HomeMy WebLinkAboutInformation & Education Advisory Board 1968V4etropoltan Joronto and Ieeion
Conservcttion �uthoriEr�
MINUTES
G -1
Information & Education Advisory Board Thursday- March -27 -1969 #1/69
The Information & Education Advisory Board met at the Authority Board
Room, 17 Mill Street on Thursday, March 27, 1969, commencing at 4:00
p.m.
PRESENT WERE
Chairman
Vice- Chairman
Members
Authority Chairman
Public Relations Consultant
Secretary- Treasurer
Director of Operations
Adm. - I & E Division
- ABSENT WERE
Members
MINUTES
Mrs. F. Gell
Dr. W.M. Tovell
J.D. Coats
A.H. Cowling
A.H. Davis
Mrs. G. deGuerre
B. Harrison
G. Henderson
Mrs. E. Nealson
Mrs. J.D. Reid
Dr. G. Ross Lord
J. Grimshaw
F.L. Lunn
K.G. Higgs
T.E. Barber
W. Leavens
D. Melnik
C.R. Purcell
Mrs. M.A. Reid
F.A. Wade
J.R. Williams
The Minutes of Meeting #3/6$ were presented.
Res. #1 Moved by:
Seconded by:
J.D. Coats
Dr. W.M. Tovell
RESOLVED THAT: The Minutes of Meeting #3/6$, as presented, be
adopted as if read.
CARRIED UNANIMOUSLY;
CLAREMONT CONSERVATION FIELD CENTRE
Mr. Barber presented a comprehensive report on the progress of the
Claremont Conservation Field Centre.
Res. #2 Moved by:
Mrs. E. Nealson
Seconded by: Mrs. G. deGuerre
THE BOARD RECOMMENDS THAT: The plans and proposals for the Claremont
Conservation Field Centre, as presented, be approved.
CARRIED UNANIMOUSLY;
REPORT #1/69 -
CONSERVATION EDUCATION ADVISORY COMMITTEE
Dr. Tovell presented Report #1/69 of the Conservation Education
Advisory Committee.
Res. #3 Moved by:
Dr. W.M. Tovell
Seconded by: G. Henderson
G -2 -2-
RESOLVED THAT: Report #1/69 of the Conservation Education Advisory
Committee be received; and further in this connection
THE BOARD RECOMMENDS THAT: The recommendations contained in Report
#1/69 of the Conservation Education Advisory Committee, as set forth
herein, be adopted:
1. Plan 69 -5 dated March 6, 1969, for the Claremont Conservation
Field Centre, be approved; subject to necessary official
approvals;
2. The Authority enter into an agreement with the College of
Education, University of Toronto, for the accommodation of eight
student teachers per week for practice teaching at Claremont
Conservation Field Centre, for a period of five years, subject
to renewal;
3. The Claremont Conservation Field Centre be provided with five
permanent staff, as follows:
Conservation Education Supervisor = 1
Conservation Education Assistant Supervisor = 1
Instructor = 1
Matron = 1
Maintenance Staff = 1
4. The Authority adopt, in principle, the policy and programme of
the Albion Hills Conservation School at the Claremont Conservat-
ion Field Centre;
5. The Chairman of the Information and Education Advisory Board
and Staff be authorized to arrange a sod - turning ceremony for
the Claremont Conservation Field Centre, prior to the commence-
ment of construction.
ALBION HILLS CONSERVATION SCHOOL
- CHANGE OF NAME
CARRIED UNANIMOUSLY;
A communication was presented pointing out the desirability of having
uniformity of naming in connection with the Conservation Field
Centres operated by the Authority.
Res. #4 Moved by: A.H. Cowling
Seconded by: Mrs. J.D. Reid
THE BOARD RECOMMENDS THAT: The Albion Hills Conservation School be
officially re -named The Albion Hills Conservation Field Centre.
CARRIED UNANIMOUSLY;
COLD CREEK CONSERVATION FIELD CENTRE
- OPENING
Res. #5 Moved by: Mrs. G. deGuerre
Seconded by: J.D. Coats
THE BOARD RECOMMENDS THAT: The Staff be directed to make the necessary
arrangements for an Official Opening in the form of an Open House, at
the Cold Creek Conservation Field Centre on Friday, June 13, 1969,
commencing at 3:00 p.m.
