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HomeMy WebLinkAboutConservation Areas Advisory Board (2) 1969Metropolitan, 7oronio and legion, C2onie,vatiopt �ut�ioritc� MINUTES SPECIAL JOINT MEETING D -$ - C G-4 - Cons. Areas Adv. Bd. -and- I. & E. Adv. Bd. Thur- June -26 -1969 #2/69 The Conservation Areas Advisory Board met in joint session with the Information & Education Advisory Board for a Special Meeting at the Albion Hills Conservation School on Thursday, June 26, 1969, commencing at 3:30 p.m. PRESENT WERE Conservation Areas Chairman Vice- Chairman Members Information & Education Chairman Vice - Chairman Members Public Relations Consultant Authority Chairman Secretary- Treasurer Adm. - C.L.M. Div. Adm. - I. & E. Div. ABSENT WERE Conservation Areas Members Information & Education Members MINUTES C. Sauriol I. McMullin M.J. Breen E.H. Card Mrs. J.A. Gardner H.S. Honsberger Mrs. M.W. Lister A.A. Mackenzie Mrs. F. Gell Dr. W.M. Tovell J.D. Coats Mrs. G. deGuerre W. Leavens D. Melnik C.R. Purcell J. Grimshaw Dr. G. Ross Lord F.L. Lunn W.A. McLean T.E. Barber A.M. Campbell J. Carroll K.C. Dalglish W. James J.S. Scott N.J. Scott N.H. Smith P. White A.H. Cowling A.H. Davis B. Harrison G. Henderson Mrs. E. Nealson Mrs. J.D. Reid Mrs. M.A. Reid F.A. Wade J.R. Williams This being a Special Meeting, no Minutes were adopted. D-9 - C .A. G-5 - I&E -2- REPORT #2/69 - CONSERVATION EDUCATION ADVISORY COMMITTEE Report #2/69 of the Conservation Education Advisory Committee, together with a Report on the Use of Authority Lands for Conservation Education, dated May-1969, were presented and considered in detail. Res . - C .A. #7 Moved by: M.J. Breen Res. - I&E #9 Seconded by: Dr. W.M. Tovell RESOLVED THAT: Report #2/69 of the Conservation Education Advisory Committee, together with the Report on the Use of Authority Lands for Conservation Education, dated May-1969, be received by this Special Joint Meeting of Conservation Areas Advisory Board and Information and Education Advisory Board, and appended as Schedule "A" of the Minutes of the Information and Education Advisory Board; and further THE BOARDS RECOMMEND THAT: The recommendations contained in Report #2/69 of the Conservation Education Advisory Committee, as set forth herein, be adopted: 1. That the principles and practices of outdoor education in general and conservation education in particular be strongly supported; 2. That the Authority co-operate with the Boards of Education in carrying out the spirit of Bill $7; 3. That the Authority continue to expand its conservation education programmes on Authority lands by developing projects for school and public interpretation as funds permit; 4. That the expansion of the Authority conservation education programmes be contingent upon the Authority providing capital funds for construction and facilities, and the operations of the programmes be financed on the basis of users• fees ; 5. That when designing permanent facilities in conservation areas, consideration be given in the design for the accommodation of conservation education programmes of the Authority; 6. That the Authority provide conservation education programmes on its lands to ensure that the resources and policies of the Authority are properly interpreted and to ensure that the resources being used for conservation education will themselves be maintained; 7. That the Authority consider designating an area for outdoor and conservation education and further in this connection that the staff be directed to prepare a preliminary plan of development for the northern portion of Boyd Conservation Area, McMichael Conservation Area and the proposed Glassco Park as a centre for outdoor and conservation education and to meet with officials of the Metropolitan School Board, Metropolitan Separate School Board, Ontario, Peel and York County School Boards, College of Education of the University of Toronto, the McMichael Advisory Committee and others to discuss their interests in outdoor and conservation education development in this area. CARRIED UNANIMOUSLY; CONCERN FOR MAN IN THE ENVIRONMENT With the unanimous consent of the Meeting, Mrs . Gardner suggested that concern for the value of man in the environment be stressed in all our conservation education programmes. Res. - I&E #10 Moved by: Mrs . J.A. Gardner Seconded by: M.J. Breen D -10 - C.A. -3- G -6 - I&E RESOLVED THAT: Concern for the value of man in the environment be in- corporated and stressed in conservation education programmes in making students aware of the deleterious effects and risks of some of our modern technology in the abuse of pesticides, insecticides, solid wastes, water pollution, etc. CARRIED UNANIMOUSLY; ADJOURNMENT On Motion, the Meeting adjourned at 5:00 p.m., June 26 to join with students in residence at the School for supper. C. Sauriol F.L. Lunn Chairman, Conservation Areas Ad.Bd. Mrs. F. Gell Chairman, Information & Education Ad.Bd. G -7 Report #2/69 SCHEDULE "A" Of the CONSERVATION EDUCATION ADVISORY COMMITTEE The Conservation Education Advisory Committee met on Thursday, June 12th, 1969, in the Authority Board Room, 17 Mill Street, Willowdale, commencing at 400 p.m. PRESENT WERE Committee Chairman Committee Members MTRCA staff ABSENT WERE Committee Members Report on Use of Authority in detail by the staff. The IT WAS AGREED, AND The policy of the Authority "Conservation Schools" be Metropolitan Toronto Education Policy: 1. That the principles and practices of outdoor education in general and conservation education in particular be strongly supported; 2. That the Authority co- operate with the boards of education in carrying out the spirit of Bill 87; 3. That the Authority continue to expand its conservation education programmes on Authority lands by developing projects for school and public interpretation as funds permit; .. That the expansion of the Authority conservation education programmes be contingent upon the Authority providing capital funds for construction and facilities, and the operations of the programmes be financed on the basis of user's fees; Dr. W. M. Tovell Mrs. D. Clarke G. Gardiner Prof. J. H. Pasamore Miss C. Steele F. A. Wade C. Sauriol Dr. G. Ross Lord K. G. Higgs W. A. McLean T. E. Barber Mrs. F. Gell B. Lowee B. Nelligan D. Quick Lands for Conservation Education was presented Committee discussed the Report at length. THE COMMITTEE RECOMMENDS THAT: as adopted at Authority Meeting #4/65, Res. 73 amended to read: and Region Conservation Authority Conservation 5. That when designing permanent