HomeMy WebLinkAboutInformation & Education Advisory Board 1971The Metropolitan Toronto and Region
Conservation servat n A utthority
MIIMUTES
G -1
Information & Education Advisory Board Wednesday- March -17 -1971 #1/71
The Information & Education Advisory Board met at the Queen Elizabeth
Dining Room in the Queen Elizabeth Building, Exhibition Park, Toronto
on Wednesday, March 17, 1971, commencing at 2:00 p.m.
PRESENT WERE
Chairman
Vice - Chairman
Members
Authority Vice - Chairman
Director of Operations
Adm. - I &E Division
Tech.Asst. - Naturalist
Ont, Editorial Bureau
E &RM- Information Services
ABSENT WERE
Members
MINUTES
Mrs. F. Gell
Dr. W.M. Tovell
E.H. Card
Mrs. G. deGuerre
Prof. J.H. Passmore
Mrs, J.D. Reid
Mrs. M.A. Reid
R.G. Henderson
K.G. Higgs
T.E. Barber
K.W. Strasser
M. Hulme
P. Wagner
J.D. Coats
J. Dunlop
C.R. Purcell
C. Townsend
The Minutes of Meeting #3/70 were presented.
Res. #1 Moved by:
Seconded by:
Mrs. M.A. Reid
Mrs. J.D. Reid
RESOLVED THAT: The Minutes of Meeting #3/70, as presented, be
adopted as if read.
CARRIED UNANIMOUSLY;
REPORT #1/71 - CONSERVATION
EDUCATION ADVISORY COMMITTEE
Report #1/71 of the Conservation Education Advisory Committee was
considered, item by item, in detail.
Mr, T.E. Barber presented the plans for the conversion of the Four
Winds Guest Home to a residential Conservation Field Centre.
Mr. K.G. Higgs presented the plans and model of The Centre For
Environmental Studies.
Res. #2
Moved by:
Seconded by:
Dr. W.M. Tovell
E.H. Card
G -2 -2-
RESOLVED THAT: Report #1/71 of the Conservation Education Advisory
Committee be received and appended as Schedule "A" of these Minutes;
and
THE BOARD RECOMMENDS THAT: The recommendations contained in
Report #1/71 of the Conservation Education Advisory Committee, as
set forth herein, be adopted:
(a) The plans for the conversion of the Four Winds Guest Home to a
residential Conservation Field Centre be approved and, in view
of the recognized need to provide more residential Conservation
Field Centres in the Metropolitan Toronto area, the Staff
investigate means by which the Authority can obtain capital
and operating costs for the Centre;
(b) The plans and model of the Environmental Studies Centre be
approved, as there is a recognized need to provide such
facilities in the Metropolitan Toronto area;
(c) The Staff request
his Environment ",
by the Department
School' Boards.
that the four week summer course, "Man and
be recognized by the University for a credit,
of Education for a certificate and by the
APPRECIATION RE FUNDS - CENTRE
FOR ENVIRONMENTAL STUDIES
Res. #3
CARRIED UNANIMOUSLY;
Moved by: Dr. W.M. Tovell
Seconded by: Prof. J.H. Passmore
RESOLVED THAT: The appreciation of the Authority be expressed to
The Metropolitan Toronto and Region Conservation Foundation for
providing funds for the preliminary plans and model for the Centre
for Environmental Studies; and further
THAT the Secretary- Treasurer be directed to convey this appreciation
to the Chairman of the Foundation.
CARRIED UNANIMOUSLY;
ADJOURNMENT
On Motion, the Meeting adjourned at 4:05 p.m., March 17, at which
time a number of the members inspected The Metropolitan Toronto and
Region Conservation Foundation exhibit in the Coliseum at the
Canadian National Sportsmen's Show.
Mrs. F. Gell T.E. Barber
Chairman Acting Secretary
SCHEDULE "A"
The Metropolitan Toronto and Region Conservation
Report #1/71
of the
Conservation Education Advisory Committee
Authority
G -3
The Conservation Education Advisory Committee met
March 10, 1971, met in the Staff Lounge, College of
University of Toronto, Toronto, commencing at 4:00
PRESENT WERE
Chairman
Members
Director of Operations
Staff
ABSENT WERE
on Wednesday,
Education,
p.m.
