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HomeMy WebLinkAboutInformation & Education Advisory Board 1963Metropolitan Lonto and /eeion Conserva,tion Atth,oritc� MINUTES G -1 Information & Education Advisory Board Thurs. March 21, 1963 #1/63 The Information & Education Advisory Board met in the Board Room 17 Mill Street, on Thursday, March 21st, 1963, commencing at 2:00 p.m. PRESENT WERE: Chairman F. A. Wade Vice - Chairman Mrs. F. Gell Authority Vice - Chairman W. C. Davidson Members J. D. Coats H. M. Griggs Mrs. G. Klinck E. Sager Dr. W. Tovell Secretary- Treasurer F. L. Lunn Director of Operations K. G. T4iggs I. & E. Administrator T. E. Darner Camp School Consultant Miss B. Snell Public Relations Consultant J. Grimshaw MINUTES: Res. #1 Moved By:- Mrs. F. Gell Seconded By:- Dr. W. Tovell RESOLVED THAT:- the Minutes of Meeting No. 3/62 as presented, be adopted as if read. Carried Unanimously. STAFF PROGRESS REPORT: Mr. Barber presented the Staff Progress Report covering- .details of the activities from the beginning of the year to the present date. Res. #2 Moved By:- Dr. W. Tovell Seconded By:- J. D. Coats RESOLVED THAT:- the Staff Progress Report be received. Carried Unanimously. REPORT OF PUBLIC RELATIONS CONSULTANT: Mr. Grimshaw presented the Report of the Public Relations Consultant. Res. #3 Moved By.:- J. D. Coats Seconded By:- H. M. Grigs RESOLVED THAT:- the Report of the Public Relations Consultant be received. Carried Unanimously. ALBION HI'LLS CONSERVATION SCHOOL CALENDAR: Miss Snell presented the Albion Hills Conservation School Calendar Which was considered in some detail. Res. #4 Moved By:- Mrs. F. Gell Seconded By:- Mrs. G. Klinck RESOLVED THAT:- the Albion Hills Conservation School Calendar as presented be approved; and that Miss Snell G -2 - 2 - and the Staff be congratulated on the contents and appearance of the Calendar; Carried Unanimously. FLOOD CONTROL BROCHURE: Mr. Barber presented a proposed Flood Control Brochure and recommended that the printing be proceeded with immediately. Res. #5 Moved By :- E. Sager Seconded By :- Dr. W. Tovell THE BOARD RECOMMENDS THAT : - the Flood Control Brochure as presented, be approved; and that the Staff be authorized and directed to have printed 10,000 copies of the present issue; and that a second edition be prepared and a further 10,000 copies printed later in the year; Carried Unanimously. TV FILM SHOWINGS: A Staff communication was presented with regard to the film distribution programme. Res. #6 Moved By :- J. D. Coats Seconded By :- Mrs. F. Gell THE BOARD RECOMMENDS THAT : - in regard to the distribution of Authority films, the following action be taken: (a) General distribution be done from the Authority office as at present; (b) That Modern Talking Pictures Limited be retained to distribute the Pioneer Village film to TV Stations in Ontario and North - Eastern New York State at a cost not .o exceed $15.00 per showing; Carried Unanimously. 1963 INFORMATION & EDUCATION PROGRAMME: Res. #7 Moved By:- Dr. W. Tovell Seconded By :- J. D. Coats RESOLVED THAT : - the proposed 1963 Programme as presented by the Staff be received and appended as Schedule "Ac, of these Minutes; and further in this connection -- THE BOARD RECOMMENDS THAT : - the Staff be authorized to take such action as may be necessary to carry out the said Programme within Budget limitations; Carried Unanimously. ADJOURNMENT: On Motion, the Meeting adjourned at 4 :45 p.m. F. A. Wade Chairman F. L. Lunn Secretary- Treasurer SCHEDULE .A'1 G -3 PROPOSED 1963 INFORMATION AND EDUCATION PROGRAMT'IE INTRODUCTION: The Metropolitan Toronto and Region Conservation Authority has adopted a policy of not purchasing advertising. There are two major reasons for this decision (a) insufficient funds; (b) establishing a dangerous precedent possibly eliminating tens of thousands of dollars being donated as a public service by newspapers, magazines, radio and TV. A programme has been developed over a period of years that has never been stated as policy. The programme involves two major aspects (1) distribution of news releases and brochures, Authority programmes; (2) the creation of special and educational events which are both interesting and unique in order