facilities in conservation areas, consid- eration be given in the design for the accommodation of conservation education programmes of the Authority; 6. That the Authority provide conservation education programmes on its lands to ensure that the resources and policies of the Authority are properly interpreted and to ensure that the resources being used for conservation education will themselves be maintained; 7. That the Authority consider designating an area for outdoor and con - servation education and further in this connection that the staff be directed to prepare a preliminary plan of development for the northern portion of G -8 Boyd Conservation Area, McMichael Conservation Area and the proposed Glassco Park as a centre for outdoor and conservation education and to meet with officials of the Metropolitan School Board, Metropolitan Separate School Board, Ontario, Peel and York County School Boards, College of Education of the University of Toronto, the McMichael Advisory Committee and others to discuss their interests in outdoor and conservation education development in this area. Dr. W. M. Tovell T. E. Barber Chairman Acting Secretary June 13th, 1969. G -9 REPORT ON THE USE CF AUTHORITY LANDS FOR CONSERVATION EDUCATION PREPARED BY : ICE METROPOLITAN TORONTO AND REGION CONSERVATION AUTHORIT'x BOX 720, WOODBRI DGE , ONTARIO May, 1969 TABLE OF CONTENTS SECTION (1) INTRODUCTION (2) HISTORY (3) EXISTING AUTHORITY POLICY (4) AUTHORITY FINANCING (5) DEMAND FOR CONSERVATION EDUCATION PROGRAMMES (6) (7) (8) G -10 SOME OUTDOOR AND CONSERVATION EDUCATION PROGRAMMES OF THE METROPOLITAN TORONTO AND COUNTY BOARDS OF EDUCATION SOME OBSERVATIONS RECOMMENDATIONS G -11 (1) INTRODUCTION: The use of Authority lands for conservation education purposes is expanding considerably. The expansion is taking place as the result of new programmes being offered by the Authority, such as the Cold Creek and Claremont Conservation Field Centres, the Maple Syrup demonstration at Bruce's Mill Conservation Area, and by the expanded use of nature trails and other facilities in Conservation Areas. In addition, the school systems themselves are programming educational uses of Authority lands. A number of school boards have requested the Authority to co- operate in the establishment of permanent educational facilities either on or adjacent to Authority lands. The purpose of this Report is to review present Authority policy regarding the use of Authority lands for educational purposes. It is felt that such a review at this time is essential if the Authority is to plan and control the use of its lands in order that such uses will conform to Authority policies regarding the management of natural resources with assurance that the resources being used for educational purposes are not destroyed by misuse or overuse. The Report includes lands acquired and managed by the Authority but does not include Authority lands managed by The Parks Department of The Municipality of Metropolitan Toronto. -1- 111U1 WAVI. ; G -12 From the beginning of active resource management programmes in the Metropolitan Toronto Region in the late 1940's and early 1950's, the Authorities recognized the need for and advantages of conservation education. Specifically, the requirements are to offer to the public (and especially to students) a programme which illustrates manes need and dependence on his environment for its products of food, fuel, fibre, recreation and aesthetic values. The most important concept to be illustrated in a conservation education programme is that man must manipulate his environment to achieve his objects. While the objectives remain unchanged from the beginning, the techniques in achieving objectives have changed in the past two decades. (a) The 19501s: Conservation education programmes were offered in any form that was requested or acceptable to any group or individual, e.g., competitions (scrap book, photo, essay, quiz); illustrated classroom lectures; distribution of charts, brochures and booklets; distribution of movies and slide sets; the conducting of nature trails and a 3 -day conservation camp school. It soon became evident that the programmes which took boys and girls into the out -of -doors were the most successful in developing attitudes with a deep understanding, enthusiasm and concern for the countryside and the renewable natural resources; (b) The 19601s: Having the outdoor skills and thousands of acres of conservation lands, the Authority started to examine many conservation projects from the point of view of developing conservation education programmes. During the 1960's a number of programmes were developed, a staff was hired, and invitations to participate were sent to local school boards and other groups. The programmes currently being offered can be divided into three categories as follows: (1) Residential -- Albion Hills Conservation Field Centre -- Proposed Claremont Conservation'Field Centre (2) Day -Use Cold Creek Conservation Field Centre - Young Outdoorsments Programme - Watershed Tour - Pioneer Life Programme G -13 (3) Field Trips - Maple Syrup Demonstration - Nature Trail - Claireville Dam Visit - Educational tour of Black Creek Pioneer Village It is noted that the McMichael Conservation Collection of Art is becoming increasingly popular for use by school and other groups conducting field trips. These programmes currently offered by the Authority immediately became successful. From the educational point of view, they were real and valuable first -hand experiences illustrating in an inter- disciplinary manner the principles learned in the classroom. From the Authority's point of view, the programmes are providing an understanding of conservation to tens of thousands of school children and adults annually. The primary objective of many of the programmes was to demonstrate to educators the value of outdoor education with tie hope that many more similar programmes would be developed. This has happened and is happening. Many projects in the Toronto area and throughout Ontario are a direct result of those teachers, or groups, who have at one time participated in, or visited, one of the Authority's conservation education programmes. Many groups are now conducting day -use and field trip programmes in the Conservation Areas without the assistance of Authority staff, largely because they cannot rP accommodated in the programmes being offered. -3- (3) EXISTING AUTHORITY POLICY G -14 The Authority, in 1965, adopted the following policy with regard to Conservation