Conservation
Authority in the production of the National Film Board of Canada's
proposal for an animated film on Water as part of the Exhibit Program
at the Kortright Centre for Conservation.
CARRIED;
INTERPRETIVE PROGRAM
- Conservation Areas
A staff report was presented having regard to Resolution #11/78 of
the Information and Education Advisory Board.
Res. #22
Moved by: Dr. T.H. Leith
Seconded by: Mrs. H.D. Kitchen
RESOLVED THAT: The staff report on Interpretive Programme -
Conservation Areas, be received; and
THE BOARD RECOMMENDS THAT: An interpretive program be re- established
in each major -use Conservation Area to provide visitors' information
relating to the conservation development in that Area, interpretation
of the features, facilities and programs available, and the role and
mandate of the Authority;
BE IT FURTHER RECOMMENDED THAT: Subject to funds being available,
the following action be taken:
(a) A Visitor's Guide be prepared and distributed in each major -
use Conservation Area;
-5- G -30
(b) Special interpretive programs be offered in each major -use
Conservation Area;
(c) Special interest volunteer groups be requested to assist in
the preparation of a Visitor's Guide and with special
interpretive programs.
CARRIED;
Dr. Leith and Mrs. Kitchen volunteered to assist in the guiding of any
hikes relating to geology, and Dr. Leith volunteered to assist the
staff with the production of Visitor's Guides for the Conservation
Areas.
NEW BUSINESS
Kortright Centre for Conservation
Dr. Leith presented a Progress Report on the activities of the
Kortright Centre Technical Committee. He advised that Technical
Review Committees have been established and have held preliminary
meetings:
.Forestry Exhibit Technical Review Committee
.Water Exhibit Technical Review Committee
.Fish and Wildlife Technical Review Committee
.Energy Exhibit Technical Review Committee
A Land Exhibit Technical Review Committee has not yet been established.
Dr. Leith further advised that the procedure for finalizing approval
of the Exhibit Program at the Kortright Centre for Conservation has
been agreed to. The Committee expects to finalize one or more of the
theme exhibits in the near future and, subject to the availability of
funds, construction of the exhibits may proceed.
A discussion took place with respect to the featuring of the
Authority's conservation programs on Community Channels of Cable
Television in the area under the jurisdiction of the Authority. The
Board was advised by John Downing that it would be necessary for the
Authority to provide all of the program material if it was to be used
by one of the Cable companies on its Community Channels. He further
advised that he would be pleased to assist the staff with respect to
contacting the Cable Television companies on this matter.
ADJOURNMENT
On Motion, the meeting adjourned at 12 :45 p.m., September 28.
Dr. W.M. Tovell K.G. Higgs
Chairman Secretary- Treasurer
THE METROPOLITAN TORONTO AND REGION CONSERVATION AUTHORITY
1979 PRELIMINARY BUDGET ESTIMATES
INFORMATION & EDUCATION DIVISION
September 25, 1978
aznaaHDs
PROGRAM
PUFPOSE:
1979 OBJECTIVES:
FUNDING:
PRELIMINARY
1979 CURRENT BUDGET ESTIMATES
OPERATIONS & MAINTENANCE - COMMUNITY RELATIONS - INFORMATION & EDUCATION OPERATIONS
FINANCIAL COMMENTS:
OBJECTIVE CLASSIFICATIONS:
PASS l;
To provide an outdoor and conservation education programme for school students and other community
groups at four Conservation Field Centres and a variety of outdoor and conservation education
opportunities for the general public and school c_*roups at the Kortright Centre for Conservation
and at the Black Creek Pioneer Village.
- a continuation of the programme at the same level of service as in 1978 for existing facilities
- the opening of the Kortright Centre Building for public use
- to provide an outdoor and conservation education programme for the following estimated number of
students and adults:
- Black Creek Pioneer Village 64,000
- Conservation. Field Centres 15,500
- Albion Hills Conservation Farm 9,000
- Maple Syrup Days 31,000
- Special Days, .Field Trips, Claireville
Dam Tours etc 12,000
Kortright Centre for Conservation 50,000
Programme revenues and the General Levy on all participating municipalities. A surplus or deficit
on the oeprations of the Boyd Conservation Field Centre will, by agreement, be charged or credited
to the participating boards of education. A grant of $18,000. from the Provincial Ministry of
Culture and Recreation is estimated for the operation of the Kortright Centre for Conservation.
The estimates provide for an increase in revenue to cover the projected increase in expenditures.
The net cost to the municipalities is estimated at $107,500, an increase of $4,200 over 1978
budget.
Salaries
& Wages
470,960
Materials
Supplies &
Utilities
109,330
Equipment
$'
42,050
Real Services
Property & Rents
218,660
Taxes
Financial
Expenses
.$
Total
841,000
PRELI MINARY
1979 CURRENT BUDGET ESTIMATES
PROGRAM Cnerations 6 Maintenance - Community Relations - Information F, Education Operations
ACTIVITY
Albion Hills C.F.C.