to attract news coverage; This programme has been relatively satisfactory. It is believed that the latter can be expanded. Because of the diversified Authority programme, the Information and Education activities are divided into sections: A. Promotion of Visitations; (1) Conservation Areas (2)__Pioneer Village B. Progress information on the Plan for Flood Control & Water Conservation; C. Promotion of Reforestation and Land Use Programme; D. Promotion of Educational Programmes; E. General Authority Promotion; A. Promotion of Visitations: The Authority provides ten Conservation Areas for public recreation. All Areas with the exception of the Pioneer Village provide such facilities as picnicking, swimming, nature hikes, etc. For the purpose of promoting the use of these Areas, it,is assumed that they are provided for the benefit and use of the public in this Metropolitan Area, and offer similar facilities to many Conservation Areas, Provincial and municipal parks in the Province. It is, therefore, not worthwhile promoting them extensively outside the Authority's area. The Pioneer Village is an unique area not only in the watershed but in much of Ontario with the only similar development being Upper Canada Village which is more than two hundred miles East of Toronto. Because of its unique features representing a typical living crossroads village of Upper Canada prior to Confederation, it is obvious that it will appeal not only to the residents of Southern Ontario, but prove to be an interesting tourist attraction. Therefore, promotion will be concentrated over much of Ontario with an attempt to contact the toursists entering the Province. (1) Conservation Areas: In addition to promoting the regular summer and winter facilitie= in the Areas, a number os special events are recommended that are likely to attract attention by newspapers, radio and TV. In addition to the press coverage, the events are designed to more fully develop the educational aspects of the Areas. G -4 Special Events 1. Cold Creek Sportsmen,s Fair (June 22nd) 2. Fireside Nights (5) on alternate Wednesday evenings in July and August; 3. Special 2ours to have a duration of about two hours and to be conducted by specialists in their fields -- (a) Geology Tour -- eastern section of the watershed to be held at 10:00 a.m. on Sunday morning; (b) Forestry Tour -- to be held in the Western section of the watershed at 10:00 a.m. on Sunday morning; (c) Sunrise Tour -- located in the central section of the watershed and divided into four aspects with a specialist for each -- geology, forestry, ecology and ornithology. The event would start with a 7:00 a.m. breakfast in the Conservation Area, hosted by Authority members and staff. 4. Junior Fishing Day -- May llth at Greenwood Conservation Area; 5. Forest Wonderland Day tJ.F.A.) 6. Colour Tour 7. Official Opening of the Palgrave Forest & Wildlife (conservation Area 8. Scheduled and Arranged Nature Hikes Methods of Promotion: 1. News releases; 2. Brochure distribution; 3. Mailing lists; 4. Radio & TV interviews (list possible programmes and contact on a rotational basis); 5. Handbills and posters; 6. Summer calendar -- company distribution; 7. Summer and Winter TV and radio announcements; 8. Library displays; 9. Exhibits C.N.S.S., C.N.E. and Fall Fairs; 10. Contact advertising agencies regarding Area facilities for a credit line on products; 11. Conservation Area broadcasts from mobile booths during special events; 12. Co- operate with stores regarding displays; 13. Provide slides and scripts to M.T.C.B. for public service TV use; 14. Mobile display for conventions; 15. Highway signs (larger); (2) Pioneer Village: In addition to promoting the regular Area features, an attempt is being made to arrange a series of special events throughout the Summer to further develop the educational aspects and to attract press coverage; Special Events: 1. Press reception -- about a week before the 1963 Village Opening -- serve an old - fashioned lunch in the new Superintendentss House and feature the oxen; 2. Opening Week -end -- May 18th, 19th and 20th. G -5 Activities -- (a) People living in the Buildings (Historical Societies); (b) Inter - denominational Church Service; (c) School in