CARRIED UNANIMOUSLY;
BLACK CREEK PIONEER VILLAGE - REPORT
That portion of the Black Creek Pioneer Village Report, as prepared by
the Special Committee on Black Creek Pioneer Village, which concerns
the Information & Education programme, was presented and studied in
considerable detail.
Res. #6
Moved by: Dr. W.M. Tovell
Seconded by: Mrs. J.D. Reid
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THE BOARD RECOMMENDS THAT: No changes be made in operation of the
educational programme at Black Creek Pioneer Village; and further
THAT the Staff be directed to review charges and costs regarding
the educational programme and to explore means, in 1969, of obtain-
ing additional funds (including the raising of funds; assistance
from Metro School Board; assistance from Department of Education).
CARRIED UNANIMOUSLY.
COMMITTEE TO PROMOTE
BLACK CREEK PIONEER VILLAGE
Res. #7
Moved by: A.H. Cowling
Seconded by: Mrs. G. deGuerre
RESOLVED THAT: Messrs. T.E.
to study additional or alter
Creek Pioneer Village, in or
at the Village.
Barber and J. Grimshaw form a Committee
native methods of promoting the Black
der to sustain and increase attendance
CARRIED UNANIMOUSLY;
PROPOSED CONSERVATION WEEK
A communication was presented advising that the Department of Energy
and Resources Management is designating the second week of July,
1969, as Conservation Week and has requested all Authorities to
co- operate.
Res. ##8
Moved by: B. Harrison
Seconded by: A.H. Davis
THE BOARD RECOMMENDS THAT: The Metropolitan Toronto and Region
Conservation Authority co- operate with the Department of Energy and
Resources Management in the promotion of Conservation Week, planned
to be held the second week of July, 1969.
CARRIED UNANIMOUSLY;
PROGRESS REPORTS
Mr. Barber and Mr. Grimshaw, in turn, presented Progress Reports for
the period December -1968 to March -1969.
ADJOURNMENT
On Motion, the Meeting adjourned at 6:30 p.m., March 27.
Mrs. F. Gell F.L. Lunn
Chairman Secretary - Treasurer
Metropolitan, ffJ001t0 and Ieeion
Con�ervation -Authority
1VlINUTES
G -5
Information & Education Advisory Board Thursday - October -10 -196$ #2/65
The Information and Education Advisory Board met at the Cold Creek
Conservation Field Centre on Thursday, October 10, 1965, commencing
at 4:00 p.m.
PRESENT WERE
Chairman
Vic e- Chairman
Members
Authority Chairman
Chairman, Humber Valley A.B.
Secretary - Treasurer
Director of. Operations
Adm. - I. & E. Division
Staff of Albion Hills Conservat
Cold Creek Conservation Field C
Public Relations Consultant
ABSENT WERE
Members
MINUTES
The Minutes of Meeting #1/65 were
Res. #9
Moved by:
Seconded by:
RESOLVED THAT: The Minutes of Meeting
adopted as if read.
Mrs. F. Gell
Dr. W.M. Tovell
J.D. Coats
A.H. Cowling
Mrs. G. DeGuerre
D. Melnik
Mrs. E. Nealson
C.R. Purcell
Mrs. J.D. Reid
Dr. G. Ross Lord
Mrs. J.A. Gardner
F.L. Lunn
K.G. Higgs
T.E. Barber
ion School and
entre
J. Grimshaw
A.H. Davis
G. Henderson
W. Leavens
F.A. Wade
presented.
J.D. Coats
Dr. W.M. Tovell
#1 /65, as presented,
STAFF PROGRESS REPORT
The Staff Progress Report was presented.
Res. #10 Moved by:
Seconded by:
RESOLVED THAT: The Staff Progress
be received and filed.
be
CARRIED UNANIMOUSLY;
Dr. G. Ross Lord
Mrs. E. Nealson
Report for the period to
REPORT OF PUBLIC RELATIONS CONSULTANT
Mr. Grimshaw presented the report of the Public
to date.
Res. #11 Moved by:
Seconded by:
dat e
CARRIED UNANIMOUSLY;
Relations
C.R. Purcell
J.D. Coats
Consultant,
RESOLVED THAT: The report of the Public Relations Consultant be
received and filed.
CARRIED UNANIMOUSLY;
G -6 -2-
MARKETING PLAN TOURISM
METRO TORONTO - INFORMATION
A Staff communication was presented in connection with the Metropolitan
Toronto Tourist Marketing Plan.