Schools: (a) Extract from Minutes of Information and Education Advisory Board Meeting #2/65, September 29th, 1965: "PROPOSED POLICY - USE OF AUTHORITY LANDS RELATING TO THE ESTABLISHMENT OF FUTURE CONSERVATION SCHOOLS: A staff communication was presented, advising that certain conversatio have been held with representatives of some of the area Boards of Education regarding the possibility of the establishment of future conservation education schools on lands owned by or adjacent to lands owned by the Authority, and requesting direction as to the policy of the Authority in this regard. Res. #16 Moved by: Mrs. B. Nealson Seconded by: C. R. Purcell RESOLVED THAT: The following be a sub - committee or this Board to study and make recommendations on the matter of policy which may be adopted by the Authority, regarding the development of conservation education programmes by Boards of Education, in co- operation with the Authority; Messrs. F. A. Wade, C. Sauriol, Mrs. B. Nealson, Mrs. F. Cell, Dr. W. M. nibvell ; CARRIED UNANIMOUSLY:" (b) Extract from Minutes of Authority Meeting #4/65, November 19th, 1965 "CONSERVATION SCHOOLS: Res. #73 Moved by: K. G. Waters Seconded by: K. C. Dalglish RESOLVED THAT: The Authority policy with respect to conservation education in the region be amended as follows: 1. THAT the principles and practices of conservation education be strongly supported; 2. THAT the Authority co- operate with Boards of Education in carrying out the spirit of Bill 87; 3. THAT each proposal be dealt with on its own merits; 4. THAT an extension to the Albion Hills Conservation School would be desirable and that proposals to achieve this be welcomed; 5. THAT the acquisition of school sites adjacent to or contiguous to Conservation Areas owned by the Authority be encouraged; 6. TH.AT the cost of any development or personnel services required of the Authority in connection with the construction or operation of any such school, be borne by the Board of Education concerned; -4- G -15 7. THAT the following areas, in addition to Albion Hills, be considered as suitable: Bruce's Mill, Greenwood, Claremont, Boyd, Glen Haffy Extension, Palgrave, Claireville; 8. THAT Boards of Education be encouraged to adopt the policy and curriculum issued by the Authority at the Albion Hills Conservation School; CARRIED UNANIMOUSLY; " (c) Extract from Minutes of Information and Education Advisory Board Meeting #3/65 - January 13th, 1966 "REPORT OF THE SUB- COMMITTEE ON CONSERVATION SCHOOLS: Mr. Barber presented the Report of the Sub- Committee on Conservation Schools, as adopted by the Authority, for the information of the Committee and their comments. Res. #19 Moved by: Dr. G. Ross Lord Seconded by: Mrs. 13. Nealson RESOLVED THAT: The Report and Recommendations of the Sub- Committee on Conservation Schools, as adopted by the Authority, be received; and further THE BOARD RECOMMENDS THAT: The Metropolitan School Board be approached in this connection, with a view to encouraging the development of interested Science and Conservation Schools as a function of the Metropolitan Board; CARRIED UNANIMOUSLY: " -5- (4) AUTHORITY FINANCING G -16 (a) Operations Daring the 1950's and early 1960's the Authority, through its annual levy and matching grants from the Province of Ontario, was able to offer the conservation education programmes free of charge to the relatively small numbers of persons. As the number of requests from schools increased rapidly, the Authority began charging a portion of operational costs to expand its services. The fees were readily acceptable in view of the increased services. Later, with the Cold Creek Conservation Field Centre opened in the fall of 1968, the Authority offered the programme to all boards in the region at the cost of operations and the boards readily accepted. No charge has ever been made for maintenance of Areas, pre - planning aids, administration, or capital costs directly required by the programme. (b) Capital Programmes offered on a year -round basis have required substantial capital investment. The Authority could not divert its levy funds which were and are committed on a long term basis for flood control and water conservation, land acquisition, channelization, conservation area facilities and development, reforestation, land use and Black Creek Pioneer Village. Consequently, the Metrolitan Toronto and Region Conservation Foundation raised the capital monies required to build = aid equip the Albion Hills Conservation Field Centre and the Authority's share of capital funds required to build and equip the Snider Workshop and Stang House at Black Creek, Cold Creek Conservation Field Centre and Claremont Conservation Field Centre. -6- G -17 (5) DEMAND FOR CONSERVATION EDUCATION PROGRAMMES: In 1968, the Authority provided conservation education programmes for well over 100,000 people -- 80% being school classes. Demand for existing Authority programmes is presently estimated to be three times the numbers being accommodated in the programmes being offered to school classes and the public. It should also be noted that the requests for programmes are increasing far more rapidly than the development of new programmes or the extension of existing conservation education programmes. Within the past five years, a number of boards of education have either discussed with the Authority or officially requested some type of co- operative programme to provide their students outdoor experiences. Both Bill 87 -- An Act To Amend The School Administration Act -- and the Report of the Provincial Committee on Aims & Objectives of Education in Schools of Ontario -- "LIVING AND LEARNING" -- have given strong encouragement to out -of- classroom activity. Existing facilities offered by the Authority, together with those presently offered by a number of boards, do not meet present demands. The major problem to be resolved is to determine the best method of satisfying the demand and, insofar as the Authority is concerned, to determine how its resources can best be used in a way consistent with Authority resource management principles and in a way to protect the resources used for educational purposes. -7- Some Outdoor and 'conservation Education Programmes of the Metropolitan Toronto and County Boards ot Education )a rd ot Education Participation in Authority Programmes Field Centres Albion Cold Creek B • C . P . V . Board Project Capacity Remarks ty of Toronto x )rough of York Toronto Island Natural Science School 2 in- residence classes per week 