Dr. W.M. Tovell
Mrs. F. Gell
B.E. Nelligan
W. Sager
Miss C. Steele
Miss J. Wansborough
K.G. Higgs
T.E. Barber
K.W. Strasser
Members D. Quick
F.M. Redelmeier
The following items were considered:
1. Minutes of the previous meeting;
2. Plans for conversion of Four Winds Guest Home to
residential Conservation Field Centre;
3. Plans and model of Environmental Studies Centre;
4. Report re. 1971 summer programmes at Conservation
Field Centres;
IT WAS AGREED AND THE COMMITTEE RECOMMENDS
THAT:
1) The plans for the conversion of the Four Winds Guest Home
to a residential- Conservatiorr Fieiid-eentre- be approved and
in view of the recognized need to provide more residential
Conservation Field Centres in the Metropolitan Toronto area,
the staff investigate means by which the Authority can obtain
capital and operating costs for the Centre.
2) The plans and model of the Environmental Studies Centre
be approved, as there is a recognized need to provide such
facilities in the Metropolitan Toronto area.
3) The staff request that the four week summer course
and his environment" be recognized by the University
credit, by the Department of Education for a certificate
by the school boards.
Dr. W. M. Tovell T. E. Barber
"Man
for a
and
Chairman Acting Secretary
The Metropollitan Toronto and Region
(Conservation Authority
MIINIJJTIES
G -4
Information & Education Advisory Board Tuesday- May -11 -1971 #2/71
The Information & Education Advisory Board met in the Humber Room,
Authority Administrative Office, 5 Shoreham Drive, Downsview, on
Tuesday, May 11, 1971, commencing at 2:00 p.m.
PRESENT WERE
Chairman
Members
Authority Chairman
Authority Vice - Chairman
Secretary- Treasurer
Director of Operations
Adm. - I & E Division
Rep. Ont. Editorial Bureau
ABSENT WERE
Vice - Chairman
Member
MINUTES
Mrs. F. Gell
E.H. Card
J.D. Coats
Mrs. G. deGuerre
J. Dunlop
C.R. Purcell
Mrs. J.D. Reid
Mrs. M.A. Reid
C. Townsend
Dr. G. Ross Lord
R.G. Henderson
F.L. Lunn
K.G. Higgs
T.E. Barber
M. Hulme
Dr. W.M. Tovell
Prof. J. Passmore
The Minutes of Meeting #1/71 were presented.
Res. #4
Moved by:
Seconded by:
RESOLVED THAT: The
adopted as if read.
E.H. Card
Mrs. M.A. Reid
Minutes of Meeting #1/71, as presented, be
STAFF PROGRESS REPORT
A Staff Progress Report was presented.
Res. #5
CARRIED UNANIMOUSLY;
Moved by: Mrs. J.D. Reid
Seconded by: C.R. Purcell
RESOLVED THAT: The Staff Progress Report be received and filed.
CARRIED UNANIMOUSLY;
REPORT OF PUBLIC RELATIONS CONSULTANT
Mr. Hulme of the Ontario Editorial Bureau presented the Report of
the Public Relations Consultant, to date.
Res. #6 Moved by:
Seconded by:
J. Dunlop
J.D. Coats
G -5 -2-
RESOLVED THAT: The Report of the Public Relations Consultant be
received and filed.
CARRIED UNANIMOUSLY;
CONSERVATION EDUCATION
ALBION HILLS FARM
A Staff communication was presented having regard to an experimental
farm visit programme for school classes at the Albion Hills Farm.
Res. #7
Moved by: C.R. Purcell
Seconded by: J.D. Coats
RESOLVED THAT: The Staff communication regarding Conservation
Education at Albion Hills Farm be received; and
THE BOARD RECOMMENDS THAT: An experimental farm visit programme
for school classes be offered at the Albion Hills Farm at $1.25 per
student for one half day; and further
THAT the Staff be directed to assess the programme and report back
to the Information and Education Advisory Board prior to the end
of 1971.