Res. #12 Moved by: Dr, W.M. Tovell
Seconded by: Mrs. J.D. Reid
RESOLVED THAT: The Report on the Metropolitan Toronto Tourist Market-
ing Plan be received, concurred in and filed.
CARRIED UNANIMOUSLY;
REPORT RE OFFICIAL OPENING - MILNE DAM
The Report of the Sub- Committee for the Official Opening of the Milne
Dam and Reservoir was presented and discussed.
Res. #13 Moved by: A.H. Cowling
Seconded by: Mrs. E. Nealson
RESOLVED THAT: The Report of the Sub- Committee for the Official
Opening of the Milne Dam and Reservoir be received and approved.
CARRIED UNANIMOUSLY;
REPORT RE COLD CREEK
CONSERVATION FIELD CENTRE
A Staff Report was presented in connection with the Cold Creek Con-
servation Field Centre.
Res. #14 Moved by:
Seconded by:
J.D. Coats
D. Melnik
RESOLVED THAT: The Staff Report on Cold Creek Conservation Field
Centre be received and filed.
METROPOLITAN REGION CONSERVATION
EDUCATION COUNCIL
CARRIED UNANIMOUSLY;
A Staff communication was presented, pointing out certain difficulties
which arise from time to time because of lack of effective liaison
between the Boards and the Authority at the senior administrative
level. The matter was discussed at some length.
Res. #15 Moved by: Dr. G. Ross Lord
Seconded by: Mrs. E. Nealson
THE BOARD RECOMMENDS THAT: The Authority sponsor a Meeting to consider
the formation of a Metropolitan Region Conservation Education Council
and that all Boards of Education in the Region be invited to send a
representative to such Meeting.
CARRIED UNANIMOUSLY;
REPORT RE CONSERVATION EDUCATION
A comprehensive report on Conservation Education in the region was
presented by the Staff and discussed at some length,
Res. #16 Moved by: Dr. G. Ross Lord
Seconded by: A.H. Cowling
RESOLVED THAT: The Report on Conservation Education in the region be
received and appended as Schedule "A" of these Minutes; and further,
THE BOARD RECOMMENDS THAT: The recommendations contained in the
Report on Conservation Education in the region, as set forth herein,
be adopted:
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(a) THAT no further consideration be given to the extension of the
Albion Hills Conservation School building;
(b) THAT a conservation field centre be established in the Claremont
Conservation Area and further in this connection -
(1) that subject to the necessary funds being available,
overnight accommodation be provided for up to 50
persons;
(ii) that the conservation field centre be designed in a
manner to provide for staging of its development, if
necessary, and
(iii) that The Metropolitan Toronto and Region Conservation
Foundation be requested to consider raising the
necessary funds for this project;
(c) THAT an additional conservation field centre be established in
the eastern section of the Authority on the completion of over-
night accommodation at Claremont Conservation Area.
CARRIED UNANIMOUSLY;
ALBION HILLS CONSERVATION SCHOOL - CREST
A Staff communication was presented advising that the design compet-
ition had been successfully completed and the prize awarded to Colleen
Norris, and recommending that a supply of crests be obtained and made
available for sale to students attending the Albion Hills Conservation
School.
Res. #17 Moved by: A.H. Cowling
Seconded by: J.D. Coats
THE BOARD RECOMMENDS THAT: The Albion Hills Conservation School
crest, as designed by Colleen Norris, be approved; and further in
this connection, that the "dresscrestembroidery company" be awarded
the contract to provide an adequate supply of the crests at a cost
not to exceed 17i each.
CARRIED UNANIMOUSLY;
CANADIAN NATIONAL SPORTSMEN'S SHOW
SPACE
Res. #1$ Moved by: C.R. Purcell
Seconded by: Mrs, E. Nealson
THE BOARD RECOMMENDS THAT: The Authority contract for exhibit space
at the Canadian National Sportsmen's Show in the spring of 1969, on
the same basis as in 1968.
CARRIED UNANIMOUSLY;
PIONEER VILLAGE BROCHURES
A communication was presented from Mayor J.D. Service, Borough of
North York, making certain suggestions in connection with future
brochures promoting the Black Creek Pioneer Village.
Res. #19 Moved by: A.H. Cowling
Seconded by: C.R. Purcell
RESOLVED THAT: Mayor J.D. Service, Borough of North York, be thanked
for his letter and advised that his suggestions will be taken into
consideration for future printings of promotional brochures for the
Black Creek Pioneer Village.