120 students per week proposed for new natural science school, Primrose x Propose to use Bolton Camp in co- operation with Metro School Board )rough of East York x x x Propose to use Bolton Camp in co- operation with Metro School Board >rough of North York x x x Forest Valley Outdoor Centre 20 groups per day IAlso using private camps such as Cedar Glen 'rough of Etobicoke x x x Field Studies Centre (Claireville ) 1 class per day Also propose to use Bolton Camp in co- operation with Metro School Board >rough of Scarborough x x x Science Bus 1 class per day Visit a variety of areas ■unty of York x x Burlington School 1 class per day 1 -room rural school S .E . Bolton aunty of Peel x x 200 acres at Terra Cotta To be developed for day and residential use ,unty of Ontario x x No programme started tropolitan Separate x x x Developing Indian Village site near Orillia G -19 (7) SOME OBSERVATIONS 1. Most Authority lands are suitable for one or more types of field visits for both school classes and the public. 2. All present demand and a significant portion of future demands for conservation education by school groups and public in the Metropolitan Toronto region could be provided on conservation lands. However, it is not the role of the Authority to provide comprehensive outdoor education and natural science programmes to meet all the demands of all groups within the Metropolitan Toronto region. 3. A number of areas already have facilities which could be used in conservation education programmes with only minor modification with the addition of staff and equipment. Some areas now in the planning stages could be designed to accommodate school classes on a daily basis. Those lands with special physical features should be set aside and developed for educational purposes as their major use. 4. . Many groups have been observed carrying out their own programmes in the conservation areas. Frequently little is accomplished as large numbers of teachers lack skills required to organize and interpret the out -of -doors and the conservation area is often seriously damaged through collecting, excessive trampling and vandalism. 5. The Authority must obtain additional sources of capital funds if it is to accelerate its conservation education programmes to meet a significant portion of the demand. -9- (8) RECOMMENDATIONS G -20 IT IS RECOMMENDED: THAT the policy of the Authority as adopted at Authority Meeting #4/65, Res. 73 "Conservation Schools" be amended to read: Metropolitan Toronto and Region Conservation Authority Conservation Education Policy: 1. That the principles and practices of conservation education be strongly supported; 2. That the Authority co- operate with the boards of education in carrying out the spirit of Bill 87; 3. That the Authority continue to expand its conservation education pro- gramme on Authority lands by developing projects for school and public interpretation as funds permit; 2+. That the expansion of the Authority conservation education programme be contingent upon the Authority providing the capital funds for con- struction and facilities and the operations of the programmes be financed on the basis of user's fees; 5. That when designing permanent facilities in conservation areas, consid- eration be given in the design for the accommodation of conservation education programmes of the Authority; 6. That the Authority provide conservation education programmes on its lands to ensure that the resources and policies of the Authority are properly interpreted and to ensure that the resources being used for conservation education will themselves be maintained; 7. That the major use of the northern portion of the Boyd Conservation Area, the McMichael Conservation Area and the proposed Glassco Park be for outdoor and conservation education. It is further recommended in this connection that the staff be directed to: 1. Investigate existing permanent facilities in the conservation areas to determine their suitability for conservation education purposes; 2. Prepare a preliminary plan of development for the northern portion of Boyd Conservation Area, McMichael Conservation Area and the proposed Glassco Park as a major centre for outdoor and conservation education and report with recommendations prior to the end of 1969; G -21 3. Meet with officials of the Metropolitan School Board, Metropolitan Separate School Board, Ontario, Peel and York County School Boards, College of Education of the University of Toronto, the McMichael Advisory Committee and others to discuss their interests in outdoor and conservation education development in this area and report back. Metropolitan, JoronEo awl ie10n, Conjeruation ._Atitth,oriEy MINUTES G -22 Information & Education Advisory Board Monday - October -6 -1969 #3/69 The Information & Education Advisory Board met in the Board Room, 17 Mill Street, on Monday, October 6, 1969, commencing at 4+ :00 p.m. PRESENT WERE Chairman Vice- Chairman Members Chairman of the Authority Public Relations Consultant Secretary- Treasurer Director of Operations Adm. - I. & E. Division ABSENT WERE Members MINUTES Mrs. F. Gell Dr. W.M. Tovell J.D. Coats A.H. Cowling Mrs. G. deGuerre B. Harrison W. Leavens Mrs. J.D. Reid Dr. G. Ross Lord J. Grimshaw F.L. Lunn K.G. Higgs T.E. Barber A.H. Davis G. Henderson D. Melnik Mrs. E. Nealson C.R. Purcell Mrs. M.A. Reid F.A. Wad e J.R. Williams The Minutes of Meeting #2/69 were presented. Res. #11 Moved by: Seconded by: A.H. Cowling Mrs. G. deGuerre RESOLVED THAT: The Minutes of Meeting #2/69, as presented, be adopted as if read. CARRIED UNANIMOUSLY; STAFF PROGRESS REPORT The Staff Progress Report for the period May to August, 1969, was presented by Mr. Barber. Res. #12 Moved by: J.D. Coats Seconded by: Dr. W.M. Tovell RESOLVED THAT: The Staff Progress Report for the period May to August, 1969 be received and filed. CARRIED UNANIMOUSLY; REPORT OF PUBLIC RELATIONS CONSULTANT Mr. Grimshaw presented the report of the Ontario Editorial Bureau for the period to date. Res. #13 Moved by: A.H. Cowling Seconded by: Mrs. J.D. Reid G -23 -2- RESOLVED THAT: The Report of the Public Relations Consultant be received and filed. CARRIED UNANIMOUSLY; 1970 EDUCATIONAL PROGRAMME - FEES A communication, together with a report having regard to proposed fees for the 1970 educational programme were presented. Res. 111 Moved by: Dr. G. Ross Lord Seconded by: J.D. Coats THE BOARD RECOMMENDS THAT: Effective January 1, 1970, the fees for attendance at the residential conservation field centres be: $7.00 per student