Voting in the negative = Mr. C. Townsend CARRIED;
COLD CREEK CONSERVATION FIELD CENTRE
- GROUP CAMPING PROGRAMME
A Staff communication was presented advising that through the
Foundation, all necessary tents, sleeping bags, heaters, etc.,
have been obtained, without cost, from Woods, Bag & Canvas Company
Limited which will permit "overnight" and second day study courses
at the Cold Creek Conservation Field Centre, with no extra Authority
staff being required.
Res. #8
Moved by: Mrs. G. deGuerre
Seconded by: Mrs. M.A. Reid
RESOLVED THAT: The Staff communication having regard to overnight
group camping at the Cold Creek Conservation Field Centre be
received; and further
THE BOARD RECOMMENDS THAT: The Staff be authorized and directed to
offer to school classes and other groups attending the Cold Creek
Conservation Field Centre an optional overnight and second day in
the Conservation Area at a cost of $2.50 per person and that the
groups be provided with food if required, at an additional fee; and
THAT the Staff be directed to report back to the Information and
Education Advisory Board regarding the Cold Creek Conservation
Field Centre camping programme prior to the end of 1971.
CARRIED UNANIMOUSLY;
1972 PRELIMINARY BUDGET ESTIMATES
The 1972 Preliminary Budget Estimates were presented and discussed
in some detail.
Res. #9
Moved by: R.G. Henderson
Seconded by: C. Townsend
RESOLVED THAT: The 1972 Preliminary Budget Estimates, as presented,
be received; and further
-3- G -6
THE BOARD RECOMMENDS THAT: The Preliminary Budget Estimates for
1972, as appended as Schedule "A" of these Minutes, be included in
the Budget Estimates of the Authority for 1972.
CARRIED UNANIMOUSLY;
GREENBACKER SYMBOL - USE OF
Res. #152 of the Executive Committee - Use of Greenbacker Symbol -
referred to the Board, was considered and discussed in considerable
detail.
Res. #10
Moved by: C.R. Purcell
Seconded by: Mrs. G. deGuerre
THE BOARD RECOMMENDS THAT: The use of the Greenbacker Symbol by
The Metropolitan Toronto and Region Conservation Foundation in
fund - raising activities be endorsed; and further
THAT the said Symbol be used by the Authority on literature where
fund - raising is involved.
CARRIED UNANIMOUSLY;
NAME - "CENTRE FOR ENVIRONMENTAL STUDIES"
The matter of the name for the Centre for Environmental Studies was
discussed at some length.
Res. #11
Moved by: R.G. Henderson
Seconded by: C. Townsend
THE BOARD RECOMMENDS THAT: The Centre for Environmental Studies
in future be called: "THE ENVIRONMENTAL STUDIES CENTRE ".
CARRIED UNANIMOUSLY;
PROPOSAL FOR CORPORATE IDENTIFICATION
Mr. R. Gerrard of the firm Stewart and Morrison Limited addressed
the Board regarding the possibility of a programme of corporate
identification for the Authority.
Res. #12
Moved by: J.D. Coats
Seconded by: Mrs. J.D. Reid
THE BOARD RECOMMENDS THAT: The firm of Stewart and Morrison
Limited be invited to present, without obligation, a design
proposal for corporate identification of the Authority, which
could include a symbol, signage, etc., for consideration at the
next meeting of this Board.
CARRIED UNANIMOUSLY;
CONSERVATION WEEK - 1971
A communication from Mr. N.D. Patrick, Director, Conservation
Authorities Branch, was presented, advising that Conservation Week
1971 will be September 20 -26 and requesting that this and all
other Authorities participate in special activities during that
week.
Res. #13
Moved by: C.R. Purcell
Seconded by: J.D. Coats
G -7 -4-
THE BOARD RECOMMENDS THAT: The Authority participate in observing
Conservation Week 1971, September 20 -26; and
THAT the Staff be directed to co- operate in promoting functions
wherever possible to observe that week.