CARRIED UNANIMOUSLY;
G -$ -4-
PIONEER LIFE AND CRAFT PROGRAMME
A Staff communication was presented recommending that during the re-
construction of the Snider Workshop the attached small Blacksmith's
Shop be built on to the Snider Workshop by the Staff.
Res. #20
Moved by C.R. Purcell
Seconded by:
Mrs, J.D. Reid
THE BOARD RECOMMENDS THAT: The pioneer life
facilities for boys be extended by providing
attached to the Snider Workshop, Black Creek
structed by the Staff.
OPENING - COLD CREEK
CONSERVATION FIELD CENTRE
and craft programme
a blacksmith's shop,
Pioneer Village, con-
CARRIED UNANIMOUSLY;
Res. #21 Moved by: A.H. Cowling
Seconded by: Dr. W.M. Tovell
THE BOARD RECOMMENDS THAT: An informal "opening" of the Cold Creek
Conservation Field Centre be held at an appropriate time; and further
in this connection, that the Chairman of this Board be Chairman of a
Committee to make the necessary arrangements and that the Committee
be given power to act. CARRIED UNANIMOUSLY;
ADJOURNMENT
On Motion, the Meeting adjourned at 6:30 p,m., October 10.
Mrs. F. Gell F.L. Lunn
Chairman Secretary- Treasurer
SCHEDULE "A" G -9
To: Chairman and Members, Information & Education Advisory Board
Re: Conservation Education
Purpose of Report
The purpose of this report is to examine developments in outdoor education
and to recommend a conservation education plan for the Authority,
Introduction
Prior to 1960, the Authority recognized the need for and the advantages of
conservation education in its total resource management programme. Con-
servation education programmes were offered in any form that was requested
or acceptable to any group or individual, e.g,, competitions - scrap book,
photo, essay, quizzes; illustrated classroom lectures; distribution of
brochures; movies and slide sets; and conducting of nature trails and a
three -day camp school. While all of the above programmes had merit, it
soon became evident that those programmes which took boys and girls into
the out -of -doors were the most successful in developing attitudes with a
deep understanding, enthusiasm and concern for the countryside and the
renewable natural resources.
Based on this experience, the Authority began looking to its increasing
number of Conservation Areas as outdoor classrooms. Every project was
examined from the point of view of conservation education. Programmes
were developed, staff hired and invitations to participate were forwarded to
local school boards and other groups, The ten outdoor programmes
currently offered by the Authority became successful overnight. From the
educational point of view, they were real and valuable firsthand experiences
illustrating the principles learned in the classroom. From the Authority's
point of view, the programmes are providing a deep understanding of
conservation to tens of thousands of school children and adults annually,
In the short term, they are providing a great deal of publicity to the
Authority and are having an immeasurable effect in promoting many
Conservation Areas and their facilities. While all ten programmes have
been valuable, the Albion Hills Conservation School must be singled out as
the programme which has captured the imagination and enthusiasm of
students, parents, educators and news media. It is the extension of this
programme that should receive the highest priority. Now in its 6th year of
operation it has gone beyond the experimental stage to a well established
and necessary educational facility.
The Albion Hills Conservation School was established for many reasons.
The primary objective, however, was to demonstrate to educators the value
of outdoor education with the hope that many more similar projects would be
developed. This has happened and is happening. Many projects, both
in the Toronto area and throughout Ontario, are the direct result of those
who have at one time participated in or visited the Albion Hills Conservation
School. Having demonstrated the value of this type of education, the School
must now assume its ultimate role - that of conservation education - and
offer a programme which illustrates man9s need and dependence on his
environment for its products: food, fuel, fibre, recreation, and aesthetic
value. The most important concept to be illustrated is man's need to
manipulate the environment to achieve his objects,
Demand
The demand for weeks and week -ends at Albion Hills has been beyond capacity
and increasing annually. For example, week-end requests for use of the
School have been consistently approximately twice the number available,
G -10 -2-
Demand from boards of education for the five -day programme has been
beyond capacity, but is curtailed as all boards in the region know the
capacity of the School, realize what they might expect as their share of
the programme and make their requests on this basis. It is obvious
that there would be no difficulty in full use of an additional conservation
school.