operation; (d) Wandering Singers, Horse -Power Threshing, etc.; (e) Band Concert; (f) Competitions, Log Sawing, etc., (g) Operate Woodworking Shop; 3. Strawberry Festival -- to be held in late June or early July in combination with a stage performance and square dancing (I.O.D.E.); 4. Summer Evening Programmes -- play, band, choir on stage followed by historical film; 5. Garden Party 6. Cricket Match 7. Full - length Play 8. Pioneer Festival - September 28th - to be re- appraised to embrace innovations and additional special interest features -- might warrant a special meeting of represent- atives from Tnformation and Education and Historical Sites in combination with the Staff; 9. Carol Singing -- on Sunday prior to Christmas with a choir brought in to sing carols along with an old - fashioned Christmas Service to be done inside or outside Church. Proceeds could be given to a charitable organization, with sleigh- riding and skating prior to carolling, weather permitting; 10. A Costume Contest or Old -tyme Fashion Show might be considered for either the Village Opening or Pioneer Festival Days; Methods of Promotion: 1. Brochures and stands; -- map of Village for visitors; 2. An invitation to groups announcing the Tours and Group Rates; 3. Press releases; 4. Handbills and posters; 5. Contact advertising agencies regarding the use of the Village as a setting for advertising products; 6. Out -of -Town Schools or other groups touring the Village to receive photo coverage and a story to their local papers; 7. Radio and mobile TV broadcasts on days of special events; 8. Radio and TV interviews; 9. Distribution of brochures through Ontario, Quebec and Northern U.S.A. by antique dealers; 10, Publicity through 'Book on Toy Collection" from Ryerson Press; 11. Convention exhibits and brochure distribution; 12. Distribution of brochures to Tourist Centres; 0.M.L. and A.A.A.; gasoline companies; hotels and motels; Fort York; Casa Loma; Upper Canada Village; 13. TV film showing; 14. National Film Board distribution; 15. Department of Highway signs - Highways 400 and 401; 16. Attempt to publicize through oil company maps and Department of Travel and Publicity etc.; 17. Exhibit -- Oxen Plowing Match, Caledon ;libraries; 18. pj gtographic Contest -- (Opening Week -end); B. Promotion of Plan for Flood Control & Water Conservation: The purpose is to inform the public on the pro re$P of.the Authority in the field of Flood Control and Water Conservation with special G -6 information sent to municipal councillors, Planning Boards, Municipal and Government Officials. Special Events and Facilities: 1. Official Opening of the Woodbridge Channel; 2, Sod - Turning of the Claireville Reservoir; 3. Conference re Water Course Maintenance (Fall); 4. Black Creek Channe] Opening; 5. Look -out at major construction sites with sign; Methods of Promotion: 1. News releases; 2. Radio and TV interviews; 3. Mailing Lists for Flood Control & Water Conservation brochure (2 per year) 4. Handouts in the Conservation Areas; 5. Movie; 6. Progress footage supplied to TV; 7. Exhibits; Ce Promotion of Reforestation & Land Use Programme (a) Special events (1) Farm Pond Day (Fall) (2) Forestry Day (Spring) Promotion (1) Revised Conservation Assistance Programme to be distributed to all rural land owners; (2) Press releases; (3) Newsletters to landowners; (4) Radio and TV interviews; (5) Fall Fair Exhibits; (6) Technical information sheets; D. Promotion of Educational Programmes Special Programmes (1) Guided Tours Pioneer Village; (2) Nature Hikes; (3) York Memorial Conservation Camp School (May 22,23, and 24); (4) Albion Hills Conservation School; (5) General Conservation Tours; (6) Junior Fishing Day; (7) Hunter Safety; (8) Land Judging Competitions (3); (9) Opening of Albion Hills Conservation School; Promotion (1) News releases; (2) Radio and TV interviews; (3) School and group mailing lists; (4) Handbills; (5) School and educational journal articles; (6) Brochures -- Conservation Tours -- Albion Hills Conservation School; (7) Exhibits; (8) Teacher Tours; (9) Invitation to crippled children on Junior Fishing Day through Shriners; E. General Authority Promotion Methods 1. Press releases; G -7 2. Radio and TV interviews; 