CARRIED UNANIMOUSLY;
ADJOURNMENT
On Motion, the Meeting adjourned at 4:40 p.m., May 11.
Mrs. F. Gell F.L. Lunn
Chairman Secretary- Treasurer
SCHEDULE "A" G -8
To: The Chairman and Members of the Information and Education
Advisory Poard.
Re : 1972 Preliminary F udget Estimates .
RECON :MENDATION :
THAT the following budget proposals for 1972, be included in the
1972 preliminary budget estimates of the Authority :
A -111 Advertising
1972 1971
Estimate r sti mate
$ $
900. 900.
A -112 Public Relations Consultant
-Fee 7,500.
- Expenses 2,500. 10,000 . 10,000.
A -113 Publication & General Printing
- Promotional brochures 8,000 .
- Conservation Area maps 1,600 .
- Waterfront brochures 6,000.
- Directory 600 .
- General. printing 2,000 .
- Hiking Guide 3,000.
- Education brochures 3,000. 24,200 . 13,500.
A -114 Tours and Special Days
Waterfront Tours
A -115 Conservation Education
Programmes
1,000.
1,000.
1,000.
1,000.
102, 350. 88,500 .
A -116 Photography
- General 3,000. 2,500 .
- Waterfront 1,000 . 1,000 .
A -117 Exhibits 2,000 . 2,000 .
A -118 Motion Picture Programme 10,000. 9,000.
A -119 Press Clipping Service 200. -
A -120 Promotional Contingencies
-G eneral 800. 800 .
- Waterfront 1,000 1,000 .
Totals :
May 5/1971
157.450. 131,200.
T.E. Earber,
Administrator,
Information & Education Division.
The Metropolitan Toronto aid Region
Conservation o Authority
MIIN UT]ES
G -9
Information & Education Advisory Board Thursday- Dec -2 -1971 #3/71
The Information & Education Advisory Board met at the Authority Office,
'5 Shoreham Drive, Downsview on Thursday, December 2, 1971, commencing
at 2:00 p.m.
PRESENT WERE
Chairman
Vice - Chairman
Members
Dept. of the Environment
Authority Chairman
Authority Vice - Chairman
Secretary- Treasurer
Director of Operations
Adm. - I & E Division
Technical Assistant
Rep. Ont. Editorial Bureau
ABSENT
Member
MINUTES
Mrs. F. Gell
Dr. W.M. Tovell
E.H. Card
J.D. Coats
Mrs. G. deGuerre
T. Patrick Henry
Prof. J.H. Passmore
Mrs. J.D. Reid
Mrs. M.A. Reid
C. Townsend
R.J. Keir, Mgr.Info.Services
Dr. G. Ross Lord
R.G. Henderson
F.L. Lunn
K.G. Higgs
T.E. Barber
K.W. Strasser
M. Hulme
C.R. Purcell
The Minutes of Meeting #2/71 were presented,
Res. #14
Moved by: E.H. Card
Seconded by: Mrs, J.D. Reid
RESOLVED THAT: The Minutes of Meeting #2/71, as presented, be
adopted as if read.
CARRIED UNANIMOUSLY;
FOUNDATION PROJECTS
At the invitation of the Chair, Mr. E.H. Card, speaking as Chairman
of The Metropolitan Toronto and Region Conservation Foundation,
addressed the Meeting and requested direction for priority projects
for the coming year in which the Foundation could be involved in
raising funds. After considerable discussion and a number of
suggestions, the following Resolution was adopted:
Res. #15
Moved by: Mrs, M.A. Reid
Seconded by: Mrs, G. deGuerre
THE BOARD RECOMMENDS THAT: The Metropolitan Toronto and Region
Conservation Foundation give top priority to raising funds for the
reconstruction and development of the former Four Winds Nursing Home
as a Conservation Field Centre.