Teacher Training
The Albion Hills Conservation School has contributed a great deal to
teacher training in Ontario by accommodating four student teachers each
week throughout the school academic year, hosting many teacher week -end
workshops and more recently providing a site for an outdoor option in the
summer school programmes operated by the Department of Education and
the College of Education. Any future school should continue this pro-
gramme of giving priority to leadership training by accommodating student
teachers during the week, encouraging teacher workshops and providing
facilities for summer programmes. The basic programme, however, at
Albion Hills Conservation School and at any future school operated by the
Authority should remain as conservation education for the youth of the
Metropolitan Toronto and Region.
Location
The Claremont Conservation Area was recommended as a suitable site for
a conservation field centre, There is sufficient area and adequate
facilities for an in- residence programme.
Estimates
A. To extend Albion Hills Conservation School to accommodate two classes:
B.
6,000 square feet @ $30.00 per square foot
Modifications to present building
Additional furnishings and equipment
Note: Estimate is based on actual price per square
foot in 1963 and converted to 1969 costs.
To construct a conservation field centre for one class
(Stage 1) and for overnight accommodation (Stage 11):
$1$0,000
30,000
5,000
$215,000
1. John Wheelwright Ltdo(armco)
Stage
Stage
Total
Stage 11 in one operation
2, Pan -Abode
,00
,00
,00
000
for day use
1 $ 75,157.00
11 127,397 00
$202,554.00
Stage 1
Stage 11
Total
Stage 11 in one operation
3, Cee -der log
Total
Stage
Stage 1
Stage 11
11 in one operation
4. Cee -der log based on actual costs of
building and equipment, Cold Creek
Stage 1
Stage 11
Total
5, Pan -Abode based on actual costs at
Cedar Glen Camp
Total
Stage
Stage
$197,554.00
$ 45,000,00
95,00000
$140,000000
1 $ 45,000.00
11 $6,000000
$131,000,00
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Note: Cost estimates include building constructed with
services, including furniture and equipment.
Cost estimates do not include water, hydro and
access road to site.
Financing
A. Capital
It is recommended that the capital costs be provided by the Authority
on the same basis as the Cold Creek Conservation Field Centre.
B. Operations
It is recommended that operations be financed on the same basis as
the Albion Hills Conservation School and the Cold Creek Conservation
Field Centre; that is, that user fees be charged to offset operation
and maintenance costs.
RECOMMENDATIONS
IT IS RECOMMENDED
1. THAT no further consideration be given to the extension of the Albion
Hills Conservation School building.
2. THAT a conservation field centre be established in the Claremont
Conservation Area and further in this connection
(a) that subject to the necessary funds being available,
overnight accommodation be provided for up to 50 persons,
(b) that the conservation field centre be designed in a manner
to provide for staging of its development, if necessary,
and
(c) that the Metropolitan Toronto and Region Conservation Found-
ation be requested to consider raising the necessary funds
for this project.
3. THAT an additional conservation field centre be established in the
eastern section of the Authority on the completion of overnight
accommodation at Claremont Conservation Area.
T.E. Barber, Administrator
Information and Education Division
October 2, 1968
/pl
Metropolitan, Joronto and IQeion G_,.z
Con3erucaion ...Authority
MINUTES
Information & Education Advisory Board Wed - Nov -27 -1968 #3/68
The Information and Education Advisory Board met in the Staff Room of
the Craft Building, Black Creek Pioneer Village on Wednesday, November
27, 1968, commencing at 1.:00 p.m.
PRESENT WERE
Chairman
Vice- Chairman
Members
Chairman of the Authority
Public Relations Consultant
Secretary- Treasurer
Director of Operations
Adm. - I. & E. Division
ABSENT WERE
Members
MINUTES
Mrs. F. Gell
Dr. W.M. Tovell
J.D. Coats
A.H. Cowling
A.H. Davis
Mrs. G. DeGuerre
G. Henderson
D. Melnik
C.R. Purcell
Mrs. J.D. Reid
F.A. Wade
Dr. G. Ross Lord
J. Grimshaw
F.L. Lunn
K.G. Higgs
T.E. Barber
W. Leavens
Mrs. E. Nealson
The Minutes of Meeting ##2/68 were presented.
Res. #22
Moved by:
Seconded by:
A.H. Cowling
Mrs. G. DeGuerre
RESOLVED THAT: The Minutes of Meeting #2/68, as presented, be
adopted as if read.
CARRIED UNANIMOUSLY;
STAFF PROGRESS REPORT
The Staff Progress Report was presented-by Mr. Barber.