per day for 5 -day periods $3.00 per student per day for less than 5 -day periods. CARRIED UNANIMOUSLY; BLACK CREEK PIONEER VILLAGE CHARGES AND COSTS EDUCATIONAL PROGRAMME As directed by Meeting #5/69 of the Authority, a report on charges and costs at Black Creek Pioneer Village was presented. The matter was discussed at length. Res. #15 Moved by: A.H. Cowling Seconded by: Mrs. G. deGuerre THE BOARD RECOMMENDS THAT: WHEREAS the educational programmes at Black Creek Pioneer Village are considered a valuable educational experience by approximately 60,000 school children and teacher college students annually; WHEREAS visitations to the Black Creek Pioneer Village by school classes are from much of southern Ontario as are visitations to other educational projects in Metropolitan Toronto; WHEREAS additional funds are required in order to operate the educational programmes in 1970; and WHEREAS the Province provides grants to other similar educational projects to provide low cost programmes; THEREFORE BE IT RECOMMENDED THAT: The Executive Committee of The Metropolitan Toronto and Region Conservation Authority be requested to study the financing of the educational programmes at Black Creek Pioneer Village and to consider requesting the Province of Ontario to provide a grant to sustain the educational programmes. CARRIED UNANIMOUSLY; BLACK CREEK PIONEER VILLAGE PROMOTIONAL STUDY A communication was presented advising that at Meeting #1/69 of the Information & Education Advisory Board a resolution was adopted appointing a Committee to study additional or alternative methods of promoting the Black Creek Pioneer Village, and further advising that the Committee had held two meetings in connection with this matter and is prepared to make certain interim recommendations. Res. 16 Moved by: W. Leavens Seconded by: Dr. W.M. Tovell RESOLVED THAT: The reports of meetings of the Committee appointed to review alternative proposals for promoting the Black Creek Pioneer Village be received and appended as Schedule "A" of these Minutes; and further -3- G -24 THE BOARD RECOMMENDS THAT: The Executive Committee seek a meeting with the Minister of Tourism and Information for the purpose of obtaining additional assistance in making Black Creek Pioneer Village known to tourists in Canada and the United States. CARRIED UNANIMOUSLY; ADJOURNMENT On Motion, the Meeting adjourned at 5:35 p.m., October 6. Mrs. F. Gell F.L. Lunn Chairman Secretary- Treasurer SCHEDULE ''A" G -25 Summary of Study of Additional or Alternative Methods of Promoting Eck Creek Pioneer Village To facilitate the study of additional or alternative methods of promoting the Flack Creek Pioneer Village, a number of persons who specialize in the field of publicity and promotion and who are also quite familiar with Flack Creek were invited to two meetings to review the existing publicity and promotion programme and to propose new ideas for promotion. The reports of both meetings are attached along with the Visitors' Survey, 1969. In a review of the present Authority promotion programme, there was no suggestion that any of the present programmes were ineffective or should be discontinued. The group made a number of suggestions both for special events and promotion programmes which must be carefully evaluated as to their effectiveness, staff requirements and budget to implement. Some recommendations have already been acted on; for example, the Authority has indicated its support for the Toronto Festival, made available bumper stickers free to all visitors, conducted a Visitors' Survey during the past summer and included more of the ethnic press on its press release last. It is suggested that the other ideas discussed should be studied and a number incorporated as part of the 1970 Information and Education Programme. It is proposed that the 1970 Information and Education Programme be presented to the Information and Education Advisory Foard at their regular meeting on Thursday, December 4th. Also at this meeting the Board will be considering the 1970 budget estimates. It is apparent that the greatest opportunity the Authority has, in addition to the present programme to promote Black Creek Pioneer Village, is to seek the co- operation of the receitly formed Tourist Department of the Convention and Tourist Bureau of Metropolitan Toronto and the Ontario Department of Tourism and Information. I would anticipate that if the Authority were able to supply sufficient brochures, photographs, display materials, etc. that these organizations according to their terms of reference would make the Black Creek Pioneer Village known to tens of millions of people across Canada, the United States and beyond. The staff feels that promotion of this type is required in order to increase attendance and are convinced that it is not within the scope of the Authority to promote the Village much beyond the region of jurisdiction of the Metropolitan Toronto and Region Conservation Authority without the assistance of the Province and the Convention and Tourist E'ureau. It is believed that the Authority has a close and effective liaison with the Convention and Tourist Bureau of Metropolitan Toronto as the Authority has been a member of the Bureau for a number of years and is represented both on the Board of Directors and on the Executive Committee. There has, however, been some difficulty in establishing a close liaison and co- operation with the Ontario Department of Tourism and Information. RECOMMENDATION That the Executive seek a meeting with the Minister of Tourism and Information for the purpose of obtaining additional assistance in making Flack Creek Pioneer Village known to tourists in Canada and the United States. T. E. Barber, Administrator, Information and Education Division. Cbtober 6th, 1969 REPORT OF MEETING of COMMITTEE APPOINTED TO REVIEW ALTERNATIVE METHODS OF PROMOTING THE BLACK CREEK PIONEER VILLAGE G -26 At Meeting #1/69 of the Information and Education Advisory Board the following resolution was adopted: 'Promotion of the Black Creek Pioneer Ville.; Res , f7 Moved by: A. H. Cowling Seconded by: Mrs. G. deGuerre RESOLVED THAT: Messrs. T. E. Barber and J. Grimshaw form a Committee to study additional or alternative methods of promoting the Black Creek Pioneer Village in order to sustain and increase attendance at the Village. CARRIED UNANIMOUSLY The Committee met at the Toronto Board of Trade Country Club, Woodbridge on Friday, May 30, 1969 at 10:00 a.m. PRESENT WERE: Committee Chairman Committee Members M.T.R.C.A. Staff