CARRIED UNANIMOUSLY;
G -10 -2-
It was suggested by some members of the Board that consideration be
given by the Foundation to raising funds to assist in the operational
costs of the various educational programmes of the Authority, which
might permit certain students' groups to be subsidized.
STAFF PROGRESS REPORT
A Staff Progress Report covering the year 1971 was presented by the
Staff.
Res. #16 Moved by:
Seconded by:
J.D. Coats
J. Dunlop
RESOLVED THAT: The Staff Progress Report for the year 1971 be
received and filed.
CARRIED UNANIMOUSLY;
REPORT OF PUBLIC RELATIONS CONSULTANT
Mr. Hulme of the Ontario Editorial Bureau presented the Report of
the Public Relations Consultant, to date.
Res. #17 Moved by:
Seconded by:
Dr. W.M. Tovell
Prof. J.H. Passmore
RESOLVED THAT: The Report of the Public Relations Consultant be
received and filed.
CARRIED UNANIMOUSLY;
REPORT #2/71 - CONSERVATION EDUCATION
ADVISORY COMMITTEE
Report #2/71 of the Conservation Education Advisory Committee was
presented.
Res. #18
Moved by: Dr. W.M. Tovell
Seconded by: J.D. Coats
RESOLVED THAT: Report #2/71 of the Conservation Education Advisory
Committee be received; and
THE BOARD RECOMMENDS THAT: The recommendations contained in Report
#2/71 of the Conservation Education Advisory Committee, as set forth
herein, be adopted:
(a) The report "Preliminary Proposal for Multi -Media Aids to
Conservation Education ", dated July 16, 1971 and the
subsequent letter dated October 1, 1971, be received; and
that the proposal be considered in conjunction with the
development of the programme at the proposed Environmental
Studies Centre, Boyd Conservation Area;
(b) The Plan of Development for the Environmental Studies Centre,
Boyd Conservation Area, dated October 4, 1971, be adopted
and proceeded with as soon as funds can be made available
and that the development precede the construction of the
Environmental Studies Centre building.
CARRIED UNANIMOUSLY;
REPORT #2/71 - CONSERVATION FARM
SUB - COMMITTEE
Report #2/71 of the Conservation Farm Sub - Committee, which has been
approved by the Executive Committee, was presented.
Res. #19 Moved by:
Seconded by:
-3- G -11
E.H. Card
J.D. Coats
RESOLVED THAT: Report #2/71 of the Conservation Farm Sub- Committee
be received as information and the recommendations adopted by the
Executive Committee be concurred in.
CARRIED UNANIMOUSLY;
GROUP CAMPING PROGRAMME
COLD CREEK CONSERVATION
FIELD CENTRE
A Staff Report was presented outlining the action taken in the
experimental programme - Group Camping, carried out during the past
season at the Cold Creek Conservation Field Centre.
Res. #20
Moved by: Prof. J.H. Passmore
Seconded by: J. Dunlop
RESOLVED THAT: The Staff Report having regard to the experimental
Group Camping programme at the Cold Creek Conservation Field Centre
during the past season be received; and
THE BOARD RECOMMENDS THAT: A group camping programme be established
in conjunction with the programme at the Cold Creek Conservation
Field Centre and made available first to those classes scheduled to
use the Field Centre and later to other classes and groups; and
further, that charges be made sufficient to maintain the programme
on a self - sustaining basis.
CARRIED UNANIMOUSLY;
CORPORATE IDENTIFICATION PROPOSAL
An invited proposal from Stewart & Morrison Limited having regard to
the development of a corporate mark and signage policy and programme
for the Authority was presented and considered in some detail.
Res. #21
Moved by: Mrs. G. deGuerre
Seconded by: T. Patrick Henry
THE BOARD RECOMMENDS THAT: The proposal for corporate identification,
as submitted by Stewart and Morrison Limited, be received and approved
in principle; and further in this connection, the following action be
taken:
(a) THAT additional funds be provided in the 1972 Information and
Education budget estimates for corporate identification, to
permit a contract being let for the development of a symbol
and signage; and
(b) THAT the contract for the development of a symbol and signage
suitable for envelope, letterhead and business card be awarded,
in the year 1972, to Stewart and Morrison Limited, at an estimated
cost of $1,700.00; providing allowance is made in the budget.