Res. #23 Moved by:
Seconded by:
F.A. Wade
G. Henderson
RESOLVED THAT: The Staff Progress Report of the Information and
Education programme to the present date be received and filed.
CARRIED UNANIMOUSLY;
REPORT OF PUBLIC RELATIONS CONSULTANT
Mr. Grimshaw presented the report of the Ontario Editorial Bureau
for the period to November 27, 1968.
Res. ##214. Moved by: Dr. G. Ross Lord
Seconded by: A.H. Cowling
RESOLVED THAT: The report of the Public Relations Consultant be
received and filed.
CARRIED UNANIMOUSLY;
G -13 -2-
VOTE OF THANKS RE
SNIDER BLACKSMITH SHOP
Res. #25 Moved by
Seconded by:
Mrs. G. DeGaerre
A.H. Davis
RESOLVED THAT: The Chairman be requested to tender a vote of thanks
to the Snider Family for their generosity in making possible the
acquisition of the Snider Blacksmith Shop for the Pioneer Craft
Programme -
CARRIED UNANIMOUSLY;
BROCHURE INFORMATION - 1969'
The Staff presented, for the information of the Board, brochures
proposed to be produced in 1969.
Res. #26 Moved by: Dr. W.M. Tovell
Seconded by: F.A. Wade
RESOLVED THAT: The staff information with regard to proposed
brochures for 1969 be approved and filed. CARRIED UNANIMOUSLY;
PROPOSED I. & E. PROGRAMME - 1969
The Staff presented a report on the proposed programme for 1969 for
the Information & Education Division.
Res. #27 Moved by: Mrs. G. DeGuer; e
Seconded by: G. Henderson
RESOLVED THAT: The proposed Information & Education 1969 Programme
be received and appended as Schedule aA" of these Minutes; and
THE BOARD RECOMMENDS
Education Programme,
Meeting #3/6$ of the
approved.
THAT: The proposed-1969 Information and
as appended as Schedule "A" of the Minutes of
Information & Education Advisory Board, be
CARRIED UNANIMOUSLY;
WEEKEND PROGRAMME
COLD CREEK CONSERVATION FIELD CENTRE
A Staff communication was presented, suggesting that experimental
weekend programmes be carried out during 1969 at the Cold Creek
Conservation Field Centre.
Res. #28 Moved by: Dr. W.M. Tovell
Seconded by: Mrs. G. DeGuerre
THE BOARD RECOMMENDS THAT: The Staff be authorized and directed to
carry out an experimental weekend programme at Cold Creek Conservation
Field Centre during 1969, on a self - sustaining basis, and provide
progress reports to the Board during the course of�thhe year.
CARRIED
PIONEER CRAFT PROGRAMME
A Staff communication was presented recommending that a greater variety
of craft programmes be provided in 1969.
Res #29 Moved by: Mrs. J.D. Reid
Seconded by: A.H. Davis
THE BOARD RECOMMENDS THAT: The Staff be authorized and directed to
experiment with a greater variety of Pioneer Craft Programmes during
1969, on a self- sustaining basis, with a suitable advertising campaign,
and provide progress reports to the Board during the course of the
year.
CARRIED UNANIMOUSLY;
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PIONEER LIFE PROGRAMME
1969 FEES
A Staff commurlcat2on was presented advising that if the Pioneer Life
Programme is to remain self- sustaining, it is felt necessary to
Lncrease the fees in the coming year,
Res. #30
Mowed by:
Seconded by:
Dr G, Ross Lord
F.A. Wade
THE BOARD RECOMMENDS THAT: The fees for the Pioneer Life Programme
be $1.75 per student, effective January 1, 1969,
CARRIED UNANIMOUSLY;
BUDGET ESTIMATES - 1969
The proposed budget estimates for 1969 were presented and discussed
at some length.
Res. #31 Moved by: F.A. Wade
Seconded by: C.R. Purcell
RESOLVED THAT: The proposed budget estimates for 1969, as presented
by the Staff, be received; and
THE BOARD RECOMMENDS THAT: The preliminary budget estimates for 1969,
as set forth herein, be recommended for consideration in the 1969
Budget of the Authority:
A -111 Advertising $ 200.
A -112 information Consultant 7,500.
A -113 Publications & General Printing:
- Biennial Report $ 2500.
- General Printing 3000.
- Directory 500.