ABSENT WERE: W. Leavens M. James J. M. Redditt J. Hughes K. G. Higgs W. A. McLean T. E. Barber Mrs. M. Whitley J. Grimshaw Committee Member A. Venn £Lr. Higgs outlined the purpose of the meeting was to discuss and plan a promotion programme to sustain and increase visitations at the Village in the next five years with a proposed increase of 50,000 visitations to meet increasing operational costs. Mr. Barber reviewed some of the current publicity and public relations programmes being carried out by the Authority. The Committee discussed the publicity and promotion programme at the Village as follows: - Consider opening the Village to the public in the winter months. It was stated that operating costs would be very high due to staffing, cleaning, heating, maintenance of floors and snow removal. It was suggested that facts and figures be obtained from other Villages open during the winter months. -It was noted that attendance is highest on Sundays in the Village. It was felt more July and August week-day and Saturday visitations were needed and extra efforts should be put forth to accomplish this. -While continuing with the fall Pennsylvania German Festival, an early promotional event is essential i.e. May Day or May Pole Festival. -- Create special week -day events during July and August as opposed to current weekend only programmes might prove more satisfactory. - Groups such as Women9s Institutes, P.R. Society should be invited to use the Village for meetings, luncheons, conventions, etc. through .,he week, and a reduced rate might be arranged. Town Hall now available for groups up to 100 persons. G -27 -2- - Groups such as Women's Institutes, P.R. Scciety should be invited to use the Village for meetings, luncheons, conventions, etc. through the week, and a reduced rate might be arranged. Town Hall now available for groups up to 100 persons. -The Authority's policy of no paid advertising was considered satisfactory However, publicity through sponsored billboards, placemats, T.T.C. cards, roadside signs were thought to be very desirable particularly at border crossing points. Possible sponsors were discussed. -Gray Line, Gray Coach and T.T.C. should be contacted re: including Black Creek Pioneer Village on their tour itinerary. - Transport oxen, or medicine man wagon to various plazas or the City Hall Square for out of the Village" promotion and have an attractive girl to distribute brochures. - Photograph of out of town groups visiting the Village and send photographic captions and stories to their local newspapers. -John Grimshaw to invite John Fisher to tour Village and make suggestions for promotion. -Free passes to the staff of hotels (desk clerks, bell hops, etc., taxi drivers, rent -a -car staff) to promote goodwill and their recommendations to their customers to visit the Village. C.T.B. are considering making, up books of such tickets includinz the Village. - Project films on Village at plazas and Shopping Plazas on Sundays. -The Dalziel Barn is being neglected, a wagon ride to the Barn should start at the crossroads and a sign should be erected at the pole gate stating there is a wagon ride to the Museum. - Brochuresshould be available at the Highway Service Centres. -The full name of Black Creek Pioneer Village should be used on all promotion and become a distinctive symbol. A Number of Special Events Were Suggested - Fashion Shows -- Comparing fashions of yesteryear and today. -A Corn Roast for the press -- Toronto Men's Press Club. - Flea Market, Clothes Line Art Shows or Antique Fair on regular basis. - Cquare Dancing groups to be invited to put on shows. -Ox Roast. - Weddings in Fisherville Church. -Miles for Millions type of walk ending at Village. - Kite Flying Competition. - Canadian Old Tyme Fiddlers. Consider possbilitilies of Don Messer. - Release baloons at Village Openings. The Committee Recommends That: 1. Bumper stickers now being sold in the Gift Shop should be offered to those visitors who may wish to attach them to their car bumpers. Small flags for car aerials should be considered as they are often less objectionalbe to the car owner in view of the difficulty of removing car stickers. -3- G -2g 2. A recommendation from the Authority be made encouraging the Toronto Festival and that part of this Festival feature Metropolitan Toronto Historical Sites. 3. A survey be conducted in consultation with the Travel Research Branch of the Department of Tourism and Information to obtain data on visitors to the Village. 4. Minutes of the Committee meeting be written and distributed and that the Committee meet again. G -29 REPORT OF MEETING of COMMITTEE APPOINTED TO REVIEW ALTERNATIVE METHODS OF PROMOTING THE BLACK CREEK PIONEER VILLAGE The Committee met in the Town Hall, Black Creek Pioneer Village on Friday, September 26, 1969 at 10 :00 a.m. PRESENT WERE Committee Chairman Committee Members M. T. R. C. A. Staff ABSENT WERE Committee Member W. Leavens J. M. Redditt D. H. Hughes K. G. Higgs W. A. McLean R. Cooper T. E. Barber Mrs. M. Whitley J. Grimshaw A. Venn M. James F. Boyer MINUTES Minutes of the previous meeting were reviewed and it was reported that: - Bumper stickers were now being offered to visitors who might wish to attach them to their bumpers - The Visitors Survey at Black Creek has been carried out with the co- operation of the Travel Research Branch of the Department of Tourism and Information - Mr. John Fisher is interested in visiting the Village, and making suggestions for promotion - Most other museums similar to Black Creek Pioneer Village have only a seasonal operation - usually not open in winter months. It was noted, however, that the bar -room at the Half Way House was open during the winter months last year to serve hot mulled cider to winter visitors - To increase attendance at the Village through the week, special groups should be invited, -it was noted two groups were booked at the moment to use Village facilities - Sight - seeing buses be approached to include Black Creek on their tours The Committee discussed the publicity and promotion at the Black Creek Pioneer Village as follows: Visitor's Survey (a) (b) (c) that more publicity be directed towards the ethnic resident that further surveys be conducted especially to determine repeat visitations It was also noted that tourist visitations are lower in Metropolitan Toronto in 1969 and higher outside Metro G -3 0 Information and Promotion Program - Ontario Dea artment of Tourism and Information It was suggested that: (a) the members of