CARRIED UNANIMOUSLY;
PIONEER LIFE PROGRAMME
- EXTENSION
A Staff communication was presented having regard to an extension to
the Pioneer Life Programme.
Res. #22
Moved by: Mrs. J.D. Reid
Seconded by: Dr. W.M, Tovell
G -12 -4-
RESOLVED THAT: The Pioneer Life Programme be extended to permit the
accommodation of up to four classes per day and that a villager's
stable or small barn and a small log cabin with a large fireplace be
added, at such time as suitable buildings become available and funds
can be provided.
CARRIED UNANIMOUSLY;
INFORMATION AND EDUCATION
PROGRAMME - 1972
The 1972 Information & Education Programme was presented and studied
in detail.
Res. #23
Moved by: R.G. Henderson
Seconded by: Mrs. J.D. Reid
RESOLVED THAT: The 1972 Information & Education Programme be received,
approved and appended as Schedule "A" of these Minutes.
CARRIED UNANIMOUSLY;
ADJOURNMENT
On Motion, the Meeting adjourned at 4:30 p.m., December 2.
Mrs. F. Gell F.L. Lunn
Chairman Secretary- Treasurer
SCHEDULE "A"
G -13
1972 INFORMATION & EDUCATICN PROGRAMMES
SECTION I
(A) CONSERVATION AREAS
(1) Distribution of brochures:
- 50,000 winter programmes
- 100,000 summer programmes
- 10,000 family camping
12,000 Cold Creek Conservation
- 2,000 Regulations
(s)
Area
(2) Distribution of Public Service announcements (four season approach) :
- winter, spring, summer and fall, to radio and TV stations.
(3) Radio and TV interviews
(4) News and photo releases (emphasis on those areas not used to
capacity, also on week day and evening use) .
(5) Exhibits:
- Libraries, etc.
(6) Lectures, slide and movie showings.
BLACK CREEK PIONEER VILLAGE
(1) Distribution of brochures:
- 200,000 Black Creek Pioneer Village (outside Metro region)
- 100,000 Guide Map (at Black Creek)
- 50,000 Dodgers
- 2,000 Posters
- 10,000 Photo Contest
(2) Distribution of Public Service announcements:
- winter, spring, summer and fall, to radio and TV stations.
(3) Radio and TV interviews.
(4) News and photo releases:
- emphasize changes at Black Creek Pioneer Village, i.e. new
crafts or programmes and celebrities
aim at ethnic groups.
(5) Exhibits:
- Libraries, etc.
(6) Lectures, slide and movie showings.
(7) Road signs.
(8) Letters of invitation to groups such as conventions.
(9)
Seek the co- operation of, and work closely with, Ontario Department
of Tourism & Information, the Convention & Tourist Bureau,
Canadian Travel Bureau and companies, to be included in their
literature and provide Authority literature for their distribution.
(10) Preparation of feature articles for magazines and newspapers.
(11) Invite students from universities, colleges and schools for
photography and painting.
G -14
- 2 -
(12) Support and encourage historical theme in the Toronto Festival.
(13) Invite sight- seeing buses and promote reduced admission rates
for groups and senior citizens.
(114.) Feature Black Creek Pioneer Village symbol on brochures and
other suitable materials.
(15) Conduct further survey to obtain data on visitors.
(C) FLOOD CONTROL & WATER CONSERVATION
(1)
Distribution of brochures - project brochures, such as
Claireville Dam and Reservoir, Milne Dam and Reservoir,
Stouffville Dam and Reservoir.
(2) Radio and TV interviews.
(3) News and photo releases:
- emphasis on regional programme.
Feature articles.
Distribution and sale of movie "Flood Control and Water
Conservation".
(6) Lectures and slide showings.
(D) REFORESTATION AND LAND USE
(1) Distribution of Conservation Assistance Programme brochure.