- Cons. Area map 1+500, 10,500.
A -11L1. Tours & Special Days 1,000.
A -115 School Programme 46,000.
A -116 Photography 2,000.
A -117 Exhibits 400.
A -llg Motion Picture Programme $00.
A -119 Press Clipping Service 350.
A -120 Promotional Contingencies 600.
Total $69,350.
CARRIED UNANIMOUSLY;
PROPOSED CONSERVATION WEEK
Dr. Lord advised the Board Members that the Committee of Conservation
Authority Chairmen, in co- operation, with the Department of Energy and
Resources Management, propose to promote a Conservation Week during
1969.
Res. #32
Moved by: Dr. G. Ross Lord
Seconded by: C.R. Purcell
RESOLVED THAT The Staff investigate ways and means by which this
Authority could co- operate in the promotion of a Conservation Week In
Ontario during 1969 and report, with recommendations, to the next
meeting of this Board,
CARRIED UNANIMOULY;
ADJOURNMENT
On Motion, the Meeting adjourned at 6:15 p.m,, November 27.
Mrs, F. Gell F.L. Lunn
Chairman Secretary- Treasurer
G -15
SCHEDULE "A"
Chairman and Members, Information and Education. Advisory Board, M. T . R .0 .4
Ze : 1969 Information and Education Programme
'he present policy of providing the public with information on the Authority and its
cavities has been effective and should be continued and expanded .
n this report, the Information and Education Programme is divided into sections as
Allows:
1. Promotion of Visitations
A. Conservation Areas
B. Black Creek Pioneer Village
2. Progress information on the Plan for Flood Control and Water Conservation
3. Promotion of Conservation Assistance Programme
4. Promotion of Educational Programmes
5. General Authority promotion
. Promotion of Visitations
The Conservation Area facilities are designed to fulfill a need for recreation largess)
within the region under the Authority's jurisdiction. Information programmes, there
fore , will be directed to media and persons within the Authority area . Black Crest
is an educational and tourist attraction and should be made known both within the
Authority area and throughout much of the world .
A. Conservation Areas
Educational programmes to be carried out in the Conservation Areas in 1969:
(1) Regular Interpretive Programme
a . Regular Hikes
Saturdays May 10 to June 21 2:00 and 3:30 p . m . Albion Hills
Sept. 6 to Sept. 27 Boyd .
Bruce's Mill
Sundays May 11 to June 22 2:00 and 3 :30 p .m . Glen Haff y
Sundays May 11 to July 6 2:00 and 3:30 p. m . Albion Hills
Boyd
Bruce's Mill
Sundays May 11 to July 6 2:00 p'. m . Greenwood
Sept. 7toOct. 19
Sundays May 11 to July 6 4:00 p . m . Claremont
Sept. 7toOct. ,.9
Saturdays April ' 5 to t ec . 13 various 'times Cold Creek
Sundays April 6 to Dec . 14 various times Cold Creek
NOTE: Where a special hike is scheduled for an Area,
it will take the place of the regular hikes for that day.
b. Sundays May 19 to Oct. 13 Tours of Bruce's Mill
c. Sundays May 19 to Oct. 1.3 Tours of Albion House Albion Hills
(pre- Confederation log house )
d. Week -ends June 1 to Sept. 15 Camping Albion Hills
e. Week -ends June 21-22 ;July 12 -13 ;Aug. 9 -10 Camping Cold Creek
(2) Special Programmes
January
January 12
February 9
February
Mid -March
March 30
April 20
May 4
May 4
10
11
25
June 1
8
8
15
22
August 10
Sept. 7
7
21
Oct.
Nov.
5
Five -mile hike
Winter Hike
n 11
10 :30 a .m.
1 -:30 a.m.
Five -mile hike
- Mid -April Maple Syrup Demonstration
10:00 a.m. to 4:00 p.m.
Open House 1:00 - 5:00 p.m .
11 " n i►
Five -mile hike 10 :30 a . m .
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Boyd
Boyd
Boyd
Boyd
Bruce's Mill
Claireville Dan
Claireville Darr
Glen Hefty
Bird banding at Albion 2:00 p.m . Albion
Tour for Conservation Assistance Programme
Open House Albion Hills Conservation
School 1:00 - 5 : 00 p . m .
Find Your Way Hike 10 :30 a . m . - 3 :00 p. m .
Breakfast and Hike 8:00 a . m .