Parliament be contacted to inform them of lack of publicity by the Department (b) the Authority meet with the Minister of Tourism and Information to seek greater assistance in promoting Black Creek Pioneer Village; especially in U.S.A. Information and Promotion Program - Tourist Department of the Convention Tourist Bureau of Metro olitan Toronto It was reported that Metropolitan Council had in September 1969, approved in principal "The Proposal for the Development of Tourism presented to the Excutive Committee of the Municipality of Metropolitan Toronto." The eight point proposal outlines a comprehensive marketin for Tourism for Metro Toronto including: g plan - literature - advertising - public relations - audio visual - information services - package tours - special events - hospitality It is further noted that the Council have $14,000 in 1969 and propose a $347,065 budgvetine1970btogimplement this program. Information and Promotion Program - MetropolitanToronto and Re ion Consery tion Authority - large location map erected near the entrance, giving prior to entrance of Village information a guide to welcome visitors and give a briefing movie or slide show was also suggested - link future promotion at Village with John Graves Simcoe - higher quality photos, considered professional, for distributio in Canada and U.S.A. - press and other media reception at Half Way House - Sandwich Board Advertising - feature articles for magazines - invite photography course students attending local colleges to use Black Creek Pioneer Village - emphasize changes in Black Creek Pioneer Village n )/e1ropo/ia n oPonfo un \ ;, onniOnla Pi on, M G -31 Information & Education Advisory Board Thursday- December -!. -1969 #1+/69 The Information & Education Advisory Board met in the Board Room, 17 Mill Street on Thursday, December 1+, 1969, commencing at 2:00 p.m. PRESENT WERE Chairman Vice - Chairman Members Chairman of the Authority Public Relations Consultant Secretary- Treasurer Director of Operations Adm. - I & E Division Tech. Asst . - Information I&E ABSENT WERE Members MINUTES The Minutes Res. #17 Mrs. F. Gell Dr. W.M. Tovell J.D. Coats A.H. Cowling A.H. Davis Mrs. G. deGuerre B. Harrison D. Melnik Mrs. E. Nealson C.R. Purcell Mrs. J.D. Reid Dr. G. Ross Lord J. Grimshaw F.L. Lunn K.G. Higgs T.E. Barber Mrs. M. Whitley G. Henderson W. Leavens Mrs. M.A. Reid F.A. Wade J.R. Williams of Meeting #3/69 were presented. Moved by: Seconded by: RESOLVED THAT: The Minutes of adopted as if read. STAFF PROGRESS REPORT A.H. Cowling Mrs. E. Nealson Meeting #3/69, as presented, be CARRIED UNANIMOUSLY; Mr. Barber presented a Staff Progress Report, including a Statistical Summary of the various Education Programmes for 1969 and 1970. Res. #1S Moved by: Seconded by: Mrs. E. Nealson J.D. Coats RESOLVED THAT: The Staff Progress Report, together with the Statistical Summary of Education Programmes for 1969 and 1970, received and filed. be CARRIED UNANIMOUSLY; REPORT OF PUBLIC RELATIONS CONSULTANT Mr. Grimshaw presented the report of the Ontario Editorial Bureau for the period to date. G -32 -2- Res. #19 Moved by: A.H. Cowling Seconded by: C.R. Purcell RESOLVED THAT: The Report of the Public Relations Consultant be received and filed. CARRIED UNANIMOUSLY; 1970 INFORMATION & EDUCATION PROGRAMME A Staff Report was presented recommending the 1970 Information and Education Programme. Res. #20 Moved by: Seconded by: J.D. Coats A.H. Davis RESOLVED THAT: The proposed 1970 Information & Education Programme, as presented by the Staff, be received and appended as Schedule "A" of these Minutes; and further THE BOARD RECOMMENDS THAT: The proposed 1970 Information & Education Programme, as appended as Schedule "A" of these Minutes, be approved for 1970. WEEKEND PROGRAMME COLD CREEK FIELD CENTRE AND PIONEER CRAFT PROGRAMME CARRIED UNANIMOUSLY; A Staff Report was presented with regard to the experimental Weekend Programme at Cold Creek Conservation Field Centre and the Pioneer Craft Programme. Res. #21 Moved by: Dr. W.M. Tovell Seconded by: Mrs. G. deGuerre RESOLVED THAT: The Weekend Programme at Cold Creek Conservation Field Centre be continued on an experimental basis. CARRIED UNANIMOUSLY; 1970 PRELIMINARY BUDGET ESTIMATES The 1970 Preliminary Budget Estimates for 1970 were presented by Mr. Barber. Res. #22 Moved by: Mrs. G. deGuerre Seconded by: D. Melnik RESOLVED THAT: The preliminary budget estimates for 1970, as presented by the Staff, be received; and further THE BOARD RECOMMENDS THAT: The preliminary budget estimates for 1970, as set forth herein, be recommended for consideration in the 1970 Budget of the Authority: A -111 Advertising A -112 Public Relations Consultant and general expenses A -113 Publications and General - Promotional brochure - Directory - General Printing - Wall maps - Conservation Area maps - "Conservation in Action" (3 issues) A -111 A -115 A -116 Printing: $ 7,000.00 500.00 3,000.00 2,000.00 2,000.00 Tours and Special Days Educational Programmes Photography 2,400.00 $ 200.00 8,500.00 16,900.00 2,500.00 81,100.00 2,000.00 -3- G-33 A -117 Exhibits A -118 Motion picture programme A -119 Press clipping service A -120 Promotional contingencies ADJOURNMENT $ 1,000.00 800.00 350.00 600.00 $ 113,950.00 CARRIED UNANIMOUSLY; On Motion, the Meeting adjourned at 4:30 p.m., December 4. Mrs. F. Gell F.L. Lunn Chairman Secretary- Treasurer G-34 SCHEDULE "A" 1970 INFORMATION & EDUCATION PROGRAMME SECTION I (A) CONSERVATION AREAS (1) Distribution of brochures: - 50,000 winter programmes - 150,000 summer programmes - 10,000 family camping - 12,000 Cold Creek Conservation Area (2) Distribution of Public Service radio and TV announcements: - 4 winter TV films to 4 TV stations - 4 summer TV films to 5 TV stations - 3 winter radio promotions to 10 radio stations - 3 summer radio promotions to 12 radio stations (3) Radio and TV interviews (L.) News releases (some emphasis on Claireville) (5) Exhibits - Canadian National Sportsments Show - Libraries, etc. (6) Lectures, slide and movie showings (7) Road signs (B) BLACK CREEK PIONEER VILLAGE (1) Distribution of brochures: - 200,000 Black Creek Pioneer Village (outside Metro region) - 100,000 Guide Map (at Black Creek) - 100,000 Dodgers - 1,000 Posters - 10,000 Photo Contest (2) Distribution of Public Service radio & TV announcements: - 2 winter TV films to 4 TV stations - 3 summer TV films to 5 TV stations - 3 winter radio promotions to 10 radio stations - 2 summer radio promotions to 12 radio stations (3) Radio and TV interviews (2+) News