3. Biennial Report; 4. Conservation Workshop (April 24) 5. Authority members Tree Planting Day (Bruces4 Mill); 6. Hosting out -of -town Conservation groups; 7. Authority Tour -- eg. Ganaraska, Otonabee and Crowe Authorities; $. Muskingham Tour; T. E. Barber Administrator, Information & Education Division Vetropoltaii awn& and Ieeion Conseruation Jah,ority 1V1INUTES G -$ Information & Education Advisory Board Wednesday - October -2 -1963 ,,2/63 The Information and Education Advisory Board met at the Albion Hills Conservation School on Wednesday, October 2nd, 1963, commencing at 4.00 p.m. PRESENT WERE: Chairman Vice - Chairman Members Secretary- Treasurer Director of Operations I. & E. Administrator Public Relations Consult- ant F.A. Wade Mrs. F. Gell J.D. Coats H.M. Griggs Mrs. G. Klinck C.R. Purcell E. Sager Dr. W. Tovell F.L. Lunn K.G. Higgs T.E. Barber J. Grimshaw MINUTES: The Minutes of Meeting ,',1/63 were presented. Res. ,;/$ Moved by: Mrs. F. Gell Seconded by: H.M. Griggs RESOLVED THAT: The Minutes of Meeting ,1/63, as presented, be adopted as if read. Carried Unanimously; PROGRESS REPORTS Mr. Grimshaw presented a Progress Report of the Public Relations Con- sultant; and Mr. Barber presented a Staff Progress Report for the period January to October. Res. ;,'19 Moved by: Dr. W. Tovell Seconded by: Mrs. G. Klinck RESOLVED THAT: The Progress Report of the Public Relations Consultant and the Staff Progress Report for the period January to October be received. Carried Unanimously; ALBION HILLS CONSERVATION SCHOOL - PROGRESS REPORT Mr. Barber presented a very comprehensive report on the Albion Hills Conservation School, which was studied in detail. Res . , "10 Moved by: Mrs. F. Gell Seconded by: Dr. W. Tovell tESOLVED THAT: The Albion Hills Conservation School Progress Report be received, and that the Staff be complimented on their excellent work in this connection. Carried Unanimously; G -9 -2- REPORT• #1 OF THE ALBION HILLS CONSERVATION SCHOOL MANAGEMENT ADVISORY COMMITTEE Report #1 of the Albion Hills Conservation School Management Advisory Committee, as presented to the Executive Committee, was reviewed in detail. Res. #11 Moved by: Mrs. F. Gell Seconded by: C.R. Purcell RESOLVED THAT: Report #1/63 of the Albion Hills Conservation School Management Advisory Committee be received. Carried Unanimously; JUNIOUR TROUT FISHING DAY Mr. Purcell suggested that the overall operation of the Trout Fishing Day should be reviewed at an early meeting. Res. #12 Moved by: C.R. Purcell Seconded by: E. Sager RESOLVED THAT: The Staff be directed to prepare an overall report on the Juniour Fishing Day for consideration by the Board at the next meeting. Carried Unanimously; SCHOOL PROGRAMME The Chairman suggested that the Authority costs in connection with the School Tours and other educational programs should be reviewed. Res. #13 Moved by: C.R. Purcell Seconded by: Mrs. F. Gell RESOLVED THAT: The staff study and prepare a report, for consideration at the next meeting of this Board, with regard to the cost of, and the possibility of recovering a portion oflthe cost of the educational programs, with particular reference to the possibility of charging a fee for Pioneer Village school tours. Carried Unanimously; ADJOURNMENT: On Motion, the Meeting adjourned at 5.30 p.m., to join the class in the School for supper. F.A. Wade Chairman F.L. Lunn Secretary- Treasurer Metropolitan, 7oronto and legion, Lorkierl/a.tion �i�thoriiy MINUTES G -10 Information & Education Advisory Board Thursday- January -23/64 0/63 The Information and Education Advisory Board met in the Board Room, 17 Mill Street, on Thursday, January 23rd, 1964, commencing at 2:30 p.m. RESENT WERE: Authority Chairman Authority Vice- Chairman I. & E. Chairman Members Secretary - Treasurer Director of Operat=_ons I. & E. AdmJnistrator Public Relations Consultant.. mINUTES : The Minutes of Meeting ,'- -'2/63 Res. „`14 Moved by: Seconded by. Dr. G. Ross Lord W.C. Davidson F.A. W ad e J.D. Coats H.M. Griggs Mrs. G. Klinck Mrs. Beth Nealson C.R. Purcell E. Sager F.L. Lunn K.G. Higgs T.E Barber J. Grimshaw were presented. Mrs. G. Klinck Mrs. Beth Nealson RESOLVED THAT: The Minutes of Meeting ,,'2/63, as presented, be adopted as if