Fireside Night - theme local history
Three -Mile Hike (includes Farm) 2:00 p.m .
Four -Mile Hike 10:00 a . m .
Four -Mile Hike 10 :00 a . m.
" " " 10:00 a.m.
Family Shooting Day 10 :00 a , rn . - 6:00 p. m .
Three -Mile Hike (includes Farm) 2:00 p. m .
Humber River at Albion Hills 10:00 a . m .
Forestry Tour 10 :30 a . m .
Colour Tour 2:00 p.m .
5 Automobile Colour Tour
19 Parks and Conservation Hike 2 :00
19 Four -Mile Hike 10:00 a . m.
26 Open House 1:00 - 5:00 p.m.
2 Five -Mile Hike 10 :30 a.m.
16 Open House 1:00 - 5:00 p.m.
(3) Official Openings
p.m.
Hills
Albion Hills
Glen Major
Greenwood
Greenwood
Albion Hills
Palgrave Forest
Claireville
Claireville
Cold Creek
Albion Hills
Albion Hills
Claremont
Glen Major and
Glen Haffy
Humber Valley
Claireville
Claireville Dam
Glen Haffy
Claireville Dam
(4) Opening Cold Creek Conservation Field Centre, spring, 1969
(5) ()Bening - Black Creek Pioneer Village - Spring -1969;
Methods of Promotion
1. News releases
2 . Summer and winter TV and radio announcements
3. Brochure distribution - (a) map
(b) Cold Creek
(c) Schedule of Events
4. Radio and TV programmes and interviews
5. Library displays
6. Slide and movie showings, lectures
7. Exhibit, Canadian National Sportsmen's Show
8. Exhibit, Toronto Field Naturalists Annual General Meeting
9. Road Signs
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B. Black Creek Pioneer Village
Information on Black Creek Pioneer Village will be provided throughout
much of Ontario to the travelling public.
Programmes:
(1) Photographic Competition
(2) Fall Festival
Methods of Promotion
1.. Press releases
2. Radio and TV announcements
3. Brochure distribution possibly through a . Colour brochure (largely outside Authority area, p Y
Metropolitan Regional Tourist Council)
b. Map (inside Authority area)
c. Gate hand -out
1+. Department of Highways signs - Highway 14.00 and Highway 7
5. Radio and TV. interviews and programmes
6. Contact groups coming to Toronto on conventions in
nn advance through
confidential mailing lists as supplied by
Association
7. "Pioneer Village at Black Creek"
i1mand
Board, "Black k chools plibraries,lland'
film distribution through National
8. Publicize through oil company maps and Department of Tourism and
Information brochures and the Tourist Council
9. Out-of-town schools and other
stories Black
their local paperer ck Creek
Village to receive photo coverage and st
2. Pro:ress Information on Plan for Flood Control and Water Conservation
The purpose is to inform the public on the progress of information sent tto ityn iciphl figild
of Flood Control and Water Conservation with
councillors, planning boards, municipal and government officials.
Progra m minx
Tours of Clairevllle Da m by students and adults
Methods of Promotion
1. News releases
2. Radio and TV interviews
3. Project brochures
14.. Slide and movie showings, lectures
5. Movie on Flood Control and Water Conservation
6. Project signs
. Promotion of Conservation Assistance Pro rammes
Programming
1. Land judging competitions
2. 4 -H Conservation Clubs
3. Conservation Assistance Day - May, 1968
Methods of Promotion
1. Press releases
2. Conservation Assistance brochure
3. Radio and TV interviews
4. Signs on demonstration areas
5. Promotion at meetings of farm and ratepayers' associations
4. Promotion of Educational Programmes
Programming
1. Albion Hills Conservation School
2. Educational visits to Black Creek Pioneer Village
3. Nature hikes
4. General conservation tours
5. Claireville Dam tours
6. Pioneer Life Programme
7. Bruce's Mill tours
8. Young Outdoorsmenss Programme
9. Maple syrup demonstration
10. Conservation Field Centrt,s - Cold Creek and Claremont
Methods of Promotion
1. School and group mailing lists
2. News releases
3. Teacher tours
4. Brochures
5. Radio and TV interviews
6. Conservation Education Council
5. General Authority Promotion
1. Biennial Report, 1967 -68
2. Addresses by Authority Chairman to major clubs
3. News releases
T. E. Barber, Administrator
Information and Education Division
November 21st, 1968.
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