Releases: - emphasize changes at Black Creek Pioneer Village - aim at ethnic groups (5) Exhibits: - Skylon, Niagara Falls - Libraries, etc. (6) Lectures, slide and movie showings (7) Road signs (S') Letters of invitation to groups such as conventions; Encourage small groups such as Service Clubs to use Half Way House Restaurant; (9) Seek the co- operation of, and work closely with, Ontario Department of Tourism & Information, the Convention Tourist Bureau, Canadian Travel Bureau and companies, to be included in their literature and provide Authority literature for their distribution; -2- G -35 (10) Preparation of feature articles for magazines and newspapers; (11) Invite students from universities, colleges and schools for photography and painting; (12) Support and encourage historical theme in the Toronto Festival; (13) Attempt to have bumper stickers more effectively used; (14) Invite sight- seeing buses and promote reduced group admission rates; (15) Feature Black Creek Pioneer Village symbol on brochures (oxen); (16) Girls in pioneer costume to distribute handbills in shopping plazas prior to Village opening; (17) Use public service billboards; (1$) Invite John Fisher to make recommendations on promotion of Black Creek Pioneer Village; (19) Conduct further survey to obtain data on visitors; (C) FLOOD CONTROL & WATER CONSERVATION (1) Distribution of brochures- project brochures, such as Claireville Dam and Reservoir, Milne Dam and Reservoir, Stouffville Dam and Reservoir; (2) Radio and TV interviews; (3) News releases - emphasis on regional programme; (4) Feature articles - some with emphasis on pollution control; (5) Distribution'and sale of movie "Flood Control and Water Conservation "; (6) Lectures and slide showings (7) All -day seminar for municipal officials (Flood Control); (D) REFORESTATION AND LAND USE (1) Distribution of brochures- Conservation Assistance Programme; (2) News releases (3) Signs on demonstration areas (4) Lectures and slide talks, especially to rural ratepayer groups; (5) Radio and TV interviews; (6) Feature articles - weekly newspapers, illustrating a specific project by Authority on private land; (E) CONSERVATION EDUCATION (1) Distribution of brochures: - 50,000 Conservation Calendars of "Events" - 1,000 Conservation Education Programmes - 15,000 Albion Hills, Cold Creek, Claremont Conservation Field Centres - 5,000 Maple Syrup - 4,000 Pioneer Life Programme G -36 -3- (2) Letters of invitation to individual Schools or Boards of Education; (3) News releases; (L.) Radio and TV interviews (5) (6) (7) Teacher tours; Loan of slide sets and movies; Paid advertising student summer programme, Albion Hills and Claremont Conservation Field Centres; (F) GENERAL Conservation in Action (3 issues) Authority directory; Help Preserve Our Heritage (distribution) Enlarge conservation calendar to include facts about Conservation Authority; (5) Authority signs on all lands owned by the Authority; (6) Information Kit forwarded to all elected (Municipal, Boards of Education, Provinci (7) (g) (9) representatives al, Federal); Toronto and oil Conservation Society of America, Conservation Week and at- ionists, etc.; Obtain additional casual staff to work in section; (10) Printing of approximately 1,000 wall maps Metropolitan Toronto and Region Conservat SECTION II PUBLIC RELATIONS - make at least one visit to all local media during 1970; - provide buffet luncheon for all Citizens of Black Creek Pioneer Village; - Communications Media Party - a dinner for press, radio and TV at the Half Way House restaurant, Black Creek Pioneer Village; - Official opening of Town Hall - Spring -1970 - to feature mock trial; - Official public opening of Claireville Conservation Area Spring -1970; - Tour for Authority Members, representatives of Boards of Education, Municipalities, Provincial and Federal Members; - Maple Syrup Day - invitations to include Authority Members, Authority Staff, elected representatives of Municipal Councils, Boards of Education and Provincial and Federal representatives from Authority area; - Official Opening - Claremont Conservation Field Centre; -4- G -37 SECTION III CONSERVATION EDUCATION (A) CONTINUING PROGRAMMES - Albion Hills Conservation Field Centre - Claremont Conservation Field Centre - Cold Creek Conservation Field Centre - Young Outdoorsman's Programme - Black Creek Pioneer Village - Tours & Pioneer Life Programme - Nature Trails (a) Scheduled (b) Arranged (c) Half -day - Watershed Tours - Maple Syrup Demonstration (a) Public (Bruce's Mill) (b) Student (Bruce's Mill & Albion Hills) - Claireville Dam (a) Student (b) Public (B) SPECIAL EVENTS CONSERVATION AREAS (1) Regular Interpretive Programme (a) Regular Hikes Saturdays May 9 to Jun 20 2pm & 3:30pm Albion Hill: Sep 12 to Sep 26 Boyd Bruce's Mil Sundays May 10 to Jun 1L1 2pm & 3:30pm Glen Haffy Sundays May 10 to Jun 2$ 2pm & 3:30pm Albion Hill, Sep 12 to Oct 25 2pm Boyd Bruce's Mil Sundays May 10 to Jun 2$ 2pm Greenwood Sep 12 to Oct 25 Sundays May 10 to Jun 28 4pm Claremont Sep 12 to Oct 25 Saturdays Apr L. to Nov 7 various times Cold Creek Sundays Apr 5 to Nov 8 various times Cold Creek NOTE: Where a special hike is scheduled for an area, it will take the place of the regular hikes for that day. (b) Sundays May 17 to Oct 11 Tours of Mill Bruce's Mil (c) Saturdays Jun 6 to Sep 5 Tours of Albion House Albion Hill Sundays Jun 7 to Oct 17 Tours of Albion House Albion Hill (d) Weekends May 23 to Sep 5 Camping Albion Hill G-38 -5- (2) Special Programmes Jan 11 Five Mile Hike Feb 15 Five Mile Hike Mid- March- Mid -April Maple Syrup Demo Apr 19 Open House May 3 May 9 May 2l. May 31 Jun 7 Jun 7 Jun 1L4. Jun 21 Sep 13 Sep 20 Sep 20 Oct 4 Oct 1+ Oct 11 Oct 1$ Oct 25 Nov 1 Nov 8 Five Mile Hike Tour for Conservat- ion Assistance Programme Find Your Way Hike Open House Albion Hills Field Centre Breakfast & Hike Open House Claremont Field Centre Three -Mile Hike Four -Mile Hike Three -Mile Hike Tour of Claireville Conservation Area Forestry Tour Colour Tour Colour Tour Automobile Colour Tour Changing Pattern of Humber River Parks & Conservat- ion Hike Five -Mile Hike Open House at Claireville Dam 10:30am 10:30am loam -L.pm 1pm -5pm 10:30am 10:3 Oam -3pm 1pm -5pm $'am 2pm 10am 2pm 10:30am 10:30am 2pm 2pm Start 10:30am 1pm -5pm Boyd Boyd Bruce's Mill Claireville Dam Glen Haffy Palgrave Glen Haffy Albion Hills Greenwood Claremont Albion Hills Claireville Albion Hills Claireville Claremont Glen Haffy Glen Major Boyd & Greenwoc Albion Hills Highland Creek Glen Haffy Claireville