read. Carried Unanimously; REPORT ,,2/63 - ALBION HILLS CONSERVATION SCHOOL MANAGEMENT ADVISORY COMMITTEE Report ,;'2/63 of the Albion Hills Conservation School Management Advis- ory Committee were presented, and considered in detail. Res. t15 Moved by Dr. G. Ross Lord Seconded by: H.M. Griggs RESOLVED THAT Report ,2/63 of the Albion Hills Conservation School Management Advisory Committee be received and appended as Schedule .A. of these Minutes; and further, THE BOARD RECOMMENDS THAT: The recommendations contained therein, as amended, be adopted. Carried Unanimously; STAFF PROGRESS REPORT Mr. Barber presented a consolidated Staff Report for the year 1963. Res. ,'16 Moved by: Dr. G. Ross Lord Seconded by. H.M. Griggs RESOLVED THAT: The Staff Progress Report be received. Carried Unanimously; REPORT OF PUBLIC RELATION:. CONSULTANT G--11 -2- Mr. Grimshaw presented his report for the period September to Decemb- er, 1963, which was well received. JUNIOR WISHING DAY A Staff communication was presented, as directed by the last Meeting of the Board, reviewing in detail, Junior Fishing Day programme. E224_117 Moved by: Dr. G. Ross Lord Seconded by: J.D. Coats THE BOARD RECOMMENDS THAT: The Authority discontinue the practice of sponsoring Junior Fishing Days, and that the funds so saved be used on other aspects of the educational programme. Carried Unanimously; METROPOLITAN CONVENTION AND VISITORS ASSOCIATION MEMBERSHIP The desirability of the Authority becoming a Member of the Metropolit- an Toronto Convention and Visitors Association was discussed in some detail. Res. ;,118 Moved by: Mrs. Beth Nealson Seconded by: Dr. G. Ross Lord THE BOARD RECOMMENDS THAT: The Authority make application for Member - ,hip in the Metropolitan Toronto Convention and Visitors Association. Carried Unanimously; 1264 PRELIMINARY BUDGET ESTIMATES The 1964 Preliminary Budget Estimates were presented. Res. ;"12 Moved by: C.R. Purcell Seconded by: H.M. Griggs THE BOARD RECOMMENDS THAT: The 1964 Preliminary Budget set forth herein, be :icluded in the 1964 Budget of the Acct. Item A -111 A -112 A -113 A -114 A -115 A -116 A -117 A -118 A -119 A -120 Advertising Public Relations Consultant & Expenses Publications and General Printing: Directory $ Black Creek folder 2, Conservation Area Maps 3, Flood Control Folder (2 issues) Conservation Area Maps (individual) General Printing 2, Conservation Booklet Pollution Control & Recreation 1, Conservation Newsletter Conservation Assistance Programme Tours and Special Days School Programme (a) Albion Hills Conservation School $12, (b) Educational Programme 12, Photography, Photographic Supplies, Engraving, Professional Photographs Exhibits and Displays Motion Picture Programme Press Clipping Service Promotional Contingencies ADJOURNMENT On Motion, the Meeting adjourned at 5 F.A. Wade h(� airman TOTAL .15 p.m. F.L. Lunn Estimates, as Authority: Amount $ 500.00 5,500.00 300.00 000.00 000.00 700.00 800.00 000.00 700.00 800.00 800.00 250.00 12,3 50.00 4,000.00 900.00 500.00 25,400.00 2,500.00 1,000.00 3,500.00 250.00 500.00 $55,500.00 Carried Unanimously; Secretary-Treasurer G -13 -2- IT WAS AGREED AND THE COMMITTEE RECOMMENDS THAT: (1) The allotment of space for 1964 be as follows: North York Toronto York Township Lakeshore Central Peel York Central Markham District Leaside Weston Bishop Strachan School Etobicoke (verbal) Scarborough 10 weeks 5 4 .. 2 1 1 4 1 " 1 1 " 1 4 - 2 3 And, further in this connection, the staff be authorized additional bookings to the extent of the capacity of the (2) The week -end programme policy as outlined herein be subject to review June 30th, 1964. Applications be accepted from responsible groups in the following categories on a priority basis as set forth herein: to confirm School. adopted, Groups wishing to use the School for conservation study under the direction of Authority Staff, in- cluding teachers, school classes, etc. Groups closely associated and interested in specific aspects of conservation wishing conservation instruct- ion either under the direction of their own leaders or School staff, including instruction of leaders of 4H Clubs, Junior Farmers, University students, YMCA's, Scouts, Resource Rangers, etc. Groups closely associated