(2) News and photo releases.
(3) Signs on demonstration areas.
(k) Lectures and slide talks, especially to rural ratepayer groups .
(5) Radio and TV interviews.
(6) Feature articles - weekly newspapers, illustrating a specific
project by Authority on private land.
(7) Descriptive hike of Conservation Assistance Programme -
June, 1972.
(E) CONSERVATION EDUCATION
(1) Distribution of brochures:
50,000 Conservation Calendars of "Events"
- 1,000 Conservation Education Programmes
15,000 Albion Hills, Cold Creek, Claremont Conservation
Field Oentres
-
15,000 Maple Syrup
L.,000 Pioneer Life Programme
(2) Letters of invitation to individual Schools or Boards of Education.
(3) Development of Teacher Education Programmes:
lecture at colleges
- distribution of materials
teacher tours - pre and in- service
practice teaching
- under and post- graduate credit summer courses.
(4)
(5)
(6)
(7)
- 3 -
News and photo releases.
Radio and TV interviews.
Loan of slide sets and movies.
G -15
Paid advertising student summer programme, Albion Hills and
Claremont Conservation Field Centres.
(F) WATERFRONT
(1)
(2)
(3)
(4)
(5) Progress photos (black and white, colour and movies) from the
air and ground level.
Book on Waterfront Plan, 1972 - 1976.
Brochure (large colour map from Plan)
Radio and TV interviews and lectures.
News and photo releases, feature articles.
(G) FOUNDATION
(1)
Acknowledgements to the Foundation in all Authority news and
photo releases, where the Foundation has played some role in
the project.
(2) Special releases regarding activities of the Foundation.
(3) A reference to the Foundation in appropriate Authority brochures.
(4) Exhibit:
- Canadian National Sportsmen's Show.
(5) Radio and TV interviews.
(6) Special Foundation brochures:
- "Be a Greenbacker" poster
- "Be a Greenbacker" brochure
(7)
(8)
(9)
Development of radio & TV public service announcements.
Books for fund raising projects.
Photography:
- taking photographs
- supplying prints
(10) Use public service billboards.
(11) Suitable metal plaque in all Conservation Education projects,
where Foundation involved.
(H) GENERAL
(1)
Sportsfair & Family Day, 1972:
- 1,000 posters
- 50,000 dodgers
(2) Authority Directory.
(3) Authority signs on all lands owned by the Authority.
G -16 - 4 -
(4)
(5)
Information Kit forwarded to all elected representatives,
(Municipal, Boards of Education, Provincial, Federal) .
Co- operation with other agencies such as Conservation Week
and Junior Conservationists, etc.
(6) Obtain additional casual staff to work in Information section.
SECTION II
PUBLIC RELATIONS
- make at least one visit to all local media during 1972.
- Official opening of Weavers Shop - June, 1972
- Waterfront Tour for Authority Members, representatives of
Boards of Education, Municipalities, Provincial and Federal
Members, Communications Media.
- Maple Syrup Day - invitations to include Authority Members,
Authority Staff, elected representatives of Municipal Councils,
Boards of Education and Provincial and Federal
representatives from Authority area
- Photographic Contest - Black Creek Pioneer Village, 1972.
- Official opening of the Milne, Conservation Area - June, 1972
- Opening ceremonies at Claireville Conservation Area camping
SECTION III
CONSERVATION EDUCATION
(A) CONTINUING PROGRAMMES
- Albion Hills Conservation Field Centre
- Claremont Conservation Field Centre
- Cold Creek Conservation Field Centre
- Black Creek Pioneer Village - Tours & Pioneer
Life Programme
- Nature Trails (a) Scheduled
(b) Arranged
(c) Half -day
- Watershed Tours
- Maple Syrup Demonstration
(a) Public (Bruce's Mill)
(b) Student (Bruce's Mill & Albion Hills)
- Claireville Dam
(a) Student
(b) Public
- Group camping at Cold Creek Conservation Area
- Farm visits for school classes and Conservation Area
visitors.