Sated F.C.
C1a=er.cnt F.C.
Cold Creek F.C.
LLee St. George F.C.
Anion Hills Farm
Albion Hills Operations
S _ce's Mill
'General Interpretive Pro.
3.C.P.V. Pioneer Life
3.C.P.V. Tours
.fort ri ght
i
1979 BUDGET
EXPENDITURES. REVENUES
NET
EXPENDITURES
147,500
167,000
151,500
36,500
68,500
) INCLUDED IN
10,500
46,000
78,500
135,000
147,500
167,000
151,500
30,500
68,500
GENERAL INTER
10,500
21,000
38,000
: 75,000
'RETIVE PROGRA'
25,000
40,500
60,000
T -7■L I 841.000
71:_500 1 I25.500
SOURCES OF FINANCING
PROVINCIAL
GRANT
MU :J:CIPAL
LEVY
OTHER
-
25,000
-
-
40,500
-
18,000
42,000
-
i
18,000 107,500
1978 BUDGET
1'
PAGE 14,
1.977 : Ci;; <._S
EXPENDITURES
REVENUES
141,000
155,000
141,000
34,000
30,100
3,400
3,000
43,000
74,000
85,000
142,000
155,000
142,000
35,000
27,000
3,800
3,000
21,700
25,000
37,000
EXREND:TU =. _`.y E`:'_ES
132,E93 135,1:15
154,132 153,657
135,008
29,392 29,9 -2
34,647 19,000
4,113 2,724
2,757 2,29S
36,386
67,424
50,659
19,930
24,779
14,011
709,500 591,500 11 64 -,411 540,555
PROGRAM
PURPOSE:
HKLLI Y
1979 CURRENT BUDGET ESTIMATES
WATER & RELATED LAND MANAGEMENT - CO:i:1UNITY RELATIONS PROGRAMME (SUPPORT) (W -10)
1979 OBJECTIVES:
FUNnING:
OBJECTIVE CLASSIFICATIONS:.
To provide a supervisory and support service staff to implement a comprehensive information,
community and staff relations and outdoor and conservation programme.
MS= 1.
- to provide information, publications, tours and official openings of projects, photographic
coverage, movie prints of existing films and exhibits relating to water and land management
aspects of the Authority programme
This is a shared programme -- 55% of the funds being available from The Province of Ontario
and the balance being funded from the General Levy and participating municipalities_
Materials
Salaries Supplies & Real Services Financial
& Wages Utilities Equipment Property & Rents Taxes Expenses Total
$ $ $ $ $ $ $ $
208,235 - - - - - 28,765 237,000
PROGRAM
rt-(t =LI Ivjtt \jtir( Y
1979 CURRENT BUDGET ESTIMATES
Rater 6 Related Land Management - Community Relations (Support) (ti10)
ACTIVITY - -
CCNS =R': ATION INFER :I T I0X
i
Staff Salaries
Staff Travel E Expenses
F- ublications $ Printing
Tours 8 Special Days
'rhatogra_^ic Supplies
`:rtion Picture Program
L':ibits
Pro= otional Contingency
CCNSERVATION EDDUCATION
Staff Salaries
Staff Travel F Expenses
Er:I:caticn Supervisors
Fart Tine Staff
(
EXPE::DTURES
1979 BUDGET
REVENUES
EXPE ND- "E S
56,660
-
56,660
2,000
-
2,000
12,500
-
12,500
4,015
-
d,015
3,250
-
3,250
4,000
-
4,000
1,000
-
1,000
1,000
-
1,000
52,520
-
52,520
1,000
-
1,000
99,055
-
99,055
TCTAL - X 237,000
237,000
SOURCES OF FINANCING
PROVINCIAL MU,1 CIPAL 1 OTHER
GRANT LEVY
31,163
1,100
6,875
2,208
1,787
2,200
550
550
28,886
550
54,481
25.497
900
5,6:5
1,807
1,463
1,800
450
450
23,634
450
44,574
130.350
106,650
J
1978 BUDGET
EXPENCITURES
REVENJES
51,990
-
2,000
-
20,500
-
3,000
-
3,000
-
4,000
-
1,000
-
1,000
-
50,225
-
1,000
-
92,235
-
3,050
-
- J` 233,000
pAGE 20.
1977
49,439
2,003
13,476
2,500
3,343
1,600
1,884
820
47,749
1,000
88,564
10,375
1,_
PROGRAM
PRELIMINARY
1979 CURRENT BUDGET ESTIMATES
WATER AND RELATED LAND MANAGEMENT - CO'•:MUNITY RELATIONS (DEVELOPMENT) (W -l0)
'UR ?OSE:
1979 OBJECTIVES:
FUNDING:
OBJECTIVE CLASSIFICATIONS:
p' 21.
To develop the facilities required for the Authority's Outdoor and Conservation Education
Programmes.