and interested in specific aspects of conservation wishing conservation instruct- ion either under the direction of their own leaders or School staff with emphasis on instruction of general membership rather than the training or instruction of leaders. (d) Civic and government groups requesting the use of the School for educational purposes including workshops, seminars, etc. (e) Other responsible groups having an assembly for the purposes of education not inconsistent with the objectives of the Authority. (f) Where small groups are accepted, they may be required to share the use of the School. Applications will not be accepted from groups wishing to use the School primarily for entertainment, relaxation or for any other purpose that might appear not in harmony with either the facility or its objectives. (3) The current charges for the use of the Albion Hills Conservation School apply for the year 1964. (4) The offer of a prize for an annual essay competition be gratefully declined and respectfully request the donor to consider as an alternative a donation of a suitable piece of equipment to be used in the teaching programme. (5) The staff, visiting teachers, student teachers and guests be per- mitted to smoke in the following areas. SCHEDULE ,.Ac? ' REPORT #2/63 of the ALBION HILLS CONSERVATION SCHOOL MANAGEMENT ADVISORY COMMITTEE The Albion Hills Conservation School Management Advisory Committee met at the Albion Hills Conservation School on Tuesday, December 17th, 1963, at 5:30 p.m. G -12 PRESENT WERE Chairman Members Director of Operations I & E Administrator Supervisor Assistant Supervisor Naturalist F.A. i'Tade Mrs. F. Gell Miss K. Steele B.J. Newell F.R. Rutherford K.G. Higgs T.E. Barber J. Malcomson T. Carr K. Strasser The following matters were considered: 1. Staff Progress Report 2. Progress Report of Sub - Committee 3. Allotment of space 1964 4. Week -end programme policy as requested by 5. Summer use 6. Review of charges 7. Proposed study and report on the complete $. Scholarship programme 9. Essay award 10 Policy re staff smoking 11. Clothing 12. Appointment of member IT WAS AGREED THAT: (4) (5) the Executive Committee school operation The staff progress report be received. The progress report of the sub - committee be received. The staff be requested to prepare a brief for submission to the Minister of Education, for consideration at the next meeting of this committee, requesting the Department of Education to use the facilities of the Albion Hills Conservation School during the summer period, for some aspect of its teacher training programme. The staff be requested to prepare a proposal for the use of the facilities of the Albion Hills Conservation School for a two - week summer programme to be advertised through the respective school boards, and further that the Federation of Ontario Naturalists and other responsible groups be requested to con- sider use of the facilities of the School during the summer period. The staff be requested to carefully study methods of evaluation of the programme of the Albion Hills Conservation School and that they work in close co- operation with the visiting teachers and school boards. (6) The proposal for the establishment of a scholarship programme be deferred. -3- (a) Cafeteria following meals (b) Lounge (c) Offices (d) Visiting teachers' rooms G -14 Smoking not be permitted in any other area within the building by any of the aforementioned and smoking not be permitted on the bus or while on hikes and during instruction. The Supervisor or his designate may, under special circumstances, if requested by the visiting teacher, permit student smoking at certain periods in the lounge area only. (6) Sufficient clothing including parkas, trousers, footwear, mitts and raincoats be available to students, and further, the Foundat- ion be requested to solicit either the clothing from various manufacturers or funds for the Authority to acquire such clothing. Should it be necessary for the Authority to purchase the afore- mentioned clothing, a nominal charge be made for its use. (7) Miss Blanche E. Snell be appointed a member of the Management Advisory Committee. F.A. Wade Ohairman T.E. Barber Information & Education Administrator