- the development of trails, outdoor exhibits and demonstrations at the Boyd Conservation Education
Complex;
- completion of the construction, initial furnishings, equipment and exhibits for the Kortright
Centre for Conservation;
For the development of the Kortright Centre for Conservation, 55% of the funding is from
The Province of Ontario -- the rest from General Levy.
For the Exhibit Programme, the $200,000. is dependant on funds from The Metropolitan Toronto
and Region Conservation Foundation and from Wintario.
Materials
Salaries Supplies & Real Services Financial
& Wages Utilities Equipment Property & Rents Taxes Expenses Total
$ $ $ $ $ $ $ $
22,500 45,500 - - 208,000 - - 276,000
PROGRAM
ACTIVITY • .
Water
PRELI MINARY
1979 CURRENT BUDGET ESTIMATES
E Related Land Management - Community Relations (Development) (W10)
1979 BUDGET
EXPENDITURES
REVENUES
Boyd Education Complex
Aartright
.Albion Hills F.C.
Farm Interpretive Program
Boyd F.C.
Workshop Craft Building
Claremont F.C.
Cold Creek F.C.
Glasco Park
t
276,000
NET
EXPENDITURES
276,000
SOURCES OF FINANCING
�CIAL
MUNICIPAL
LEVY
PROVINCIAL
GRANT
1978 BUDGET
0
P..G
22.
1
1977 ACTUALS
OTHER
EXPENDITURES
REVENUES
EXPE:D :TU =."S I REVS
r. 276.000
41,800
34,200
200,000
J
9S,000
190,000
276.000 )i 41.800 34.200 200.000 .)1 28S,000
97,504
970,931
7,391
4,722
4,922
175
4,093
1,840
16,000
- )( 1.10',1:$
PROGRAM
PURPOSE:
PRELIMINARY
1979 CURRENT BUDGET ESTIMATES
Conservation & Recreation Land Management - Conservation Area Information & Interpretive Program (C3)
To provide information and interpretive programs related to recreation and land management in the
Authority's 14 conservation areas.
P; ,G` 37
1979 03JECTIVES• To continue the programs carried out in 1978.
This is a shared program, 50% of the funds being available from the Province of Ontario and the
balance being funded from the General Levy on all participating municipalities.
FINANCIAL CO:' NTS: Limited funding from the Province of Ontario and member municipalities required some programs to
be transferred to operations and maintenance for funding.
03JECTIVE CLASSIFICATIONS: Materials
Salaries Supplies & Real Services Financial
& Wages Utilities Equipment Property & Rents Taxes Expenses Total
$ $ $ $ $ $ $ $
11;800 3,525 - - 5,675 - - 21,000
PROGRAM
PRELIMINARY
1979 CURRENT BUDGET ESTIMATES
Conservation g Recreation Land Management - Conservation Area Information 6 Interpretive (C3)
i
i
ACTIVITY -
1979 BUDGET
EXPENDr T URES
REVENUES
Staff Salaries
Publications 6 Printing
Tours & Special Days
Photographic Supplies
Motion Picture Program
•
11,100
3,000
2,000
2,900
2,000
NET
EXPENDITU. :7ES
11,100
3,000
2,000
2,900
2,000
lr
nnn I
11 nnn
SOURCES OF FINANCING 1
OTHER
PROVINCIAL
GRANT
t...UN:CIPAL
LEVY
5,550
1,500
1,000
1,450
1,000
5,550
1,500
1,000
1,450
1,000
U.)
PAGE 38. 1/40
1978 BUDGET ( 1977 ACIU.LS
r
in no 10.500
EXPENDITURES REVENUES EXP�:::TU= - I RE EN:.:E!
10,470
3,530
2,000
3,000
2,000
_ 1C
9,925
4,051
2,3E5
1,755
1,969
21,000 - 1! 20,096 I
SCHEDULE "B" G-40
THE METROPOLITAN TORONTO AND REGION CONSERVATION AUTHORITY
PROPOSED AMENDMENT
EFFECTIVE JANUARY 1ST, 1979
to
ONTARIO REGULATION 845/77
As Amended by Resolution #25/78
February 3rd, 1978
REGULATION MADE UNDER
THE CONSERVATION AUTHORITIES ACT
PRESENT REGULATION
Schedule - Section 44
For the conservation education
program, per day
(a) at Albion Hills Conservation
Field Centre, $457;
(b) at Claremont Conservation
Field Centre, $457;
(c) at Boyd Field Centre, $350.
1978.09.25.
PROPOSED REGULATION
Schedule - Section 23, add:
(e) For an annual permit, expiring
on the 31st day of December of
the year in which the permit
is issued, for entrance to the
Kortright Centre for Conservation
(i) for a family, consisting of
one or two adults and their
children who are 15 years
or age or under or who are
students with a student
card, $25.00
(ii) for an individual, $15.00
Schedule - Section 44
For the conservation education
program, per day,
(a) at Albion Hills Conservation
Field Centre, $495;
(b) At Claremont Conservation
Field Centre, $495;
(c) At Boyd Field Centre, $380.